By Integrated Marketing Platform | March 31, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The 4 Most Common Objections Marketing Leaders Face, and How to Beat Them
Getting pushback is part of life as a marketer. But if you’ve identified an idea that you truly believe will be impactful for your business, you shouldn’t go down without a fight. Full Story: Entrepreneur
Event Marketing Is Going Through The Next Massive Shift In B2B Marketing
A few years back, B2B events had similar characteristics to the advertising industry back in the early 2000s when it was relying on broadcasting as a medium. Full Story: Forbes
Top Marketing Newsletters You Need To Subscribe To
No group of people embraces changes in technology and society quite like marketers. Full Story: Forbes
5 Digital Marketing Conferences That Should Be on Your Calendar This Year
Whether your goal is to network with industry leaders or discover new trends, these conferences should be on your radar. Full Story: Inc. Magazine
Diversified marketing strategy will drive growth in 2022
As a marketing growth strategy, Diversification entails adding services and goods, or markets to the core business. Full Story: Times
Successfully Marketing to Gen Z Students
With each new pool of students comes new needs and wants. Gen Z has been no different both before and during the pandemic. Full Story: Campus Rec Magazine
The Future of B-to-B Marketing Is Hiding in Plain Sight
Even as events return, the best in-person interactions won’t have the same scalable ROI as the targeted power of data. Full Story: Adweek
Why the B2B creator economy will revolutionize marketing
While influencer marketing has revolutionized the way that brands engage consumers, the B2B world has been slow to wake up to the possibilities of the creator economy. Full Story: The Drum
SOCIAL MEDIA
14 Strategies For Inspiring A Company’s Social Media Followers
Businesses today have the amazing opportunity to get a message out to potential customers on social media that will inspire users to engage with your brand or try your product. Full Story: Forbes
3 Ways Social Media Is Changing How We Do Business
When social media platforms first came into the market in the 2000s, they had a single purpose–to connect people in a digital social setting (and they were aptly named). Full Story: Inc. Magazine
How to clean up your social media accounts
If you haven’t updated, curated, or otherwise cleaned up your social media accounts since 2009, it’s time for a social media deep clean. Full Story: Digital Trends
Nine Ways Social Media Contributes to Business Growth
Social media must be an essential component of your company’s marketing strategy because it’s crucial for reaching out to customers. Full Story: MarketingProfs
SEARCH ENGINE
3 SEO tools to build for your clients in Google Data Studio
Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here. Full Story: Search Engine Land
How To Set Up IndexNow Using Rank Math WordPress SEO Plugin
Set up IndexNow on a WordPress site by using the Rank Math SEO Plugin in 3 easy steps. Full Story: Search Engine Journal
How to prepare for an SEO sales call
Asking these key questions and doing some organic research will massively help you when selling SEO services. Full Story: Search Engine Land
How E-A-T content and link building can drive YMYL SEO success
But, what does it mean for content to reflect expertise, authority, and trustworthiness? Full Story: Search Engine Land
MOBILE MARKETING
Top 5 Mobile App Marketing Trends to Watch for 2022
Apple’s App Tracking Transparency (ATT) policy went into effect in April 2021, spawning a slew of think pieces about the imminent demise of mobile app marketing. Full Story: Toolbox
Sensitive mobile app data found unprotected in the cloud
Experienced developers who use the cloud to create mobile apps typically try to harden their apps to protect them against different types of attack. Full Story: TechRepublic
Top mobile marketing trends for 2022 revealed in new report
According to a new report by AppsFlyer, the top predicted mobile marketing trends for 2022 will likely see a significant change in the way companies conduct business. Full Story: IT Brief
The biggest mobile marketing agency you have never heard of
Agencies that work with either startups or corporates can understand the delicacy when working with either a company too small or one too big. Full Story: Ctech
DIGITAL SIGNAGE/ SCREEN MEDIA
Top 4 things brand marketers need to know about programmatic OOH ads in 2022
While 2022 entered with its share of challenges, I believe it’s safe to say we’re all looking forward to the positivity this year will bring with the anticipation of life returning to normal – or at least our next normal. Full Story: The Drum
5 Reasons to Incorporate Social Media into your Digital Signage
Incorporate social media into your digital signage to provide proof, increase interaction, improve employee morale, increase followers, and share cost-effective content. Full Story: Digital Signage Today
EMAIL MARKETING
Ingredients of a Perfect Custom Email Template
Many email marketing websites offer pre-built templates to help email marketers run their email campaigns. But, if you want to leave a lasting impression on your readers, there is no substitute for custom professional email templates. Full Story: Daily Bayonet
7 Cold-Email Marketing Strategies That Will Heat Up Your Sales
Email marketing can be highly profitable, but your success depends on the tactics you use. Full Story: Entrepreneur
E-COMMERCE
How Retailers Can Win At Social Commerce
The coronavirus pandemic has transformed the way the world shops and communicates. Full Story: Forbes
10 steps to create a perfect ecommerce website for SMBs
When the brick-and-mortar stores got shut down with the whole world during the pandemic lockdowns, the ecommerce business exploded. Full Story: TechRadar
PUBLIC RELATIONS
The Top 7 PR Trends That Brands Should Care About Right Now
Public relations should be part of every business’s strategy, regardless of how large or small. These seven PR trends can help you maximize your strategy. Full Story: Entrepreneur
Best Financial PR Agencies & Services : Top Financial PR Firms to Help Your Business
Financial companies are often under immense public scrutiny. Full Story: Business2Community
MARKET RESEARCH
RESEARCH SECTOR SHOULD ENSURE ‘TRANSPARENCY’ OF POLITICAL LEADERS
The market research sector has an “important role” to play in holding leaders to account, ensuring “transparency” and decisions are “fact-based”, according to former Unilever CEO and climate campaigner Paul Polman. Full Story: Research Live
WEB DEVELOPMENT
Website Builder Webflow Hits $4 Billion Valuation As It Nears $100 Million Revenue
Vlad Magdalin says he’s been getting odd looks at Starbucks in recent weeks when he tells the baristas his first name. But he has no reservations about the war in Ukraine initiated by the man who shares that name—the day the invasion began, Magdalin renounced his dual Russian citizenship. Full Story: Forbes
Can you be Hacked by Visiting a Website?
Visiting websites throughout the decades has always had its risks. Full Story: Security Boulevard
MARKETING AUTOMATION
There are many tools available today to help sales organizations collect, analyze, and report on key data. This data is crucial for managing their pipeline, providing excellent sales interactions, and closing deals. Full Story: TechFunnel
The Genesis of Artificial Intelligence and Digital Twins
Artificial Intelligence (AI), Machine Learning (ML), and Digital Twins – why are we hearing so much about them and why do they suddenly seem so critical? Full Story: Express Computer
ANALYTICS & BUSINESS INTELLIGENCE
7 Helpful Hints to Apply to Your Business Intelligence Efforts
Data can be powerful if it’s accurate. Full Story: Franchise500
How Big Data Is Helping Advertisers Solve Problems
Big data is transforming the relationship between companies and customers. Full Story: Forbes
BRANDING AND DESIGN
How To Use PR To Strengthen Your Brand
Brand integrity can be built in a variety of ways, not the least of which is consistently and authentically communicating views and demonstrating expertise. Full Story: Forbes
3 Examples of How to Build a Strong Brand Community
Your brand is no longer just about you or your company. Full Story: Entrepreneur
VOICE STRATEGIES
Google Assistant Will Answer Questions With YouTube Videos on Google and Android TV
Google Assistant will play a YouTube video on Google TVs to answer questions instead of just recommending content options. Full Story: Voicebot.ai