By Integrated Marketing Platform | May 20, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Content: The Fuel That Runs Your Marketing And SEO
Most marketers are familiar with the phrase “content is king.” Full Story: Forbes
The Year-One Niche Marketing Plan for Advisors
It can take three years before a niche focus takes off for your financial advisory business. This article covers seven marketing steps for year one to ensure you lay a solid foundation for success. Full Story: Advisor Perspectives
Content Marketing Course Options for You
Getting your product ready for market is only the primary step, selling your product requires different types of marketing strategies. Full Story: Small Business Trends
How To Do Digital Marketing in the Age of Privacy
The new tools and strategies that marketers will use when the third-party cookies crumble for good. Full Story: Inc. Magazine
How to grow your small business using video marketing
if given a choice, 66 per cent of people will prefer watching a video to learn about a product or service to reading about the same? Full Story: Times Square Chronicles
How To Scale Your DTC Business Profitably
Over the last decade, direct-to-consumer (DTC) business models have changed to meet evolving consumer demands. Full Story: Forbes
Avoid These 7 Marketing Mistakes Small Businesses Make
Perfect for a B2B business or marketing blog, this article goes over common mistakes small businesses make with their marketing strategy and how to avoid them. Full Story: CoFounder Magazine
What is a Content Marketing Matrix?
Undoubtedly, content matrices are powerful tools to help develop a high-level marketing strategy and assess its execution. Full Story: Martech Series
SOCIAL MEDIA
What Media Trainers Can Learn From Social Media
As a communication coach, I find that client inquiries for certain services come in waves. Full Story: Forbes
The State of Social Listening in 2022 – How Social Listening Ties into Your Broader Strategy
Social media monitoring can provide huge strategic value – but in order to maximize your usage of the process. Full Story: Social Media Today
6 Simple Tactics to Increase Engagement on Social Media Posts Across All Platforms
Social media is becoming increasingly important and some people simply leave money on the table by ignoring these basic rules of how to increase engagement on their posts. Full Story: Inc. Magazine
The effect of social media algorithms in 200 words or less
If it ain’t on your social feed, did it really even happen? Social media has taken our society by storm, and what we see determines how we feel. Full Story: Media Update
SEARCH ENGINE
How Data Is Reshaping The SEO & Digital Marketer’s Landscape
Opportunities are evolving as SEO data powers new business insights. Learn more about the trends revolutionizing digital marketing and search. Full Story: Search Engine Journal
7 Ways To Tweak Your Content For Better SEO
Are you missing out on simple opportunities to improve your content’s optimization? Get on top of these 7 tweaks for improved SEO. Full Story: Search Engine Journal
5 Times You Absolutely Must Hire An SEO Pro
Do you really need to hire an SEO professional? If any one of these 5 things are happening, you don’t want to go it alone. Full Story: Search Engine Journal
How to Create SEO Optimized Content
Optimizing your content to be SEO friendly and developing an SEO strategy is important for the creation of high-quality content that improves the chances of the content being ranked higher in the organic search results. Full Story: Pro
MOBILE MARKETING
6 Scary Tactics Used in Mobile App Attacks
Mobile platforms are increasingly under threat as criminal and nation-state actors look for new ways to install malicious implants with advanced capabilities on iPhone and Android devices. Full Story: Dark Reading
Starbucks mobile app was down starting during early hours on Thursday. Full Story: Entrepreneur
Google And Apple’s App Stores Are Guilty Of Monopoly, Claims New Report
The digital world often lets big names like Google and Apple get away with quite a lot and a new study is proving to many how both these tech giants are guilty of monopolistic dealings in their own app stores. Full Story: Digital Information World
How to send a DM on Twitter using the mobile app or website
To send a DM on Twitter, use the envelope-shaped Message icon in the app or website. Full Story: Business Insider
DIGITAL SIGNAGE/ SCREEN MEDIA
Top considerations before rolling out digital signage
Chris Melito has been helping companies prepare, design and execute effective digital signage projects for more than two decades. Full Story: Digital Signage Today
4 Tips to Send the Right Message With Digital Signage Advertising
Have you ever been frustrated with an outdated menu? Spent way too much time in a shopping mall searching for a specific store? Full Story: Software Advice
EMAIL MARKETING
The Best Email Marketing Software Of 2022
Email is alive and well in 2022. In fact, email marketing remains one of the most effective tools for any company to reach engaged customers—as long as you do it well. Full Story: Forbes
Top Strategies & Services for Small Business Email Marketing
Email marketing is a great channel for small businesses. Full Story: The Motley Fool
E-COMMERCE
Podcast Advertising Basics for Ecommerce Brands
Selective podcast advertising combines the power of influence and brand recognition. Full Story: Practical Ecommerce
E-commerce: The new market enabler for distributors, manufacturers
Globally, business conduct is no longer what it used to be; thanks to the impact of digital technology. Full Story: Nairametrics
PUBLIC RELATIONS
Six Things Everyone Should Know About Public Relations
The lines between marketing, advertising and public relations are becoming more blurred by the minute. Full Story: Forbes
10 Common Startup Mistakes When Doing PR
There’s a lot that goes into public relations programs behind the scenes. Full Story: Forbes
MARKET RESEARCH
Accelerate Innovation With A New Approach To Market Research
When it comes to market research, finding panelists and receiving accurate and fast feedback to find the next business opportunity is a constant struggle. Full Story: Forbes
How to conduct a market research in 7 steps
Market research is the process of gathering information that a company conducts on its target audience and its reference market using a series of methodologies and tools. Full Story: Doxee
WEB DEVELOPMENT
How to Choose the Right Web Development Firm for Your Startup?
Finding the right website development firm or team is a challenging task for many startups. Full Story: HackRead
MARKETING AUTOMATION
HERE’S HOW MARKETING AUTOMATION CAN ENHANCE PERSONALIZATION
The way that technology is taking us over, we are getting used to automated life and experiences. Full Story: Analytics Insight
How to choose marketing automation software?
Do you want to enhance the quality of your organization’s marketing but aren’t sure how to choose marketing automation software? Full Story: Dataconomy
ANALYTICS & BUSINESS INTELLIGENCE
How product analytics can unite marketing and product teams to boost customer lifetime value
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products. Full Story: MarTech
B2B e-Commerce: Fostering sales, distribution with data analytics
The informal sector is a major source of economic growth and productivity globally. Full Story: Vanguard News
BRANDING AND DESIGN
Personal Branding In The Digital Age: Why It Matters
The digital age has brought about many changes, and personal branding is one of them. Full Story: Forbes
Alignment in graphic design: The alignment principle of design
Alignment in graphic design is one of the fundamental principles of design, responsible for guiding a successful composition. Full Story: Fabrik Brands
VOICE STRATEGIES
Customised voice for people with speech disorders
Xiaomi AI Lab is developing a text-to-speech technology that would allow people with speech disorders to customise their voice for daily communications. Full Story: FutureIoT