By Integrated Marketing Platform | March 03, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Digital Marketing Steps That Small Businesses Need To Take To Thrive
Entrepreneurs and owners of a businesses of any size know that driving more traffic, sales, and leads is of the utmost importance. Full Story: Forbes
At times of war marketing is rendered superficial and ridiculous
Given what’s happening in the world right now marketing really doesn’t matter, but there are ways brands can respond without appearing tone deaf. Full Story: Marketing Week
5 Ways Marketing Leaders Can Drive More Value in 2022
As we begin 2022, we face the third year in which the pandemic is transforming our business reality. Full Story: Harvard Business Review
Four deadly marketing habits killing revenue goals
The core function of marketing within businesses is changing and evolving so rapidly against the backdrop of the pandemic and increased pressure on businesses to adapt to unusual market conditions. Full Story: Marketing Mag
Why Your B2B Strategy Needs Product Information Management
A good marketing strategy can help B2B companies grow their digital sales, but the sad truth is that B2B marketing has yet to plan effectively to achieve its potential. Ful Story: MarketingProfs
How To Apply The New Normal 2.0 To Your Business And People
If I asked you to name one of your competitors, what would be the answer? Full Story: Forbes
How to Start and Grow a Business: A Digital Guide for Young Entrepreneurs
Here are some tips that could help you, and by following these simple and effective strategies, you will be able to start or expand your startup or business at a young age. Full Story: Entrepreneur
The New Breed Of Entrepreneurs: When Business Isn’t Enough To Get Your Message Across
Sulapac is a new business that challenges the norm in more ways than one. Full Story: Forbes
SOCIAL MEDIA
7 Steps in Mapping Out an Effective Social Media Strategy
Are you just getting started with a social media campaign for your business? Need help planning and formulating your strategy for success? Full Story: Social Media Today
66% of B2B Marketers Now Seeing an ROI from Paid Social Media Marketing
As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. Full Story: KoMarketing
This policy could fix social media. Why isn’t anyone following it?
‘Know Your Customer’ has effectively governed business, such as financial services. It could also make it far harder for online trolls to run rampant without repercussions. Full Story: Fast Company
How To Manage Social Media And Virality Around Your Brand
When building a brand from the bottom up, it’s not uncommon to struggle to manage social media marketing on top of it all. Full Story: Forbes
SEARCH ENGINE
2022 SERP Feature Trends & Tips For A Better SEO Strategy
Learn the latest trends in SERP features and best practices you need to know in order to succeed in today’s markets. Full Story: Search Engine Journal
or cannabis websites, search engine optimization is absolutely vital. Full Story: Devdiscourse
Best SEO Link Building Service of 2022
As important as digital marketing is, it is challenging to keep up with in this era of social media and the internet. Full Story: Programming Insider
How to be a competitive paid search marketer in 2022
The paid search marketing landscape continues to grow by leaps and bounds. Google Ads, in particular, is leading the charge, no doubt spurred on by the societal changes of the past couple of years. Full Story: Search Engine Land
MOBILE MARKETING
This Mobile App Helps Non-Native English-Speakers Craft A Confident, Bold Voice
Behind every person’s voice lies a story of where they come from. Whether through business meetings or casual gatherings, our individual selves are brought together through a common language bridge. Full Story: Forbes
Retail’s Watershed Moment: Here’s How to Get Ahead in the New Era
Over the last decade, the retail industry has undergone seismic shifts, from the social media boom to widespread adoption of smart devices. Full Story: Total Retail
Google sets its own shakeup to mobile ad IDs, promising less ‘blunt’ approach
Google is bringing its Privacy Sandbox initiative to the Android mobile operating system amid a period of heightened scrutiny toward how consumer data is collected online, according to a company announcement. Full Story: Marketing Dive
How mobile app usage data could reveal a person’s identity
The time a person spends on different smartphone apps is enough to identify them from a larger group in more than one in three cases say researchers, who warn of the implications for security and privacy. Full Story: Help Net Security
DIGITAL SIGNAGE/ SCREEN MEDIA
5 Ways to Drive Sales and Generate Engagement through Digital Signage
Restaurants nowadays are busier than ever, trying to find resources to re-engage customers following the pandemic setbacks. Full Story: Fast Casual
How Retailers Can Leverage Digital Signage
Normalcy no longer means what it used to. For retailers, ‘normalcy’ is not the same target that it was a year ago. Full Story: Forbes
EMAIL MARKETING
12 Email Marketing Pet Peeves to Avoid in Campaigns
Email marketing campaigns can be a cost-effective way to reach a lot of people in a very short period of time. However, many companies rely on ineffective practices, like clichéd subject lines and recycled “limited-time offers.” Full Story: AllBusiness.com
7 Effective Ways to Use Video in Email Marketing
Probably, it’s hard to imagine a person who has never heard of email. Full Story: Critical Hit
E-COMMERCE
Benefits of Having an Ecommerce Store for your Online Presence
We have seen a rapid growth of the eCommerce business in the past few years. This has attracted many entrepreneurs to start online businesses. Full Story: MarTech Series
Personalized messaging strategies for e-commerce and the customer journey
In a world where consumers can shop from anywhere, at any time, the traditional purchase funnel is moot. How, then, do we move customers along to purchase, no matter where their journey starts? Full Story: Campaign US
PUBLIC RELATIONS
The Evolution Of PR As We Know It
Public relations has always been an elusive industry that many people don’t know how to categorize, and the evolution of the social media landscape only blurs the lines even more. Full Story: Forbes
Why the attack on oil and gas PR is a threat to free speech
An activist campaign has profound implications for public relations, advertising, marketing and political consulting firms for industries addressing controversial issues. Full Story: Ad Age
MARKET RESEARCH
Automated Market Research 101: Why it’s the next big thing in marketing optimization
The past two years posed a drastic movement in all aspects of society, causing a ripple effect to markets across the globe. Full Story: BusinessMirror
AI-Powered Market Research: What Are the Benefits?
Today, the story is a lot different, and people are becoming less anxious about AI. Market researchers are definitely among those who have changed their thoughts on the true potential of AI. The AI revolution in the market research sector is undoubtedly something to be optimistic about. Full Story: Analytics Insight
WEB DEVELOPMENT
Three Web Development Trends Driving a Better User Experience This Year
As a web developer, I’ve seen hundreds of trends come and go. Full Story: TechNative
Prioritizing Cybersecurity Throughout All Web Development Sprints
No one doubts the importance of cybersecurity in web development — and yet, often in the development cycle, we neglect to prioritize it across each sprint and into the final product. Full Story: Tripwire
MARKETING AUTOMATION
How Robotic Process Automation is Impacting Key Industries
Necessity is considered one of the major reasons for invention. But the IT world does not compromise in coming up with innovations that are revolutionary. Full Story: Robotics & Automation News
AI AI everywhere: Latest innovations in Artificial Intelligence
Artificial Intelligence (AI) has been venturing into several sectors, the number of sectors increasing with time and better innovation. Full Story: The Tech Panda
ANALYTICS & BUSINESS INTELLIGENCE
Top 2022 KPI Tracking Strategies
Today, KPI tracking is but one part of many that deal with business intelligence (BI). But the practice of tracking performance has been around much longer than that—around 1800 years longer. Full Story: Forbes
Microsoft-owned LinkedIn Set to Acquire Marketing Analytics Firm Oribi
The world’s largest networking platform for professionals, LinkedIn is all set to acquire an Israeli startup Oribi. Full Story: AiThority.com
BRANDING AND DESIGN
Marketing and branding in the new digital world
Online shopping has redefined our buying behaviours, although it’s harder to form lasting ties between the products and their consumers. Full Story: YourStory
Want More Powerful Branding? Go All In.
We break down the ultimately strategy for business owners who want more than mediocrity. Full Story: Entrepreneur
VOICE STRATEGIES
How To Boost Brand Awareness With Voice-First Technology
Between asking smart hubs like Alexa or Google Assistant to add items to a shopping list or inquiring about breaking news, consumers can’t get enough of the instant gratification that comes with having a virtual assistant within range. Full Story: Toolbox
New Google Assistant Feature Speeds Up Voice Assistant
Google is rolling out a new feature to boost Google Assistant’s response time by removing unused devices connected to an account. Full Story: Voicebot.ai