Marketing campaigns that include an optimal mix of direct mail along with digital marketing tactics produce far better results. Direct mail generates more engagement and creates stronger branding. Research indicates that integrated mail and digital campaigns elicit 39% more engagement (time spent) than online campaigns. We will develop a maildrop strategy specific to each location and targeted vertical.
Integrated Marketing Direct Mail solutions include:
- Content Development – We will develop strategic and engaging content aimed at attracting customers. Since direct mail is not the most cost-effective medium, adding ‘call to action’ is crucial to generate the expected return on marketing investment (ROMI).
- Geotargeting – Everyone knows that a mass mailout is not the most cost-effective method. Targeting an audience by a geographic area has been a strategy for direct mailers for a long time. Restaurants, barber shops, liquor stores, and dentists often will target geographic areas near their place of business. With our integrated marketing toolkit, we can help you in developing an online and offline geotargeting strategy that will take your game to the next level.
- Campaign Launch – Once the mailer is designed and developed with the right message, it is time to print and have it ready for delivery. Our Fulfillment Centre will take care of all these components and provide updates.
- Delivery – You can choose to have Canada Post to provide delivery or choose our Delivery Services which will bypass the mailboxes and go straight to the front doors of the targeted areas.
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