By Integrated Marketing Platform | March 02, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Top Eight Changes You Can Make To Boost Your Marketing Strategy
When it comes to creating a successful marketing strategy, you don’t always need to reinvent the wheel. Sometimes a few small changes can have a huge impact on your ROI. Full Story: Forbes
5 Ways to Build a Powerful Global Marketing Strategy
As the non-US markets pose significant revenue opportunities, e-commerce and trade regulations have led more brands to expand operations to an increasing number of countries. Full Story: Slator
How Content Marketing Helps Non-Profits Achieve 3 Important Goals
Content marketing can help non-profits and NGOs, too. Use these tips to get discovered online and help support your organizational goals. Full Story: Search Engine Journal
How To Make Multichannel Marketing Your Strategy For 2022
The world is changing—slowly, but inevitably. Full Story: Forbes
Marketing Strategies in a Technology-Driven Age
The speed of technological transformation right now is unprecedented. Full Story: Real Business
Is it time to add NFTs to your marketing strategy? Meet the brands pioneering a digital future
The future of marketing is digital. We’re in an era where we can live our ‘second life’ completely online. Full Story: Marketing Mag
The effect of marketing versus advertising
Most businesses utilize both marketing and advertising to increase sales. Full Story: Augusta Free Press
19 questions to marketing attribution and predictive analytics vendors during a demo
These platforms can provide marketers with valuable insights into how to better allocate their resources. Full Story: MarTech
SOCIAL MEDIA
The Best Social Media Platforms for Video
Video and social media go hand-in-hand. According to HubSpot’s 2021 State of Marketing Report, video is the top content marketing strategy, while social media was the top marketing channel. Full Story: JD Supra
2 Social Media Stocks Wall Street Predicts Will Rally More Than 45%
The social media industry has successfully cornered a robust consumer base over a relatively short span. Full Story: Entrepreneur
Instagram Launches Automated Captions for Feed Videos
After launching automated captions for IGTV uploads in 2020, then expanding captions to Stories last year, Instagram has now taken the next step, with the addition of auto-generated captions in Instagram feed videos. Full Story: Social Media Today
4 ways your social media is controlling you, and how to overcome them
You can take back control of your social media use, but first, you need to see how it impacts you. Full Story: Fast Company
SEARCH ENGINE
Best SEO Software: Top SEO tools for keyword research and competitor analysis
Starting your marketing or website building journey? Full Story: Business2Community
SEO 101: The Anatomy Of A Meta Description
You’ll find the meta description bundled together with the title tag in the metadata for every webpage, typically below or near the title tag in the head of the source code. Full Story: JumpFly
4 Useful Tips To Make Keyword Rank Tracking More Efficient
With the right processes and tools in place, monitoring your pages’ search performance gives you a wealth of valuable information. Full Story: Search Engine Journal
SEO dos and don’ts of website migration
Site migrations are necessary at times, but rankings and traffic can drop if you’re not careful. Full Story: Search Engine Land
MOBILE MARKETING
Here are the top mobile marketing trends for 2022
Consumer engagement and hyper-personalisation are expected to remain key factors in a changing digital world. Full Story: Gulf Business
Benefits of outsourcing your mobile app development
The fast-moving digital world where most people own a tablet, smartphone, or any other mobile device has grown immensely. Full Story: Deadline News
How To Monetize Your Mobile App
The global mobile app market was valued at more than $154 billion as of 2019, and is projected to grow to more than $407 billion by 2026. Full Story: Forbes
Are Investors Overlooking a Mobile Ad Opportunity?
Consumers are spending more time and money on mobile apps. Full Story: Morgan Stanley
DIGITAL SIGNAGE/ SCREEN MEDIA
Tips on how digital signage can improve internal communication
However, digital signage can also be used in a company or a workplace to improve internal communication. Full Story: Digital Signage Today
6 Considerations for Optimizing Your In-Store Digital Experience
Deployers spend considerable time and effort ensuring their digital signage investments take off. Full Story: Digital Signage Today
EMAIL MARKETING
The 5 Top Email Marketing Services To Boost Productivity and Reach
Email marketing has advanced quickly, becoming a popular option for people trying to expand their businesses. Full Story: Paste Magazine
2022 Email Marketing Trends: What Retailers Need to Know
Consumers no longer want a traditional brand experience; they need data-infused, highly personalized experiences. Full Story: Total Retail
E-COMMERCE
Why Empathy Is The Most Important Tech Tool In Today’s Economy
Creating productive and enjoyable consumer experiences is obviously the ultimate goal of tech teams. Full Story: Forbes
Retailing Experts Split On Amazon Split
In February, billionaire activist investor Daniel Loeb, CEO of Third Point, shared with investors his belief that the market is failing to recognize… Full Story: Forbes
PUBLIC RELATIONS
Why Entrepreneurs Should Not Be Their Own PR
Startups should definitely do PR, but doing it themselves may be a bad idea. Full Story: Entrepreneur
The Evolution Of PR As We Know It
Public relations has always been an elusive industry that many people don’t know how to categorize, and the evolution of the social media landscape only blurs the lines even more. Full Story: Forbes
MARKET RESEARCH
Automated Market Research 101: Why it’s the next big thing in marketing optimization
The past two years posed a drastic movement in all aspects of society, causing a ripple effect to markets across the globe. Full Story: BusinessMirror
What is Market Research Definition Explain?
The process begins with the conduct of direct customer research in order to determine the profitability of a new product or service proposition before moving further. Full Story: World Wide Magazine
WEB DEVELOPMENT
Five steps to turning your website into a lead-generating machine
Where previously companies relied on one-to-one, personalised consultations with sales agents to deliver sales. Full Story: Media Update
How to Build a Great Hotel Website and Improve Conversions
Your hotel website is the first interaction potential customers will have with your brand. Full Story: Hospitality Net
MARKETING AUTOMATION
The Next-Gen Tech Driving Today’s Digital Customer Experience
In a world of struggling supply chains and pandemic fatigue, providing an unparalleled digital customer experience (CX) is more important than ever. Full Story: Total Retail
What does Artificial Intelligence spell for policy-makers?
Future of work, data and privacy, ethical governance, and human values co-existing with AI may be challenges. Full Story: The Hindu Business Line
ANALYTICS & BUSINESS INTELLIGENCE
If you’ve ever asked a question of Alexa or Siri, you’re familiar with artificial intelligence (AI), whether you realize it or not. Full Story: Destination CRM
How Data Analytics Teams Can Identify ROI-Positive Projects?
Today, data is floating all around us. But there is always a time when things are confusing and overwhelming for the data analytics team when it comes to marketing analytics relates to ROI. Full Story: Analytics Insight
BRANDING AND DESIGN
7 Major Mistakes To Avoid When Looking For A Branding Agency
Finding the right digital marketing agency for your business can be a challenging and tricky task. Full Story: Programming Insider
Make Your Employer Brand Stand Out in the Talent Marketplace
Employer branding is gradually becoming more important in C-suite conversations, but it’s still a relatively new concept. Full Story: Harvard Business Review
VOICE STRATEGIES
Alexa, get me a doctor: Amazon’s voice assistant to start seeking medical help
Amazon and telemedicine provider Teladoc Health are starting a voice-activated virtual care program that lets customers get medical help without picking up… Full Story: KFOR
Consumer protection: Increased data sovereignty for voice assistant users
While voice assistants like Amazon Alexa or Google Assistant may be a useful part of everyday life, they are coming under fire from data protection and consumer advocates. Full Story: Tech Xplore