Building a strong and positive relationship with your investor base is one of the crucial cornerstones for developing and growing a successful company.
Whether you are a start-up with just a couple of early stage investors, a medium size company with dozens of stakeholders or a corporation with thousands in private and institutional investments, it is never too early (or too late) to dedicate resources to building transparent and effective channels of investor communications.
Integrated Marketing Investor Relations solutions will support your company in developing and implementing a clear investor relations framework that is optimal for your current strategic needs, but is also scalable for the future growth. Building and maintaining strong relationship with your investors is vital to your ultimate success. A stable investor base allows your business to:
- Facilitate access to additional growth capital
- Focus management attention on the strategic goals of the business
- Ensure the long-term sustainability of the business
- Attract the highest calibre of people to your business
How do you share information with your investors, what is the information you select to share, what channels do you use, how much disclosure and detail you provide, when do you communicate – all these and other aspects are important to consider when structuring your Investor Relations framework. Integrated Marketing’s team of experts will guide you through potential minefields of the IR world, including insufficient disclosure, poor timing, information overload and others, to help you find an optimal and easy-to-maintain structure that suits your current business needs. Creating effective investor relations framework will not only keep your current investor base happy, but will also help attract new capital when needed. Integrated Marketing Investor Relations Consulting Services include:
- Investor Relations Plan: Targeting and Capital Raising
- Roadshow Positioning
- Reporting and Engagement
- Market Intelligence
- Media and Analyst Relations
Building a relationship of trust with your investors should be the foundation of the Investor Relations strategy. Integrated Marketing will bring a world of experience in IR to your business. Our team will do all the heavy lifting behind the scenes, allowing you to focus on growing your business.
Investor Relations Plan: Targeting and Capital Raising
If you fail to plan, you plan to fail – These wise words by Benjamin Franklin are particularly pertinent when it comes to raising new capital. Without a quality plan that optimizes both your message and the audience the message is sent to, your chances of success will be unpredictable at best, low at worst. When you devise your IR framework, it is vital to develop strategies that target specific groups of investors. Simply put, if you are running a $5-million company, you will likely be wasting your time trying to reach out to investors who look to invest $5 billion.
Integrated Marketing Investor Relations team has decades combined experience in targeting and raising capital. We will work with you individually to understand your needs and objectives, with the view to propose a specific, targeted plan that will support your strategy.
The benefits of targeting specific investor groups are:
Remember that your potential investor looks at thousands of opportunities, coming at them though every imaginable channel. It takes experience, skill and patience to succeed – the world of IR is built on dozens of unique and specific technologies, methods and techniques. Integrated Marketing Investor Targeting and Capital Raising solutions will help segment your audience and design your message so that it is heard.
Reporting and Engagement
Vast majority of your day-to-day Investor Relations activities are about informing the stakeholders of relevant outcomes, events and developments in your business. Depending on your legal structure and the stage of development, you will be faced with some minimum required disclosure – such as periodic reporting of performance results, brand-building information flow – such as announcements of new product launches, and situational information – such as responding to a specific event that may affect your business outcomes. Our Reporting and Engagement solutions will support you in structuring your ongoing investor communications so that you meet all your legal obligations, effectively manage investor expectations, and foster positive engagement with both your current investor base and a wider financial and investment community.
Integrated Marketing Reporting and Engagement solutions include:
Engaging a seasoned Business Consultancy to prepare the information and manage its dissemination would give your business a holistic view of all the aspects of your Investment Relations universe. Integrated Marketing Investor Relations Reporting and Engagement solutions will manage your investor communications needs in a cost-efficient manner, while ensuring your information is secure, your brand image is maintained and your disclosure obligations are met.
Roadshow Positioning
A successful Roadshow is built on a solid platform of effective investor communications. Roadshows serve two main purposes – reinforcing the trust between you and your current investors through transparent communication, and marketing your business to potential investors. To assure your ultimate success at an Investor Roadshow, it is critical to prepare beyond drafting an impressive investment presentation. Integrated Marketing Roadshow Positioning solutions team will prep you for any possible query that you may face – including potentially difficult to address questions. We will help you stay on topic and teach you important techniques of building trust.
It is time to make your next Investor Roadshow a roaring success. You can count on Integrated Marketing to share our global expertise and support your IR objectives.
Market Intelligence
A key to building a lasting relationship of trust with your investors is to consistently deliver quality, relevant, and timely information. Your investors receive news, insights and advise in real time from a multitude of sources – to truly stand out in the tsunami of information, your Investor Relations strategy needs to go beyond maintaining your website and sending out a regular newsletter.
You need complete market insight to provide your shareholders and investors with essential intelligence.
Integrated Marketing Market Intelligence solutions will position you step ahead of the competition. Today’s markets move fast and we give you the tools to keep up. Through leveraging the global pool of market analysts, experts and access to relevant market intelligence data and data mining tools, Integrated Marketing offers a comprehensive and complete solution to your information, research and market intelligence requirements. Armed with our end-to-end, bespoke research uniquely customised to your needs, your Investor Relations will be positioned to deliver an exceptional value and up-to-date insights to your investors.
Take advantage of Integrated Marketing’s extensive knowledge base to advance your Investor Relations objectives. We will deliver high quality, targeted and specialised data allowing you to focus on building your business.
Media and Analyst Relations
Despite the massive proliferation of online information channels, investment opinion delivered by trusted analysts and quality media channels still carries big weight. Integrated Marketing Media and Analyst Relations solution looks to optimise your information delivery channels and support building relationships with industry-leading analysts and other key opinion-makers.
With literally thousands of media channels to choose from, business owners run the risk of expending significant time and effort in preparing quality IR communications only to fail in reaching a relevant audience. Integrated Marketing team offers global and local expertise in sifting through the ocean of blogs, online and offline publications, electronic newspapers and newsletters, social media, independent consulting and research houses, industry associations, regulatory bodies and thought leaders to find an optimal set of media channels that will deliver your message to the targeted audience.
A potential challenge many business owners face is in getting the airtime on quality channels. Integrated Marketing has long term relationships with hundreds of online and offline media outlets all over the world and will leverage these relationships to get your voice heard in the marketplace. With support from Integrated Marketing IR Media and Analyst Relations solutions, your business will:
Very few companies have the infrastructure, personnel or relationship base to achieve a wide-reaching Media and Analyst Relations program. Integrated Marketing will give you the access to a broader view of your industry and facilitate your access to and information dissemination on the quality media channels that are relevant to your business.