By Integrated Marketing Platform | March 29, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
7 Insights Into Marketing To Grow Your Agency In 2022
95% of agencies met or exceeded revenue goals for 2021 by focusing on profitable service offerings. Full Story: Search Engine Journal
Tactical marketing or strategic marketing — which is best?
Deciding on the right mix of marketing strategies is a huge undertaking for any business. Full Story: The Business Journals
4 Post-Pandemic Marketing Lessons to Embrace Today
Some adaptations to Covid-19 will prove temporary, but others will both endure and be a boon to future growth. Full Story: Entrepreneur
Five Golden Rules To Get Your Sales And Marketing Teams On The Same Page
To make your business more profitable, you need to bridge the gap between your marketing and sales teams. When both teams are in harmony, a business essentially becomes a well-oiled machine for profit generation. Full Story: Forbes
3 Marketing Principles That Can Lead To Acquisition
How these principles make certain companies hot commodities and how you can use them to make your own business more sellable. Full Story: Worth
Using Influencer Marketing To Amplify Loyalty With The Largest Demographic of Consumers
Women make up to 80% of the purchase decisions in the US and are therefore highly likely to be key decision-makers on products and services consumption. Full Story: Talking Influence
Building brands with customer-centric marketing strategies
An industry-aligned curriculum with the Wharton advantage, the program will begin with a team-based simulation of a customer-centric marketing strategy and… Full Story: Economic Times Brand Equity
Why more and more brands are putting their marketing in the hands of creators
Would you put your brand into the hands of a complete stranger? For a rapidly increasing number of Australian marketers, the answer is yes. Full Story: CMO Australia
SOCIAL MEDIA
The Benefits of Social Media Marketing
Even if you don’t have a big budget, social media marketing can help you generate relevant traffic from unexpected sources. Full Story: LA Progressive
When is the Best Time to Post on TikTok?
Small business owners are increasingly using TikTok to promote their products or services. Why shouldn’t they? Full Story: Small Business Trends
SMEs must adapt to the age of social media marketing
The social media revolution gad changed the way brands and companies communicate with consumers and SMEs have to get used to the digital age. Full Story: Moneycontrol
49 Essential Social Media Statistics for a Successful Online Strategy in 2022
In this infographic, StatusBrew shares significant social media stats that marketers should know in 2022. Full Story: Social Media Today
SEARCH ENGINE
How SEO Can Help You Grow Your Business
With the rise of e-commerce, it’s now more important than ever to appeal to online audiences to achieve sales. Full Story: OTS News
How Google Ranks Pages With Abbreviations
The person asking a question wanted to know how Google handled abbreviations such as “eg” which means ergo. Full Story: Search Engine Journal
Local SEO For Beginners: Getting Started
Do you really need local SEO for your business? Find out who benefits and why local search is an integral part of your marketing strategy. Full Story: Search Engine Journal
Increase Revenue with Mobile SEO
Every renewable energy company and idea under the sun needs to think about SEO or search engine optimization. Learn how your energy business can find more customers using this practice. Full Story: Green Prophet
MOBILE MARKETING
No more mobile marketing – is app marketing dead as everything becomes ‘digital marketing’?
In 2009, Apple started using the phrase ‘There’s an app for that’ in TV ads to show off the capabilities of mobile apps and promote the App Store. Full Story: Mobile Marketing Magazine
How To Monetize Your Mobile App
The global mobile app market was valued at more than $154 billion as of 2019, and is projected to grow to more than $407 billion by 2026. Full Story: Forbes
Mobile App Developers Leave Behind 2,100 Open Databases
A simple request to the VirusTotal scanning service reveals thousands of mobile-application databases left open to the public by developers in a three-month period. Full Story: Dark Reading
Data collection through mobile app raises safety concerns
U.S.-based mobile application Premise’s data gathering for the U.S. military and others is raising safety concerns, The Wall Street Journal reports. Full Story: iapp
DIGITAL SIGNAGE/ SCREEN MEDIA
Design Practices For Digital Signage
Designing for digital signage is similar to designing for other mediums in many ways. Full Story: Digital Signage Today
Signs of the times: How digital signage will redefine the hybrid workforce
From improving communication and fostering a culture of safety, to facilitating collaboration and driving productivity, digital signage is redefining the workplace. Full Story: IT World Canada
EMAIL MARKETING
How to Make an Anonymous Email Account to Prevent Yourself Online
In simpler terms, an anonymous email is an email that hides the identity of the sender. Full Story: Bollyinside
75% of cyberattacks start with an email, reveals report
A report has revealed that most phishing scams are sent via email, which has increased drastically in the past year. Full Story: The Express Tribune
E-COMMERCE
This E-Commerce Stock Just Can’t Stop Growing
Is that what this company is? Are they just e-commerce and is that a concern for you? Full Story: The Motley Fool
Nine Essential Security Steps To Keep Your E-Commerce Customers Safe
Online safety is critical when you’re serving e-commerce customers. If proper protocols aren’t followed, e-commerce sites can easily fall prey to cybersecurity breaches, which may expose private customer information. Full Story: Forbes
PUBLIC RELATIONS
The Top 7 PR Trends That Brands Should Care About Right Now
Public relations should be part of every business’s strategy, regardless of how large or small. These seven PR trends can help you maximize your strategy. Full Story: Entrepreneur
Founder & CEO of SlicedBrand, a global PR agency with an award winning team, … Public relations efforts will also be key for DeFi startups… Full Story: Forbes
MARKET RESEARCH
AI-Powered Market Research: What Are the Benefits?
This article explores the benefits of using AI-powered market research. Over a decade ago, mentions about artificial intelligence made everybody… Full Story: Analytics Insight
WEB DEVELOPMENT
Top Ideas To Create The Perfect Website For Your Ecommerce Business
If you need any assistance with starting an eCommerce business, reach out to some experts’ advice. They can help you with anything from web development to… Full Story: AsumeTech
Start Your Programming Journey with Java
It’s time to learn one of the world’s most popular programming languages. Full Story: Entrepreneur
MARKETING AUTOMATION
How To Scale Your Business With AI
Revolutionize your digital marketing. Full Story: Forbes
64% of Marketers Have Only Been ‘Somewhat Successful’ with Marketing Automation
While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are… Full Story: KoMarketing
ANALYTICS & BUSINESS INTELLIGENCE
Data Analytics Is A Hot, Sexy Sector For Career Growth
Data is sexy. It helps you make better decisions at work and in your personal life. Full Story: Forbes
7 Effective Ways to Improve Your Customer Experience Strategy
Customer experience is fast becoming a focal point for many companies today. In 2020, 27% of brands improved their Customer Experience Index scores. Full Story: Influencive
BRANDING AND DESIGN
Is your brand marketing truly inclusive?
Four questions you need to ask yourself and your team to truly become inclusive as a brand. Full Story: ClickZ
How to become a graphic designer at home
But how, exactly, do you become a professional graphic designer from home? Full Story: Creative Boom
VOICE STRATEGIES
Best Speech-To-Text Apps of 2022
This list is about the Best Speech-To-Text Apps. Full Story: Bollyinside