By Integrated Marketing Platform | August 11, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Role of Serendipity in Marketing Results
You know the saying “correlation does not equal causation”? Full Story: CMSWire
Five Essential Marketing Strategies To Support A Scaling Organization
Marketing finally has a seat at the strategic table. Full Story: Forbes
13 Creative Ways To Leverage Video In A Marketing Strategy
Video is still the most popular type of content on social media, which is one reason why so many brands incorporate it into their marketing strategies. Full Story: Forbes
Three Reasons You Should Start Your Marketing Strategy While Your Product Is Still in Development
It happens all the time: Businesses begin preparing their latest product, service, or program offering, and they’re so focused on getting it out there that they miss the opportunity to build market awareness. Full Story: MarketingProfs
How Local Business Can Succeed with Digital Marketing in a Post-Pandemic World
Local businesses have lagged behind their larger brethren in moving to digital marketing, but digital became a lifeline during the pandemic when many traditional forms of marketing were no longer available. Full Story: CEOWORLD magazine
Is It Time For You To Reinvest In In-Person Marketing?
Look into either live streaming in-person events or keeping virtual activations as part of your marketing strategy to reach a wider audience … Full Story: Forbes
Improve Your Mobile Marketing Strategy With These 4 Tools for Video
Today I have some video resources to help you improve your mobile marketing. Here’s four links with tips and tricks to kick start your work week. Full Story: Business 2 Community
How to Create a Digital Marketing Funnel
Visitors need to convert into leads in order to become profit-driving customers. Full Story: Entrepreneur
SOCIAL MEDIA
Why Social Media Can Be More Toxic For Marginalized Identities
While these experiences are fairly universal, there are also reasons that social media can have even more adverse impacts on people that hold marginalized. Full Story: Forbes
Social Media Hacks You Can Use To Boost Your Online Presence Regardless of the Platform
Today, it is almost mandatory for businesses to have an active social media presence to increase their brand awareness and connect with their target audiences. Full Story: Times Square Chronicles
4 Reasons Why a Social Media Audit Matters
Chances are you’re already using social media as a tool for marketing your business, but are you performing social media audits as well? Full Story: Business 2 Community
10 Social Media Marketers who can Help you in 2021
The world of Social Media Marketing is largely predominant in this current age. Full Story: Influencive
SEARCH ENGINE
How to Optimize a Page for Semantic SEO
In the latest episode of Hack My Growth, we’re going to be looking at how to optimize a page for semantic SEO. Full Story: Business 2 Community
How Does Web Hosting Affect SEO & Which One is Best?
Does web hosting impact your SEO, and which host is best? We go through the misinformation and get the facts straight here. Full Story: Search Engine Journal
7 Ways to Improve Local SEO & Attract New Business
Learn the latest tactics to maximize your local SEO and get ahead of your competition to bring more visibility to your business. Full Story: Search Engine Journal
How To Optimize Your Content For SEO And Social Media Marketing
With more businesses opening up again after the trials and tribulations of the pandemic, content optimization has arguably never been more important. Full Story: Forbes
MOBILE MARKETING
9 Things to Consider When Developing a Mobile App
If you’re considering developing a mobile app, you’re far from the only one. Full Story: Florida News Times
How Apple’s privacy update impacts mobile app advertising
Marketers that rely on a steady flow of new customers and app installations to keep growing are feeling the effects of Apple’s privacy changes on iPhones, which are leading to higher digital advertising costs. Full Story: Ad Age
8 Steps to Increase Mobile App Security
In an age of apps, just creating one for your brand or ecommerce shop isn’t enough. Full Story: Multichannel Merchant
DIGITAL SIGNAGE/ SCREEN MEDIA
The tools needed to build the ideal digital signage system
Daniel Lee, business develop manager for IBASE Europe, a professional digital asset management hardware provider, will offer an analysis of the latest in digital signage media player technology, including the SI-654-N, powered by Intel. Full Story: Digital Signage Today
How To Improve Customer Experience With Digital Signage
Ensuring customers have a positive experience when interacting with your business is critical. Full Story: The Good Men Project
EMAIL MARKETING
A tangle of thirsty brands and ruthless algorithms has turned your inbox into a mall. Full Story: The Atlantic
How To Write Better Emails As A Leader
Consequently, emails have become the ‘first line of defense’ we need to crack to secure face-time with people. Full Story: Forbes
E-COMMERCE
How SMEs can keep up with the fast and efficient delivery system demanded by digital customers
Any business undertaking standard e-commerce and/or retail-only processes is not placing seriousness on how the market is adapting without first understanding and tapping into its full customer base. Full Story: Back End News
eCommerce Needs To Evolve Beyond Decades-Old Transaction-Based Mindset
Shopping at most merchants online has a familiar feel: A webpage with a photo grid of 25 or so items, each with a description or fun product name. Full Story: PYMNTS.com
PUBLIC RELATIONS
5 Tips For A Successful PR Campaign
Running a successful PR campaign can be game-changing for a business. Regardless of the size of your company, public relations can bring you closer to some of the biggest competitors in your industry. Full Story: Forbes
Pay Attention to This to Make Your PR More Effective Than Ever Before
Public relations drives traffic to your business’s site, but how can you make sure you’re putting your best foot forward? Full Story: Entrepreneur
MARKET RESEARCH
How Artificial Intelligence Is Democratizing Market Research
Market research is the foundation of a successful product or service launch. Full Story: Forbes
WEB DEVELOPMENT
Is it Hard to Become a Web Developer?
As of January 2021, there were more than 4.7 billion Internet users across the world. Full Story: Tech Gaming Report
You can learn web development with MySQL, PHP, GitHub, .NET, Blazor and Heroku
With this training, learn the programming languages and database skills you need to begin a new career in data science without taking time off from your day job. Full Story: TechRepublic
MARKETING AUTOMATION
How to Choose the Right Marketing Automation Platform for Your Business
Marketing automation is a popular technology trend that is gaining traction like fire. Full Story: Business 2 Community
How To Maximize Social Media Artificial Intelligence To Drive Sales
Have you ever thought that, eventually, business would go back to normal and everything would be “business as usual”? Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
5 Must-Haves For Your CRM Buying Checklist
Don’t invest in a customer relationship management (CRM) tool just because of its name and reputation; make sure it has these five key features or you could wind up wasting your money. Full Story: PCMag Australia
Embedded analytics leads to improved productivity
With many enterprises still in the early stages of using AI technologies, embedded BI remains a key means of making data accessible to a broad array of potential users. Full Story: SearchBusinessAnalytics
BRANDING AND DESIGN
3 Ways Innovative Virtual Branding Can Skyrocket Your Revenue
Branding is what sets a successful business apart from the pack, and these days this means so much more than just the physical aspects of a company. Full Story: Forbes
5 essential tips to start a D2C brand to see success
During the pandemic, direct-to-consumer businesses witnessed massive growth. Full Story: YourStory
VOICE STRATEGIES
Is Sonos cooking up its own voice assistant? Survey says: maybe
A customer survey from Sonos asks users if they’d be interested in a “Hey Sonos” voice assistant that sits directly on Sonos speakers, no cloud required. Full Story: TechHive
Amazon Alexa: A complete guide to using the voice assistant
By now, you know Alexa as the ubiquitous digital assistant attached to Amazon’s lineup of smart speakers, screens, and home products. Full Story: Digital Trends