By Integrated Marketing Platform | June 23, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Real Time marketing: strategies and best examples
Awareness and how Content Marketing helps to strengthen brand awareness. Full Story: Doxee
Small Business Marketing: How To Safely Try New Strategies
When it comes to your small business, are you comfortable with taking risks? Full Story: Search Engine Journal
Pros And Cons Of Viral Marketing For Startups
Yet, achieving virality is very difficult, which makes it very hard to plan for. While it might produce amazing results, your viral marketing strategy is much… Full Story: Forbes
15 Creative Ways To Get Customers Involved In Marketing Efforts
If you are considering making your customers part of your marketing strategy, it needs to be done in a transparent and authentic way. Full Story: Forbes
Digital Marketing Mistakes Even Enterprise Businesses Make
As much as things change, there are a few pitfalls that remain ever-present threats, regardless of how big or small your business is. Full Story: Inc. Magazine
Digital Marketing Vs Traditional Marketing
In the modern-day business world, it is quite common practice to outsource marketing activity to a third party to get experienced input, which allows businesses to focus on their own specialism. Full Story: Coast Digital
What Is a Content Strategy and Why Do I Need It?
Content as a marketing tool has become so potent that it is now top of the list to drive business growth and revenue, but are businesses leveraging its potency to the fullest? Full Story: Entrepreneur
Marketing’s identity crisis – why it’s time to sharpen your data strategy for the future
Audience data is gold dust for marketers. Full Story: The Drum
SOCIAL MEDIA
9 Useful YouTube Marketing Tactics
We have listed down the best marketing tactics to increase engagement on YouTube. Full Story: Malawi Nyasa Times
A Guide To Social Media Algorithms & How They Work
Discover key insights on how the algorithms work for eight social media platforms your marketing organization may be using. Full Story: Search Engine Journal
How to Use Social Media as a Digital Coach (and Why You Should)
A robust social media strategy is a must for a digital coach for his/her audience and a great way to gain insight into their needs and problems. Full Story: Entrepreneur
7 Social Media Blunders That Are Burning Your Brand (and How to Avoid Them)
For brands, most social media mistakes are self-inflicted. Learn the most common social media faux pas and how to prevent an online crisis before it starts. Full Story: Entrepreneur
SEARCH ENGINE
How to find blog topic ideas that improve SEO
As Google becomes increasingly sophisticated at determining user search intent, it’s evident that content writing answering your customers’ questions is one of the key ways to develop a powerful SEO blog strategy. Full Story: The Drum
8 WordPress SEO Plugins to Boost Website Traffic on Site
Search Engine Optimization (SEO) is a collection of techniques aimed at enhancing the visibility and ranking of a website within the results of organic searches. Full Story: BBN Times
7 Methods To Research & Analyze Your Audience For SEO
How can you get more relevant website traffic and improve your conversions? Learn how to dive deep into your audience for better SEO results. Full Story: Search Engine Journal
SEO For Non-Profits: 7 Tips To Help Your Organization Get Found
Learn how to get the most out of your resources and continue driving your mission forward through these 7 SEO tips. Full Story: Search Engine Journal
MOBILE MARKETING
5 skills that will help you become a mobile app development specialist
Mobile app development, the creation of software applications designed to run on mobile devices, is a lucrative niche that requires a specific set of skills to excel in. Full Story: TechRadar
Spotify might finally bring one of the most requested features to its mobile app
Spotify has been taking a turn towards more “social” features lately. Full Story: Android Police
Mobile App Design: The Complete Designer’s Guide in 2022
In simple words, mobile app design refers to designing the user interface (UI) and user experience (UX) in a manner that delivers the best experience to a… Full Story: Programming Insider
Powering fintech growth with mobile app marketing
Powering fintech growth with mobile app marketing … concluded with the panelists sharing their one wish when it comes to mobile marketing: Full Story: Brand Equity
DIGITAL SIGNAGE/ SCREEN MEDIA
How To Use Digital Out-Of-Home Strategies To Mitigate Supply Chain Woes In 2022
Some companies barely got through the holidays unscathed by supply chain issues when they got hit by additional Covid-19 surges, winter storms in the U.S. and wildfires in Colorado. Full Story: Forbes
EMAIL MARKETING
5 Email Marketing Tips to Bump Up Open Rates
Doesn’t it feel great curating emails and sending them out to people who willingly want to hear from you? Full Story: Kashmir Observer
Email at Scale: How to Increase Campaigns and Manage Complexity
Growing your business goes hand in hand with scaling your email channel. But sending email at scale is no small feat, especially considering that campaigns are more complex than ever. Full Story: MarketingProfs
E-COMMERCE
3 Things To Keep In Mind Before Launching Your E-Commerce Business
Today, it is easier than ever to launch your own e-commerce business. Full Story: Forbes
The future of e-commerce: Marketplaces take over the world
“Marketplaces are like a mall that has management, businesses and customers. Full Story: CTech
PUBLIC RELATIONS
What A Journalist Wants: A Publisher’s-Eye View Of What Makes Great PR
The following statements are all too common in our editorial meetings. Full Story: Forbes
Public Relations Vs. Publicity: What’s the Difference?
In this article, we will define each term and discuss their differences in terms of scope, objective and nature. We’ll also give reasons why you might need a public relations agency to help your company reach its goals. Full Story: Digital Journal
MARKET RESEARCH
Want to make market research better? Stop listening to your participants
“The problem with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say.” Full Story: The Drum
WEB DEVELOPMENT
The best new CSS features for 2022
From little-known scroll-snap properties to astonishing new color palettes, here are seven Cascading Style Sheets updates you won’t want to miss. Full Story: InfoWorld
How to use blockchain technology in web development
The world of web development happens to have ceaseless wonders in it. The arena is now reverberating with a fresh buzzword and it is blockchain technology. With an appropriate implementation of blockchain technology you can help a web page track effective databases with more panache and flamboyance. Full Story: Techiexpert.com
MARKETING AUTOMATION
AI Won’t Replace Marketers—It Will Make Them More Valuable
We live in a world of torrential data flows that outstrip our limited human ability to comprehend and act on this information. Full Story: Forbes
Why data-driven marketing needs artificial intelligence and machine learning
Today’s marketers face major challenges as the regulatory and technical environment in which they operate continues to shift, while the days of the third-party cookie are severely numbered. Full Story: The Drum
ANALYTICS & BUSINESS INTELLIGENCE
THE RIGHT BUSINESS INTELLIGENCE STRATEGY LEADS TO LUCRATIVE RESULTS
Are you looking for the best way to build your business intelligence strategies? We explain techniques, roadmap, and examples of BI strategies in this article. Full Story: Dataconomy
Marketing analytics to drive Business Growth
In the digital marketing world, there’s an inundation of data. Marketers need to comprehend which data is significant and which they should scrap and discard. Full Story: MarTech Cube
BRANDING AND DESIGN
Brand Identity: Discovering Who You Are Is The Point
Your brand is an ecosystem. Everything—from your foundation and products to your partnerships, social media, marketing and customer service—plays its individual role. Full Story: Forbes
How to Build a Brand from Scratch
Creating a brand from scratch is no easy task. You have to create a great product, outsmart your competitors, market to your audience, and sell… Full Story: The Mercury News
VOICE STRATEGIES
Amazon demonstrates Alexa mimicking the voice of a deceased relative
Amazon is devising a way for users to speak to their family members through its Alexa voice assistant, even after they’ve died. Full Story: CNBC