By Integrated Marketing Platform | May 31, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 marketing strategies not to be ignored in 2022
Put people back at the heart of the company’s mission, build a data infrastructure that is both robust and flexible, and design meaningful customer experiences by adopting the technologies that can best create valuable relationships. Full Story: Doxee
The Surprising Influence Marketing Has On Supply Chain Challenges
Unless you have been avoiding the news for the past couple of years, you already know the supply chain for manufacturers is a mess. Full Story: Forbes
The Impact Of Influencer And Word-Of-Mouth Marketing
With the incredible growth of social media, influencer marketing is no longer an optional marketing tactic, but rather a necessary marketing strategy. Full Story: Forbes
Eight Signs Your Marketing Is Coming Off as Inauthentic to Customers
If customers don’t think you’re genuine, they’ll take their business elsewhere. Full Story: Rolling Stone
The Future Of Marketing: More Creative, Customer-Centric
Major moves by tech companies are driving the next wave of marketing trends. Full Story: Forbes
Look, Touch, Feel: Experiential Marketing
Most of us have walked into a Costco and seen the product ambassador at the end of the aisle asking you to try the free samples they hand out. Full Story: Forbes
Millenials were born between 1981 and 1996 and are now aged 26 to 41 – they are a close second to the baby boomers – with approximately 72 million Millenials here in America. Full Story: Forbes
5 omnichannel trends to integrate into your marketing strategy in 2022
Omnichannel’s steady march to ubiquity has continued over the past decade. It seems like literally every brand is now omnichannel. Full Story: TheNextWeb
SOCIAL MEDIA
Meta Tests New Avatar Reactions in Instagram Stories
A key element of Meta’s metaverse push is the use of digital avatars in more ways, as it looks to turn these virtual representations into more habitual interaction tools, in all aspects. Full Story: Social Media Today
5 Key Roles of Social Media in Brand Establishment
The key role of social media in the brand establishment is well documented by now. Full Story: WEWS
TOP 10 METAVERSE PLATFORMS THAT WILL REPLACE SOCIAL MEDIA IN FUTURE
Let’s have a look at the top 10 metaverse platforms that will replace social media in the future. Full Story: Analytics Insight
How the Like and Share Buttons Ruined Social Media
The history of the world since the 2010s is intertwined with social media, driving social movements and changing the political landscape in multiple… Full Story: MakeUseOf
SEARCH ENGINE
Is It Too Late to Enter the SEO Game as a New Competitor? Not If You Know This.
SEO is a cost-efficient and valuable marketing strategy — it’s always a good time to capitalize on this tactic. Full Story: Entrepreneur
4 technical SEO issues auditing tools won’t show you
Here are four of the top technical SEO issues that your auditing tools won’t show you and how to find them. Full Story: Search Engine Land
What is Local SEO … and Why is it So Important for Your Small Business?
When running a small business, your local community represents your lifeline, main profit source, and target audience. Full Story: BOSS Magazine
6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong
Stop sabotaging your own best efforts! Avoid these common Facebook advertising mistakes for more successful campaigns and improved ROI. Full Story: Search Engine Journal
MOBILE MARKETING
Five Tips For Leveraging SMS Marketing In 2022
As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. Full Story: Forbes
Why the Apple and Google app store monopoly could soon be over
New rules on mobile app stores could trigger a wave of creative, cheaper apps with more privacy options for users. Full Story: The Conversation
Mobile digital transformation – from fast to deep
The first half of 2022 has been a busy time, with much happening in the mobile industry. Full Story: Computer Weekly
Top Mobile App Development Companies: Best for 2022
In today’s digital age, it would be a sin to restrict your brand’s digital presence to websites alone, irrespective of the kind of business you have. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
How DOOH Tech is Evolving and What This Means for Advertisers
During the pandemic, many advertisers turned to programmatic DOOH (pDOOH) advertising for the first time. Full Story: ExchangeWire
How IoT-friendly hardware is benefiting digital signage
What is the state of digital signage technology, and what’s required to integrate it with the Internet of Things? Full Story: IoT Hub
EMAIL MARKETING
Don’t Be That Person With Email Marketing
Good agents know that it’s essential to connect with their audience, keep them engaged and provide helpful content that resonates. Full Story: RISMedia
Email Marketing: Six Tips for Better Results
It’s one of the many important email strategies Wallace uses, working to engage and retain clients. Full Story: Ratchet+Wrench
E-COMMERCE
How To Incorporate Added Speed, Convenience And Availability In E-Commerce Operations
E-commerce has enabled businesses to reach customers in ways they couldn’t before. It has also made the shopping and purchase experience much simpler for consumers. Full Story: Forbes
5 Ways To Turn E-Commerce Returns Into Second-Chance Sales
Managed improperly, returns can become a plague on any ecommerce retailer, but they do not have to be. Full Story: Forbes
PUBLIC RELATIONS
How Franchise Businesses Can Create A Resounding Impression With Public Relations
In recent years, evolving social and cultural norms as well as increased access to capital, labor and real estate have led to enhanced opportunities for franchise businesses. Full Story: Forbes
Reactive Digital PR: What It Is & How To Use It For Link Building
What the heck is reactive digital PR and can it really help you build links? Learn how this particular tactic can help and who it’s for. Full Story: Search Engine Journal
MARKET RESEARCH
There are many misconceptions about market research and who is or isn’t qualified to undertake it. Full Story: Arts Professional
Doing Your Own Market Research? Avoid These Three Common Mistakes
Maybe you’ve thought of a product that could expand your company’s portfolio and customer base. Full Story: Euromonitor International
WEB DEVELOPMENT
The Low-Code No-Code Approach To Web Development
The Low-Code No-Code Approach To Web Development … on the visual aspects of website development without first learning to code. Full Story: CIO Review
10 Programming Podcasts to Listen to in 2022
Apart from widely-popular true crime and comedy podcasts, various niche topics, such as programming, are also in high demand. Full Story: iTech Post
MARKETING AUTOMATION
Marketing Automation vs. Customer Journey Orchestration
When it comes to CX approaches, marketers need to choose between two different strategies: marketing automation vs. customer journey orchestration (CJO). Full Story: CMSWire
Best marketing automation tools (2022)
The way we live our lives has an impact on our work. Full Story: Dataconomy
ANALYTICS & BUSINESS INTELLIGENCE
Best business intelligence tools 2022
Business intelligence solutions have swiftly become an important data collection, analysis and decision-making tool. Full Story: TechRepublic
4 Steps to Become a Data-Driven Business
Companies are looking to data analytics to help them make better decisions, and those that aren’t are quickly falling behind. Full Story: Entrepreneur
BRANDING AND DESIGN
Why Consistency Is Vital to Your Branding Efforts
As a brand grows, consistency reinforces positive values and builds trust and credibility. Full Story: Entrepreneur
Branding Your Business on a Budget: A Complete 6-Step Guide
Brands are doing whatever they can to set themselves apart from their competitors. Full Story: Wales 247
VOICE STRATEGIES
Google Working On New Technology To Improve Voice Assistant Feature
Google Assistant could soon get better at recognizing users’ voice. Full Story: Republic World