By Integrated Marketing Platform | November 09, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
Five Digital Marketing Predictions For 2022
The digital landscape also abides by the Darwinian principles of evolution. Full Story: Forbes
Hold On, We’ve Entered a Digital Marketing Time Warp
Digital channels were well on their way to becoming an advertising delivery mode of choice for performance marketers when the pandemic emerged in March 2020. Full Story: Adweek
Are Algorithms Becoming Essential for Digital Marketing Campaigns?
Algorithms can provide new marketing insights and create new and improved ways of doing things. Full Story: Finance Magnates
Why entrepreneurs need to value marketing from start-up phase
Marketing is critical for any venture from the outset. Why? To put it simply, you cannot grow without a customer market or ‘engaged audience’. Full Story: Marketing Mag
Why It’s Not About B2B Or B2C Marketing Anymore, But B2H (Business To Human)
We often hear about business to business (B2B) and business to consumer (B2C) … but what about B2H (business to human)? Full Story: Forbes
A Facebook Marketing Strategy Made Easy: How to Get Clients Online
Find clients on Facebook daily without spending a dime on paid advertising. Full Story: Entrepreneur
How Can Companies Benefit Using Influencer Marketing
Influencer marketing has really taken off in the last few years. From its “Wild West” beginnings, it has settled into a clear role within the marketing industry, and best practices have been established. Full Story: TechBullion
SOCIAL MEDIA
Five Ways Social Media Can Elevate Your Sales Efforts
Believe it or not, time-honored traditional sales methods have much in common with selling on social media. Full Story: Forbes
How to Market Yourself on Social Media in 4 Steps
These strategies will help you grow your social media following organically. Full Story: Entrepreneur
Social media has been a big problem ever since its beginning. More recently, it has more or less taken over the lives of teenagers all over the globe. Sierra News Online
Instagram Shares 3 Tips to Help Build Your Audience
Are you looking for ways to maximize your Instagram efforts this holiday season? Full Story: Social Media Today
SEARCH ENGINE
You.com wants to remake the search engine
Google Search organizes the way billions of people think about facts and data, and for years, it’s been organized around a principle dubbed “one true answer”: the idea that most people are looking for something best answered by a succinct factual snippet. Full Story: The Verge
Top 5 Things SEOs Should Know About Google Ranking Algorithm
Google’s ranking algorithm is a complicated thing. First, it has more than 200 factors under the hood. Second, SEOs have spent years figuring out which factors are more important than others. Full Story: Business 2 Community
The importance of content in SEO marketing
Content creation has come a long way in the last few years. Full Story: Times of India
Why SEO is a Critical Strategy for Businesses in the Internet Age
So, what exactly is SEO and why is it so important? Full Story: WFMZ
MOBILE MARKETING
4 Benefits of Downloading a Mobile Betting App on Your Android Device
One of the things that impacted the popularity of online bookmakers and casinos is that people can use their services from the palm of their hands. Full Story: TechAcute
YouTube to expand test that reopens mobile app directly in its TikTok rival, Shorts
YouTube is looking to give its TikTok rival, Shorts, a competitive advantage. Full Story: TechCrunch
Apple and Google Announce Effective Dates of New Mobile App Privacy Requirements
Beginning in 2022, Apple and Google will impose new privacy requirements on mobile apps available for download in the Apple App Store and Google Play Store, respectively. Full Story: National Law Review
Tech Tip: Your Mobile Strategy vs. TangleBot
Recently, malware targeting desktop PCs, laptops, and servers has received significant media attention. However, mobile malware threats lurk as well. Full Story: The Georgetowner
DIGITAL SIGNAGE/ SCREEN MEDIA
Why Digital Out-of-Home is the Most Exciting Advertising Channel Around
What are the main factors driving the growth in digital out-of-home right now? Full Story: ExchangeWire
It’s time to rethink the value of DOOH
DOOH ads, especially in large cities, seem to be everywhere, giving brands and digital signage creators more exposure than ever before. Full Story: Digital Signage Today
EMAIL MARKETING
Cracking the Email Code: Devising Effective Hotel Email Communication Strategies
When you think of digital marketing techniques, what comes to mind first? Full Story: Hospitality Net
Improve email performance with these AMP strategies
Dyspatch’s Matt Harris shares his experience using AMP to bring live, app-like experiences to customers’ inboxes. Full Story: MarTech
E-COMMERCE
Ecommerce and the Importance of Forecasting
Ecommerce remains a complex, intricate business – even in today’s day and age. Full Story: Fashion United
How to make ecommerce emails that actually convert
Your inbox is probably full of emails right now, given that over 319bn are sent and received globally every day. Full Story: Sifted
PUBLIC RELATIONS
Ecommerce and the Importance of Forecasting
Ecommerce remains a complex, intricate business – even in today’s day and age. Full Story: Fashion United
How to make ecommerce emails that actually convert
Your inbox is probably full of emails right now, given that over 319bn are sent and received globally every day. Full Story: Sifted
MARKET RESEARCH
Why Businesses Can’t Afford To Skip Market Research
When launching a new campaign, product or new line of service, many businesses – both large and small – choose to forgo an important step: market research. Full Story: Forbes
WEB DEVELOPMENT
Learn How to Build the Backend of a Website
When it comes to web development, most people can understand the front-end of a website pretty easily. It’s just the part that a user interacts with; the buttons, forms, and design that give people the experience they expect from the site. Full Story: Entrepreneur
11 Considerations for the Future of Jamstack Web Development
Netlify certainly boasts about its growth and the size of websites backed by Jamstack approaches. Full Story: CMSWire
MARKETING AUTOMATION
What Are CRM Integrations? Everything You Need To Know
Customer data remains one of the most valuable resources a company can have. Full Story: Forbes
Artificial Intelligence: Redefining Customer Experience
The trend of recent years in marketing is personalization. We are used to Facebook, Youtube, and Instagram showing us ads that could really be interesting. Full Story: iTech Post
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence vs Business Analytics: Which Platform is Right for Your Organization
There’s no denying that businesses create an overwhelming amount of data every day. Full Story: Appinventiv
Making Sense of Marketing Data and Analytics
Never before have marketers and business owners been able to understand their marketing efforts and make calculated, data-driven business decisions. Full Story: InvisionMag.com
BRANDING AND DESIGN
Growing Your Personal Brand With Online And Offline Branding
In part one of this series, we considered how to use small meetings and opportunities for learning to define and plan for a new personal brand. Full Story: Forbes
Why Branding can Make or Break your Business
Standing out in a local market can be a challenge for any small business, but having your branding established is an easy way to ensure success. Before we can get into the how’s of branding, we need to discuss the why’s. Full Story: Pittsburgh City Paper
VOICE STRATEGIES
The Evolution Of Voice In Elevating The User Experience
There is a growing expectation that many enterprises should do more to emphasize and promote empathy and accessibility in their approach to customers and employees. Full Story: Forbes