By Integrated Marketing Platform | November 26, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to realise the full potential of sustainability marketing
Companies have an opportunity to enhance brand value by building sustainability strategy into their marketing strategy. Full Story: B2B Marketing
Predictions 2022: Media Buying & Brand Marketing
Advertisers and publishers have spent a lot of this year actively investigating or integrating attention data into their plans for 2022, which means we’ll see a range of planning, buying, and measurement solutions being rolled out. Full Story: Exchangewire
3 marketing tips to separate yourself from the competition
Building a strong impression with potential customers starts with you–and the people you surround yourself with. Full Story: Fast Company
Marketing Mistake 1: Difference Between Sales and Marketing
Assume you’re in a mall, and a salesperson approaches you and begins selling you their product. Full Story: Business 2 Community
Stepping Up Marketing Efforts To Accelerate Supply Chain Sustainability And Stability
As the 26th United Nations Climate Change Conference (COP26) recently ended, it’s the perfect time to take a moment and really understand what all the noise around climate change is about. Full Story: Forbes
Content Marketing: 6 Tips For A Successful Campaign
By now, most marketers are aware that online content marketing is an ideal way to increase brand awareness, boost credibility with the public and ultimately attract new customers. Full Story: Forbes
Six small business marketing strategies that work
We’ll also cover some of the best marketing software and tools to help you streamline and optimize your marketing efforts. Full Story: TechRadar
Strategizing the best ROI for your business has never been harder. Full Story: BizReport
SOCIAL MEDIA
Rethinking Viral Social Marketing Tactics
Hello, welcome to the internet—a cold, unforgiving place where the dank memes are retweeted with glee, and the cringeworthy panderers are downvoted into submission. Full Story: Business 2 Community
Using Social Media to Connect With Drivers, Customers
Social media has altered the way people communicate and absorb information in ways that extend far beyond sharing memes and viral cat videos. Full Story: Transport Topics
Social media companies launch features to encourage people to get their booster
New profile frames or stickers for social media users to show they have had their booster jab or intend to. Full Story: GOV.UK
The latest changes in social media
From the day social platforms became one of the most important marketing factors every time they decide to change their algorithms or introduce new features the world of online marketing trembles. Full Story: Micky
SEARCH ENGINE
Should You Simply Ignore Keywords When Writing Content for SEO?
Ranking for target keywords isn’t nearly as straightforward or easy. Full Story: Entrepreneur
Search Engine Optimization for 2022 is Main Topic of Focus for Online Advantages
When done correctly, SEO will help businesses to expand their visibility, brand awareness and client base, and to be found when potential customers conduct a search on a major search engine. Full Story: MarTech Series
Google: Random Sentence Bolding For SEO
So now that we know that bolding works for SEO and rankings in 2021, we need to start bolding everything. Full Story: Search Engine Roundtable
What Are Backlinks and Why Do You Need Them for Your SEO?
If you’re new to SEO, you’re probably wondering about backlinks. Full Story: Entrepreneur
MOBILE MARKETING
16 Essential Considerations For An Effective Business Mobile App
The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: the ability to be ever-present and ready to serve customers through a custom mobile app. Full Story: Forbes
How to grow your small business with a mobile app
If you’re a business owner, a mobile app has probably crossed your mind at some point. Full Story: The Salt Lake Tribune
6 important tips for holiday season mobile marketing
The holiday season presents an abundance of opportunity for mobile marketers. And that’s truer now than ever. Full Story: The Drum
3 things consumers want from retailers
Consumers want more than general loyalty programs, enjoy shopping at one-stop destinations and love brands that offer an easy return process. Full Story: Retail Customer Experience
DIGITAL SIGNAGE/ SCREEN MEDIA
5 Different Types of Digital Signage
Five types of digital signage and how they can be used. Learn how businesses are using digital signage to attract customers and increase sales. Full Story: Onrec
5 reasons why your business needs digital signage
Nobody can deny the impact technology has had on business operations across the globe. Full Story: Augusta Free Press
EMAIL MARKETING
Emails Are Back…But Where Did They Go?
You might think email is so 2000s, but more businesses are utilizing it over social media. Full Story: Entrepreneur
Holiday Email Marketing Trends, Examples for 2021
It’s the busiest time for email marketing. Full Story: Practical Ecommerce
E-COMMERCE
The Watch World Is Finally Being Forced to Embrace Ecommerce
Digital retail came into its own during lockdown, yet amazingly some watch brands still haven’t committed to online sales. Now time is running out. Full Story: WIRED
The Right Answer to ‘What Do You Do?’
Clay Hebert once attended a conference in San Diego. He sat next to a fellow who inquired about his work. “What do you do?” the fellow asked. Full Story: Practical Ecommerce
PUBLIC RELATIONS
How To Get It Right With Complex Public Relations Clients
As a general assignment reporter, it is routine to take a subject you had zero knowledge about at 9 a.m. that day and become an expert on it by 4 p.m. that same day. Full Story: Forbes
Can PR Drive Lead Gen for Tech Startups?
With changes to Google advertising policy and Facebook and Instagram shifts, public relations, or PR, could be the new key to lead generation. Full Story: Business 2 Community
MARKET RESEARCH
Why Businesses Can’t Afford To Skip Market Research
Take Target. It’s hard to believe from such a large company, but when they launched their brand in Canada, they skipped market research and… Full Story: Forbes
WEB DEVELOPMENT
Best Startup Ideas for Different Business Spheres
Websites Developer. With the advent of digital technologies, website development is a demanding niche. Full Story: Alpha News Call
It is an option for beginners in web development. With tons of tutorials and a great community, getting started is a breeze. voonze
MARKETING AUTOMATION
Salesforce Pardot is a marketing automation solution that aims to help you nurture customer relationships and close sales deals with the help of high-quality… Full Story: TechRadar
Essential strategies for successful marketing automation
Automating your marketing activities using the latest software and services can be very powerful, not just to deliver your email campaigns, but to manage your lead nurturing processes, customer experience programmes, and communications. Full Story: Cambridge Network
ANALYTICS & BUSINESS INTELLIGENCE
Salesforce Pardot is a marketing automation solution that aims to help you nurture customer relationships and close sales deals with the help of high-quality… Full Story: TechRadar
Essential strategies for successful marketing automation
Automating your marketing activities using the latest software and services can be very powerful, not just to deliver your email campaigns, but to manage your lead nurturing processes, customer experience programmes, and communications. Full Story: Cambridge Network
BRANDING AND DESIGN
5 Personal Branding Tips to Help Your Job Search
Tips on creating and marketing a unique identity that will take new-employment seekers from hum-drum to high-flying, even in the most challenging economic conditions. Full Story: Entrepreneur
Brand Your Products with Custom Packaging
Make it personal: The whole point of customized packaging is to help businesses add a personal touch to their branding. Full Story: Small Business Trends
VOICE STRATEGIES
Alexa Quietly Dissolves Cortana Integration
Microsoft Cortana’s integration with Amazon Alexa has vanished without much fanfare more than three years after launching. The connection ended on September 18 but didn’t get any publicity at the time. Full Story: Voicebot.ai