By Integrated Marketing Platform | September 27, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why Being Specific Is the Key to Successful Marketing (and How to Do It)
The more specific your message is, the greater impact it will have on your intended audience. Here’s why. Full Story: Entrepreneur
5 Reasons Sustainability Is Beneficial For Business—Not Just The Environment
Reviewing the recently published Fortune 500 ranking of America’s biggest companies, it was impressive to see that almost all of them had corporate social responsibilities, or CSR, listed in their core objectives. Full Story: Forbes
How To Stay In Business Using Five Stages Of Small Business Growth
Want to build an online business with ten thousand a month in your pocket? It is a big dream and, I believe, a certainly doable one. Full Story: Forbes
Are You Asking the Right Questions in B2B Marketing?
You want to deliver content that will make a difference to buyers … not send out more carefully groomed product content “selfies.” Full Story: CMSWire
B2B Full-Funnel Marketing, Part One: Biggest Challenges And How To Overcome Them
I’ve been in growth marketing a long time—nearly my entire working career. I kind of stumbled into it, actually. Full Story: Forbes
The top five free marketing tools
As a marketer, your main aim is to get the correct data to know if your marketing strategy is working or not. Google Analytics is a free tool that can… Full Story: Media Update
7 tips for transitioning from in-house marketing to agency life
New to agency life? These easy tips can help you make a smooth transition to your new role so you can hit the ground running. Full Story: Search Engine Land
How To Get Decision-Makers To Increase Your Company’s Marketing Budget
It’s ridiculous how many startups allocate a threadbare budget toward marketing. Full Story: Forbes
SOCIAL MEDIA
10 tips to improve your relationship with social media
Technology, especially social media, is an innovative and helpful tool that makes life more convenient and enjoyable. Full Story: BusinessMirror
Pinterest Holds at 433 Million Users, Posts 9% Increase in Revenue
The mixed results keep coming from Pinterest, which has today published its Q2 2022 performance update, which shows no growth in active users, and lower than expected revenue intake. Full Story: Social Media Today
14 Tips for Generating Results as a Social Media Content Creator
Are you looking for ways to improve your social media content strategy? Want to share better content that generates more engagement with your followers? Full Story: Social Media Today
Influencing The Education Of Authentic Social Media
It may have taken approximately a decade to settle into the social media world that is now ubiquitous to the experience of being human in the developed world. Full Story: Forbes
SEARCH ENGINE
How Long Does It Take to Learn Real Estate SEO?
The internet is a ubiquitous tool that we all use every day, sometimes several times a day. We use it for entertainment, to get our news, to communicate with friends and family members, and to do all sorts of business. Full Story: Realty Biz News
Tips For Leveraging The Power Of Voice Search Optimization
More people are using voice search to find information and make purchases. Here’s what you need to know about voice SEO and how it impacts UX. Full Story: Search Engine Journal
5 Reasons Why SEO Matters for Your Startup
Building a solid online presence for your company is as important as running the company itself. Using SEO will boost your startup over your competitors. Full Story: Entrepreneur
Winning SEO’s 4 Featured Snippet Types
In organic search, Google’s featured snippets occupy one of the most prominent places in the search engine results pages (SERPs). Full Story: JumpFly
MOBILE MARKETING
Top 10 Mobile App Development Companies You May Find Beneficial
With over a decade of experience in developing mobile apps, the company gained expertise in producing efficient apps with efficient coding standards that will help you succeed. Full Story: Hindustan Times
4 tips for managing budget spend for marketing
Marketing is something that every business has to now invest in. Full Story: Mobile Marketing Magazine
How to Use the FreshBooks Mobile App in Your Small Business
The FreshBooks mobile app takes invoicing and expense tracking on the road. Business owners can keep their books updated while away from the office. Full Story: The Motley Fool
IAA rolls out transport function via mobile app
The company recapped in a news release that IAA Transport’s desktop solution was introduced on its website in September in an effort. Full Story: Auto Remarketing
DIGITAL SIGNAGE/ SCREEN MEDIA
4 Tips to Send the Right Message With Digital Signage Advertising
Have you ever been frustrated with an outdated menu? Full Story: Software Advice
Survey: OOH ads beat counterparts in consumer action
The findings show that despite making up only 4.1 percent of total ad spend in 2021, Full Story: Digital Signage Today
EMAIL MARKETING
Five ways to use email marketing to grow your business
According to research, messages are 45 times more likely to be seen using email in comparison to messages posted on Facebook. Full Story: Business Leader
7 Benefits of Email Marketing to help your Business
Email marketing is an essential tool to create a targeted and personalized campaign. 98% of advertisers think personalization progresses client connections. Full Story: Tech Times
E-COMMERCE
Tips for Preventing Shopping Cart Abandonment
Two key strategies to combat rising prices and optimize the customer checkout experience. Full Story: Total Retail
7 Reliable E-Commerce Strategies for Your Small Business
Using the right e-commerce strategies for your small business can take your company to the next level. Full Story: The Motley Fool
PUBLIC RELATIONS
Digital PR Strategies for 2022
Learn the value of developing a digital PR strategy and the best practices that will help you achieve a good ROI and boost your SEO visibility. Full Story: The Motley Fool
How to make sure your QR code doesn’t become a PR nightmare
How to make sure your QR code doesn’t become a PR nightmare … Full Story: Protocol
MARKET RESEARCH
Accelerate Innovation With A New Approach To Market Research
Market researchers need a way to gain high-quality insights in a more convenient way. Full Story: Forbes
WEB DEVELOPMENT
When looking at both web design and web development we must look at what they each entail. This will then determine their differences and even their similarities. Full Story: The Irrigator
Past, Present, Future: How User-Generated Content Will Ignite the Metaverse
Microsoft FrontPage and Macromedia’s Dreamweaver were introduced to democratize website creation but required some web development and coding skills. Full Story: ATD
MARKETING AUTOMATION
The Best Marketing Automation Software Options for Small Businesses
Unlock newfound capabilities and boost your growth with a marketing automation platform. Full Story: The Motley Fool
Email Marketing vs. Marketing Automation: What’s the Difference?
The business world is full of jargon, and we’re here to help you understand what people are talking about. Full Story: The Motley Fool
ANALYTICS & BUSINESS INTELLIGENCE
4 Benefits the New Google Analytics 4 Brings to Your Marketing Strategy
You’ve probably heard that Google Analytics for digital marketing professionals is undergoing a major change. Full Story: Total Retail
5 Essential Social Media Analytics Tools for 2022
Here, we help you choose from a select list of the five best options. Full Story: The Motley Fool
BRANDING AND DESIGN
Employer Branding: What You Need To Know
What makes a successful employer brand? Full Story: The Drum
3 Design Elements That Form The Anatomy of a Great Logo
Logo design can appear deceptively simple. It’s such a relatively small graphic, onlookers might be forgiven for thinking that there isn’t really a whole lot involved. Full Story: Entrepreneur
VOICE STRATEGIES
Cerence’s New Voice AI Features Let You Talk to Your Car Before You Get In
Automotive voice AI developer Cerence has unveiled new features that enable drivers to talk to their car voice assistant from outside the vehicle. Full Story: Voicebot.ai