By Integrated Marketing Platform | May 17, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Ways Agile Intelligence Can Make Your Marketing Smarter
The potential of data-driven marketing is entering a brave new world. Full Story: AdExchanger
Measuring influencer marketing programmes
As brands increase influencer marketing spend, it is vital to be able to accurately quantify the return on that investment. Full Story: Econsultancy
Top marketing trends of 2022 with the best ROI for startups
Startups typically have a tighter budget to work with and fewer options for marketing. Full Story: Mobile Marketing Magazine
Why ‘good enough’ is often all you need in your marketing
I guarantee if you take enough action and try a few different marketing strategies you’ll get some good results. Full Story: Stuff.co.nz
Why affinity is the key to successful marketing campaigns
As time spent on mobile devices continues to increase worldwide, so too does the value of influencer marketing as a campaign method. Full Story: Ad Age
How word-of-mouth marketing has changed its gameplan but not its clout
Enter the rise of momfluencers, product reviewers, micro and macro-influencers — all of which are now helping to fuel the world’s 21st century economy through their personal and trusted experiences. Full Story: Media Update
Local Video Marketing: 4 Ways To Win With Video
Bolster your online and local presence with local video marketing. Learn how to nurture trust with customers across 7 social media platforms. Full Story: Search Engine Journal
The Importance Of Empathy And Collaboration In Marketing
Lately, I have been thinking about empathy as a sort of systems requirement for effective collaboration. Full Story: Forbes
SOCIAL MEDIA
The Social Media Manager Role is Evolving, as New Marketing Practices Take Shape
Do you want to pursue a career in social media marketing? Are you looking to hire a social media manager to upscale your business’ marketing growth? Full Story: Social Media Today
14 Key Elements To Inspire Social Media Users To Share Your Content
Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their brands as “content marketing.” Full Story: Forbes
A Simple One-Week-Long Break From Social Media Can Improve Your Health
Results of a study that asked participants to take a week-long break from social media find positive effects for wellbeing, depression and anxiety. Full Story: SciTechDaily
Social Media Breaks: Benefits, Tips, and How to Set Boundaries
Many of us are so mixed up with our social accounts that it’s difficult to remember what we did before the feed. Full Story: Healthline
SEARCH ENGINE
How To Combine SEO With PPC To Achieve Greater Digital Marketing Success
Are you struggling to choose between search engine optimization (SEO) and pay-per-click (PPC) advertising? Full Story: Forbes
How to ensure influencers help your SEO campaigns
Here are the most common challenges – and solutions – to help you get the most SEO value out of working with influencers: Full Story: Search Engine Land
Should Guest Post Links Be Marked Sponsored? Ask An SEO
Adam Riemer tackles a follow-up question on Google’s preferred markup for guest post links in this edition of Ask An SEO. Full Story: Search Engine Journal
The Main Benefits of SEO Content Writing for New Businesses
The benefits of content writing complimented by the direct line of contact with the customer without any foreign interference is a huge win. Full Story: Entrepreneur
MOBILE MARKETING
Should Mobile Marketing be a Priority for Marketers in 2022?
In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise. Full Story: MarTech Series
M-Commerce is booming – is your mobile app as secure as you think?
When performing tasks, payments, transactions and generally browsing the internet on a desktop, we are often reminded to keep our guard up against possible threats. Full Story: Finextra
Use data from Q5 to boost mobile app growth for the entire year
Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Full Story: TechCrunch
Scener’s mobile app brings universal search and social viewing to your streaming mess
Streaming services have become a disaggregated mess, making it hard to figure out if the movie or TV show you want to watch is on Netflix, HBO Max, or any one of a bunch of separate services. Full Story: VentureBeat
DIGITAL SIGNAGE/ SCREEN MEDIA
How digital signage can transform the museum experience
If one thinks about it, why wouldn’t a museum use digital signs? Modern signs are pretty cheap to buy, very cheap to run and are very easy to operate, thanks to innovative new digital signage software. Full Story: The Upcoming
Whitepaper: 5 Retail Digital Signage Trends for 2022
The latest developments in the field of digital signage have been rapid. In some ways, the COVID-19 pandemic has taken its toll on the industry. Full Story: Retail Customer Experience
EMAIL MARKETING
10 examples of brilliantly executed email marketing campaigns
Email marketing is key to your business’s success, and designing an effective HTML newsletter to promote your business is one such method. Full Story: TechRadar
5 Mass Email Marketing Techniques You Need to Implement
Over the past few years, we’ve heard conflicting opinions about the success of mass email marketing. Full Story: G2 Learning Hub
E-COMMERCE
Data Protection is Critical in E-Commerce Strategies
Among the things retailers learned from the pandemic are two key business lessons. Full Story: Total Retail
What to Consider when setting Up an E-commerce Store?
Are you looking for a profitable business to invest in? Or want to establish your own business? Full Story: Startup Info
PUBLIC RELATIONS
5 Ways PR Wins at Generating B2B Sales
B2B companies trying to generate business should consider public relations. Here are five reasons B2B media relations should be part of your strategy. Full Story: Entrepreneur
16 Ways To Communicate Positive Changes When A PR Crisis Hits
In an age of “cancel culture” and Twitter mobs, a company that is facing a major public relations problem would do well to not only mitigate the potential damage. Full Story: Forbes
MARKET RESEARCH
5 Ways PR Wins at Generating B2B Sales
B2B companies trying to generate business should consider public relations. Here are five reasons B2B media relations should be part of your strategy. Full Story: Entrepreneur
16 Ways To Communicate Positive Changes When A PR Crisis Hits
In an age of “cancel culture” and Twitter mobs, a company that is facing a major public relations problem would do well to not only mitigate the potential damage. Full Story: Forbes
WEB DEVELOPMENT
How to Do Web Forms in VS 2022 (Even Though Microsoft Recommends Blazor/.NET 6)
Microsoft last week set the record straight that Web Forms, part of ASP.NET from the old .NET Framework, isn’t going away in Visual Studio 2022, though it recommends Blazor as a .NET 6 alternative. Full Story: Visual Studio Magazine
How to Become a Python Django Developer in 2022?
The Role of Django in Web Development. Among Python frameworks, Django is often regarded as the best framework for web application development. Full Story: Analytics Insight
MARKETING AUTOMATION
How AI is Solving Marketing’s Biggest Problem
Brands today are operating in a world of incredibly short attention spans. Full Story: MarTech Series
5 ways artificial intelligence helps businesses
Businesses must take advantage of Artificial Intelligence (AI) systems to boost sales and dramatically improve customer engagement. Full Story: KnowTechie
ANALYTICS & BUSINESS INTELLIGENCE
Top 10 Data Software Companies to Look Out for in 2022
Data software is also known as the database management system. Full Story: Analytics Insight
Professional Guide to Choosing The Best Marketing Analytics Tool For You
Marketing analytics tools are important for businesses to review their approaches in real-time and adapt to their customer’s needs. Full Story: MarTech Cube
BRANDING AND DESIGN
5 Tips To Improve Your Brand Communication Strategy
I have been a front-seat observer of the digital evolution in marketing and communications. Full Story: Forbes
By the time they are six months old, 75 percent of babies in the U.S. use formula. Full Story: The Atlantic
VOICE STRATEGIES
Alexa: 5 helpful voice commands to use in the kitchen
Do you have an Echo speaker in your kitchen? Full Story: NextPit