By Integrated Marketing Platform | December 04, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Too often, CEOs and CMOs are not aligned on marketing’s role. Full Story: Forbes
Three Economy-Proof Tips For Landing Your Next Marketing Role
The U.S. economy has had its ups and downs over the past year, and like many roles, the number of marketing job opportunities has been stagnant. Full Story: Forbes
3 key stages to better content marketing: Attract, engage, convert
Everything you need to start your content strategy, whether you’re a small team just starting out, or a larger team looking to iterate on your process. Full Story: Search Engine Land
How To Turbocharge Your B2B Efforts With Peer-To-Peer Marketing
In modern B2B marketing, we invest a great deal of time and budget crafting messages and delivering them to our audience segments, Full Story: Forbes
Go-To-Market Strategies That Work Well for B2B Markets
The dynamics of the B2B market are entirely different from the B2C market. Full Story: Martech Series
Content Marketing Strategy in the Age of AI
Do you need to revamp your content marketing strategy? Full Story: SocialMedia Examiner
Tips for Making Your Marketing Plan
To paraphrase a famous exchange in Alice in Wonderland, “If you don’t know where you’re going, any road will get you there.” Full Story: CRM
SOCIAL MEDIA
20 Mistakes Brands Make That Can Decrease Social Media Engagement
The statistics don’t lie: More than three-quarters of all businesses reach their customers using social media, Full Story: Forbes
TV Marketing’s Reign Is Over; Now Social Media Has Taken Its Place
In the realm of marketing, television reigned as the undisputed champion for well over six decades. Full Story: Forbes
10 Social Media Marketing Tips to Drive Engagement
The benefits of social media marketing are undeniable. It provides businesses with an opportunity to reach a wider audience than ever before. Full Story: mint
Find A Perfect Audience Using Content And Data On Social Media
Finding the perfect audience is a universal approach to establishing a position of influence on social media using content to collect data. Full Story: Forbes
How to Measure Social Media Marketing Success
How to recognize what resonates with your audience, refine your approach based on those insights, and anticipate the next wave of evolution. Full Story: Invision
SEARCH ENGINE
9 SEO tactics for the holiday period
Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season. Full Story: Search Engine Land
SEO Vs. PPC: Pros, Cons & Differences
Explore the synergy of seo and ppc for a balanced digital marketing strategy with this guide. Full Story: Search Engine Journal
How to find high-potential keywords for SEO
High-potential keywords don’t come from keyword planners or SEO tools. They come from third parties. Here’s how to find them. Full Story: Search Engine Land
Navigating SEO Challenges for Dynamic Websites: A Comprehensive Guide
Although digital marketing is always changing, search engine optimization (SEO) is an influential aspect of getting free website traffic. Full Story: itmunch
An overview of technical SEO, how it fits into an overall SEO strategy, plus key activities, tools and skills you need to know. Full Story: Search Engine Land
16 Common SEO Mistakes You Don’t Want to Be Making
Digital marketing relies in part on Search Engine Optimization (SEO) to foster the success of a website. Full Story: Small Business Trends
MOBILE MARKETING
5 Steps to Successfully Creating a Small Business App
Launching an app is a great way to build your brand, but there are many steps in the app development process. Full Story: U.S. Chamber of Commerce
What to Look Out When Testing Mobile Applications?
This article highlights specific points to look out for when performing tests on mobile applications. Full Story: CIO Review
DIGITAL SIGNAGE/ SCREEN MEDIA
The benefits and pitfalls of AI adoption in digital signage
Generative AI opens the door to a whole new world of possibilities, Full Story: AV Magazine
The future of digital advertising: Four key trends shaping 2024
Macroeconomic trends, first-party data and the influence of artificial intelligence will all be instrumental for marketers next year. Full Story: Marketing Week
EMAIL MARKETING
Six must-have email marketing flows to elevate your customer journey
Email marketing flows are crucial for crafting a seamless and personalised customer journey. Full Story: Inside Retail
The Essential Email Marketing Strategy
Email marketing has been around for quite some time, and has established itself as one of the most profitable digital marketing channels. Full Story: readwrite
How to Get Started With Multilingual Email Marketing
Speaking with customers in their language is one of the cornerstones of proper personalization. Full Story: MarketingProfs
E-COMMERCE
4 Favorable E-Commerce Niches For Innovative Startups
New technologies like blockchain and AI have been in the spotlight in the past years. Full Story: Forbes
The Importance of Multi-Touch Attribution in eCommerce Marketing
In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, Full Story: ClickZ
A Collective Approach To E-Commerce Fraud Prevention
E-commerce fraud is escalating rapidly, with projected losses of $48 billion in 2023, up from $17.5 billion in 2020. Full Story: Forbes
Why B2B companies are integrating ERP and ecommerce technology
A recent Deloitte Digital survey of 530 B2B organizations cited an estimated 13% loss of sales tied to the absence of helpful digital commerce. Full Story: Digital Commerce 360
The Process of Creating Custom Ecommerce Solutions
The rise of online shopping has led to an increased demand for custom Ecommerce solutions. Full Story: TechRound
PUBLIC RELATIONS
Four Ways AI Is Changing The Public Relations Industry
The integration of artificial intelligence (AI) into the public relations (PR) sector marks a pivotal shift in the way we, Full Story: Forbes
Public Relations in the Life of a Brand
At one point or another, you would have come across the word; Public Relations (PR). Full Story: Business Day
Six Trends In Public Relations To Watch Out For In 2024
Trends have a significant impact on businesses in a multitude of ways. Full Story: Forbes
7 Tips for Handling a PR Crisis in Your Business
Reputation crises are harder than ever to manage, but the right tactics can save your business image. Full Story: Inc.
MARKET RESEARCH
Bolstering Market Research With Anthropology
Everything we do, believe, and feel is rooted in cultures. Full Story: Forbes
Market research tactics that can take companies to the next level
The importance of market research for the growth and steady development of a company cannot be undervalued. Full Story: The Baltic Times
WEB DEVELOPMENT
Choosing the Right Framework for Java Web Development
The programming language Java has been a dominant force in the world of web development services for many years. Full Story: The Boss Magazine
10 JavaScript Libraries for Machine Learning and Data Science
The top 10 JavaScript libraries for web development that drive data science and machine learning. Full Story: Analytics Insight
Why You Shouldn’t Be Scared to Build Your Own Website
There is no question about it: if you have a business, you need a website. Full Story: all Business
10 Best AI Code Generators Transforming Development
Revolutionizing Development: The 10 Best AI Code Generators Transforming the Coding Landscape. Full Story: Analytics Insight
C# vs Python: Divergent Paths in Application Development
C# vs Python: Navigating Divergent Paths in Modern Application Development In 2023. Full Story: Analytics Insight
MARKETING AUTOMATION
Top 5 benefits of marketing automation
If an organization wants to help its marketers, it must invest in marketing automation. Full Story: TechTarget
6 ways to use generative AI for your marketing
Learn capabilities, use cases and ethical considerations as you integrate generative AI into your marketing strategy. Full Story: Martech
The Rise Of Artificial Intelligence In Marketing
In the midst of the constant buzz about artificial intelligence (AI) and its many benefits, Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
How generative AI will enhance cybersecurity in a zero-trust world
CISOs and CIOs continue to weigh the benefits of deploying generative AI as a continuous learning engine that constantly captures behavioral, Full Story: Venture Beat
How do you use data analytics for business insights?
In the fast-paced and ever-evolving landscape of modern business, Full Story: Dynamic Business
A Comprehensive Guide to Business Intelligence in ERP Systems
In the dynamic landscape of modern business, staying ahead requires more than just streamlined processes. Full Story: TechiExpert
BRANDING AND DESIGN
Authentic Branding: Transforming Your Mission Into A Powerful Brand Identity
Every brand has a unique story, Full Story: Forbes
The Rise of Personal Branding and Digital Leadership
Personal branding and digital leadership are indispensable in today’s hyper-connected world. Full Story: USA Today
How To Develop a Successful Brand: What You Need To Know
Confused about how to build your brand? We understand – it can be overwhelming! In today’s fast-paced and competitive market, Full Story: The Seeker
VOICE STRATEGIES
Your Alexa mobile app finally makes more sense thanks to a recent update
Amazon has made it easier to control smart home gadgets. Full Story: Techradar
How to turn on Samsung’s TalkBack feature
Samsung and Google have partnered to bring the ultimate screen reading experience for Samsung Galaxy phones and tablets. Full Story: Android Police
Rise of Voice-Activated Chatbots: A Future Perspective
Unveiling the Future: The Rise of Voice-Activated Chatbots and Their Transformative Potential. Full Story: Analytics Insight
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