By Integrated Marketing Platform | March 07, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Reasons To Expand Your Definition Of ‘Marketing’ In 2022
When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. Full Story: Forbes
WTF is marketing mix modeling?
One approach is to use marketing mix modeling, which allows CMOs to show business leadership how their efforts help the bottomline. Full Story: Digiday
3 Ways To Jump-Start Your Marketing
Marketing and sales leaders often look for granular ways to improve performance. Full Story: Forbes
The best marketing books of 2022
We layout the must-read, best marketing books for this year to help you invest your time productively. Full Story: TechRadar
How to Recruit the Best Talent for Your Digital Marketing Team
Today, every business operates in the online market. The world has gone almost completely digital, which is why modern businesses require a specific approach, in order to reach out to their customers and stand out in a crowded market. Full Story: TechFunnel
How an Integrated Marketing Approach is the Future of B2B Sales
For marketing leaders, the pandemic is just one of a number of massive changes their teams have been navigating. Buyers expectations are changing. Full Story: MarTech Series
Seven tips on how to land your first job in digital marketing
This means there is already some advantage for those looking to start a career in digital marketing. Here are seven top tips on how to land that first job: Full Story: Media Update
How to Bring Authenticity to Your Startup’s Marketing Strategy
According to a study by Stackla, 90% of customers place a premium on authenticity when selecting which companies they like and support. But what exactly is authenticity? Full Story: Entrepreneur
SOCIAL MEDIA
The Easy Technique For Staying Visible In Social Media
In the new virtual or hybrid world of work, it’s harder to remain visible among our stakeholders. Full Story: Forbes
Six things social media users and businesses can do to combat hate online
Online hostility has become a bigger problem over recent years, particularly with people spending more time on social media during the COVID-19 pandemic. Full Story: The Conversation
3 social media trends impacting marketing in 2022
The social media landscape has changed drastically. Here’s how marketers can prepare for the latest trends. Full Story: MarTech
Instagram Adds Stories Likes to Provide Insight on Viewer Engagement
Instagram has added a new, simple way for users to engage with Stories content with Stories likes, which enables you to ‘like’ any Story in your feed, and let the creator know, without having to start up a DM conversation. Full Story: Social Media Today
SEARCH ENGINE
What Is Local SEO & Why Local Search Matters
Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Full Story: Search Engine Journal
7 Ways To Use Semantic SEO For Higher Rankings
Semantic SEO is the process of building more meaning into web content. Try out these semantic SEO strategies to rank higher in Google. Full Story: Search Engine Journal
Why it’s time to fall in love with search engine optimisation
If you’ve been in business more than a heartbeat, you’ll likely have received at least one spam email from an overseas “expert” promising they can get you on the first page of Google if you let them run your SEO. Full Story: Stuff.co.nz
User Search History As A Google Ranking Factor: What You Need To Know
User search history drives personalized search results. Full Story: Search Engine Journal
MOBILE MARKETING
Mapping An Effective Dropshipping eCommerce for the Mobile Experience
With the advance of 5G communication technologies, mobile commerce has experienced rapid growth and rise to many new opportunities. Full Story: Telemedia Online
SMS marketing: Four ways to improve the success of your campaigns
How many times today have you picked up your phone and sent or read a text message? Full Story: SmartCompany
The Next Big Thing in App Idea 2022
Globally, people are moving to digital platforms to replace their brick-and-mortar businesses due to the predicted 935-billion-dollar mobile app. Full Story: CustomerThink
How to optimize your restaurant’s mobile app to bring in more revenue
The proliferation of mobile food ordering and delivery is showing no signs of letting up. Full Story: Nation’s Restaurant News
DIGITAL SIGNAGE/ SCREEN MEDIA
Getting the most out of DOOH inventory
Spring is finally on the way, so perhaps the spirit of the season can inspire you to breathe new life into campaign management. Full Story: Media4Growth
Best tactics for implementing a top-notch digital signage project
Chris Melito has spent the past two decades finding out what works and what doesn’t work in digital signage rollouts. Full Story: Digital Signage Today
EMAIL MARKETING
Best Email Marketing Software – 10 Best Email Marketing Services for your Business 2022
The right email marketing tools will change your email marketing game for the better. Full Story: Business2Community
5 Tips for Using Email Marketing to Turn Leads Into Listings
All real estate professionals know, your lead generation is only as good as the quality of your leads. Full Story: RISMedia
E-COMMERCE
When to pull the plug on an ecommerce site
Those reliant on ecommerce services are prime candidates for attack. Full Story: Computer Weekly
Why Marketplaces Need to be Part of any Ecommerce Strategy
Whether a store owner is preparing to launch a new ecommerce website or has been selling online for years and has an established brand … Story: Retail TouchPoints
PUBLIC RELATIONS
5 Things To Do To Be Media-Ready Before Launching A PR Campaign
If you want to go fishing, it’s essential to know how to hook a fish. But that’s not enough. Full Story: Forbes
A Rock Band You Can Look Up to for PR Inspiration
Rock legends can teach you a lot about making your clients legends. Full Story: Entrepreneur
MARKET RESEARCH
AI-Powered Market Research: What Are the Benefits?
When AI and market research join forces, businesses can make better data-driven decisions. Full Story: Analytics Insight
Brands on the rationale behind the market research renaissance
As market research budgets enjoy their strongest performance since 2013, marketers discuss what the Covid-fuelled reinvestment means for brands. Full Story: Marketing Week
WEB DEVELOPMENT
The Latest Trends on WordPress Website Development
WordPress is more popular than you would think. Tech Guide
How to Know If You Need a Personal Website
There’s one right under the email address on her resume. Full Story: Little Rock Soiree
MARKETING AUTOMATION
The Case for Artificial Intelligence in Content Marketing Use Cases
If you go by the marketing materials of most martech companies, AI powered tools are everywhere. Full Story: CMSWire
CRM and Marketing Automation: how to make the most out of them
In a simple Google search on the main business software for customer relationship management, two names come up repeatedly. Full Story: Doxee
ANALYTICS & BUSINESS INTELLIGENCE
How data mining helps in business intelligence
Data is the life-powering proverbial blood that empowers the corporate economy of the 21st century. Full Story: Appinventiv
Is Business Intelligence Analyst the Right Profession for You?
Are you seeking a job that allows you to combine your passion for data analysis with your ability to effectively shape and support a company? Full Story: Analytics Insight
BRANDING AND DESIGN
Employee Branding: 3 Keys To Keeping Your Best Employees
Last year, a quarter of the workforce looked for a new job. That’s 1 in 4 employees intending to quit. Full Story: Forbes
Is cult branding relevant to Gen Z?
The new generation of trendsetters and influencers, the Gen Z, are the true digital natives. Full Story: YourStory
VOICE STRATEGIES
Needy, overconfident voice assistants are wearing on their owners’ last nerves
Kate Compton can talk to her Alexa voice assistant about three things: music genres, radio station call signs and the time of day. Full Story: The Washington Post
Microsoft Acquires Voice Technology Company Nuance for $19.7 Billion USD
Microsoft has now acquired voice and speech technology company Nuance for $19.7 billion USD. Full Story: hypebeast