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VOICE STRATEGIES

Integrated Marketing Saskatoon | Daily Update – August 13th, 2021

Sonos might offer own voice assistant alongside Alexa and Google Assistant

(Pocket-lint) – Sonos has distinguished itself in the smart speaker field by offering a choice of Amazon’s Alexa and Google Assistant rather than just one, and recent reports suggest it might be looking to expand that choice further. Full Story: Pocket-lint

‘Hey Sonos’ could be next voice assistant to hit smart speakers

Sonos offers some of the best smart speakers out there, with support for Google Assistant and Amazon Alexa, but now it seems the multi-room specialist is working on its own voice controls. Full Story: Trusted Reviews

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Integrated Marketing Saskatoon | Daily Update – August 11th, 2021

Is Sonos cooking up its own voice assistant? Survey says: maybe

A customer survey from Sonos asks users if they’d be interested in a “Hey Sonos” voice assistant that sits directly on Sonos speakers, no cloud required. Full Story: TechHive

Amazon Alexa: A complete guide to using the voice assistant

By now, you know Alexa as the ubiquitous digital assistant attached to Amazon’s lineup of smart speakers, screens, and home products. Full Story: Digital Trends

Integrated Marketing Saskatoon | Daily Update – August 9th, 2021

How Voice Technology is Improving Accessibility

By embracing voice technology, organizations can improve diversity and inclusion practices for employees, customers, and other organizational stakeholders. Full Story: RTInsights

Voice Assistant Transactions Will Reach $19.4B by 2023: Report

Voice assistants will handle $19.4 billion in transactions by 2023, according to a new report by JuniperResearch. Full Story: Voicebot.ai

Integrated Marketing Saskatoon | Daily Update – August 6th, 2021

Complexities in building a custom in-app voice assistant

An increasing number of companies want to create Custom In-App Voice Assistants, but the process is rife with complexities. Full Story: Times of India

Improving Voice Assistant User Experiences

This was science fiction back in 1989 when “Back To The Future II” was released. It did become a reality in 2015 when the Xfinity X1 voice remote was introduced. Full Story: Voicebot.ai

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Integrated Marketing Saskatoon | Daily Update – August 5th, 2021

VOICE TECHNOLOGY IS THE NEXT BIG THING IN MEDIA AND ENTERTAINMENT

The push toward voice adoption across mobile apps, websites, cell phones and smart speakers underscores consumers’ fervent interest in engaging with devices through conversation. Full Story: Variety

Voice Technology: How Will it Tap Into the Influencer Community – and Where Does Video Stand?

The way platforms and devices push content formats and boost their popularity has a great impact on consumers’ priorities and their interaction with the digital world. Full Story: Talking Influence

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