By Integrated Marketing Platform | June 08, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Solve the Competition Problem in Digital Marketing
There are possibly hundreds of digital marketing strategies for businesses to use, and most of them have significant potential to be profitable. Full Story: ReadWrite
How To Identify Winning Tactics For Any Marketing Strategy
It’s true in relationships, it’s true in business, and yes, it’s true in the marketing world as well. Full Story: Forbes
Seven Strategies For Leading Hybrid Marketing Teams
Should your marketing team be present in the office for the 9 to 5, or is it okay to let them work remotely? Full Story: Forbes
Leveraging digital tools in creating effective marketing campaigns
Keeping the audience engaged is perhaps one of the biggest challenges for marketers in the age of instant gratification. Full Story: Back End News
Five Ways Marketers Are Using AI To Elevate Their Content Marketing Strategy
In the last several years, artificial intelligence (AI) has stirred up a great deal of conversation. With 80% of organizations have already adopted some form of automation technology since the pandemic… Full Story: Forbes
Get Primed For A Level Set: Three Lessons On Audio Marketing
Like any evolving medium, audio consumption is primed for a level set. Without a doubt, audio is having a resurgence and is one of the hottest mediums, accounting for 31% of all media consumption. Full Story: Forbes
The B2B Marketing-Sales Divide: More Leads vs. Better Leads
B2B marketers say their biggest marketing concern is how to generate more leads, Full Story: MarketingProfs
Why do industrial companies struggle with digital marketing and advertising?
Unless you’ve been living under a rock for the past decade, you’re likely well aware of digital marketing. Full Story: BOE Report
SOCIAL MEDIA
How Creators Can Avoid Social Media Burnout
Burnout can happen to anyone, including creators. Full Story: Forbes
Instagram Adds New Option to Pin Posts on Your Profile
It’s been in testing for the last few months, and today, Instagram has officially launched its new option to pin posts on your profile, providing another option to control your IG profile display. Full Story: Social Media Today
The Surprising Evolution Of These Forgotten Social Media Sites
Sometimes it is hard to imagine a world without social media and to remember the world that existed before it. Full Story: SlashGear
It’s been a rough year for social media stocks. Blame TikTok
Shares of Facebook and Instagram owner Meta Platforms (FB) have plunged more than 40% so far in 2022. Full Story: CNN
SEARCH ENGINE
3 Ways Your SEO And Advertising Need To Work Together
If your company strives to become the top answer in Google’s mind to the questions being asked, your SEO and advertising need to work hand in hand. Full Story: Forbes
11 enterprise SEO challenges and solutions
Enterprise SEO is a long-term process. These tips can help make it far less challenging for you and your team. Full Story: Search Engine Land
6 New SEO Tools That Predict Google Algorithm Update Impacts
Have your clients’ websites recently lost rankings? Full Story: Search Engine Journal
12 Essential On-Page SEO Factors You Need To Know
On-page SEO is the process of tweaking a page’s content, tags, and internal links to improve search visibility. Here are 12 factors to maximize yours. Full Story: Search Engine Journal
MOBILE MARKETING
Essential Steps to Building a Mobile App
If you have a good idea for a mobile app, you may be able to create a good one that will do well in the highly lucrative mobile app marketplace. Full Story: Techiexpert.com
Got A Mobile App? Remember, You Can’t Spy On Your Customers
If you’re planning to track your customers’ movements through a mobile app, you’d better have a good reason for doing so and obtain meaningful consent from your users – or risk running afoul of privacy laws. Full Story: Mondaq
Tests Indicate Intel Mobile Arc May Not Be as Impressive as First Thought
Many are still waiting for Intel to release its Arc desktop graphics card, but in the meantime, tests are being conducted on the mobile variants… Full Story: Game Rant
Should Mobile Marketing be a Priority for Marketers in 2022?
In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise. Full Story: MarTech Series
DIGITAL SIGNAGE/ SCREEN MEDIA
How DOOH Tech is Evolving and What This Means for Advertisers
During the pandemic, many advertisers turned to programmatic DOOH (pDOOH) advertising for the first time. Full Story: ExchangeWire
How Digital Signage Enhances In-Store Experiences
Marketers may now experiment and innovate to enhance in-shop buying experiences closer to the real world. Full Story: Indian Retailer
EMAIL MARKETING
How to Stop Consumers From Hitting ‘Unsubscribe’
That’s the nature of email marketing.” He argues that “you can’t have “dead weight’ hanging around,” because it only hurts your marketing metrics. Full Story: Entrepreneur
E-COMMERCE
6 Tools That Can Help Improve Your eCommerce Business
Improving your eCommerce business is not as easy as it seems. Full Story: BBN Times
In email marketing, you will not have extra expenses on printing, posters, billboards, magazines, etc. Since it is done online via email, it is… Full Story: Programming Insider
PUBLIC RELATIONS
Advertising or public relations—what’s better for SMEs?
Marketers can save money by using PR first to build the brand and then shift to advertising but are PR guys up for the brand-building challenge? Full Story: Moneycontrol
3 Myths About PR in Asia Debunked
The Asian market in the post-Covid world may look lucrative. But to unlock its business potential through PR, it is time to clear the misconceptions. Full Story: Entrepreneur
MARKET RESEARCH
How to conduct market research in 7 steps
Market research is the process of gathering information that a company conducts on its target audience and its reference market using a series of methodologies and tools, which today are mainly digital. Full Story: Doxee
WEB DEVELOPMENT
Starting Out in Software Engineering? Don’t Bother Learning React JS.
React JS has been an important framework in developers’ toolkits for a decade now. Full Story: Built In
Microsoft launches low-code Power Pages for ‘intuitive’ web development
Microsoft has unveiled a brand-new low-code development platform called Power Pages to easily build websites and web apps without the need for developers. Full Story: IT PRO
MARKETING AUTOMATION
Five Marketing Automation Trends to Watch Through 2022
From analytics and CRM to emails and social media, automation has seeped into virtually every step of the marketing process. Full Story: MarTech Series
4 Simple Email Marketing Automation Tweaks that Increase Sales
The effectiveness of email marketing has been well documented over the years, and email automation has a lot to do with its success. Full Story: Toolbox
ANALYTICS & BUSINESS INTELLIGENCE
Advantages of Marketing Analytics for Your Company
The tools used to create, administer, and analyze marketing campaigns across all channels are referred to as marketing analytics. Full Story: Analytics Insight
A winding path to marketing and analytics
Tom Snyder, content marketing manager at Hot Dog Marketing, talks about the challenges with finding valuable, actionable information. Full Story: MarTech
BRANDING AND DESIGN
How to Prepare Your Brand for Web 3.0 Marketing
Matt Bertram is the head of strategy at EWR Digital. He sat down with Jessica Abo to discuss how to prepare your brand for Web 3.0 marketing. Full Story: Entrepreneur
Branding Is Important To Your App’s Success
Branding is what gives you the key to running your business. It happens because the brand allows you to impress potential buyers. Full Story: Salon Prive Mag
VOICE STRATEGIES
How to Set Up Google Assistant on the Samsung Galaxy Watch 4
That has finally been addressed as Google and Samsung have worked together to bring the former’s voice assistant to the wearable. Full Story: MakeUseOf