By Integrated Marketing Platform   | June 23, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Real Time marketing: strategies and best examples

Awareness and how Content Marketing helps to strengthen brand awareness. Full Story: Doxee

Small Business Marketing: How To Safely Try New Strategies

When it comes to your small business, are you comfortable with taking risks? Full Story: Search Engine Journal

Pros And Cons Of Viral Marketing For Startups

Yet, achieving virality is very difficult, which makes it very hard to plan for. While it might produce amazing results, your viral marketing strategy is much… Full Story: Forbes

15 Creative Ways To Get Customers Involved In Marketing Efforts

If you are considering making your customers part of your marketing strategy, it needs to be done in a transparent and authentic way. Full Story: Forbes

Digital Marketing Mistakes Even Enterprise Businesses Make

As much as things change, there are a few pitfalls that remain ever-present threats, regardless of how big or small your business is. Full Story: Inc. Magazine

Digital Marketing Vs Traditional Marketing

In the modern-day business world, it is quite common practice to outsource marketing activity to a third party to get experienced input, which allows businesses to focus on their own specialism. Full Story: Coast Digital

What Is a Content Strategy and Why Do I Need It?

Content as a marketing tool has become so potent that it is now top of the list to drive business growth and revenue, but are businesses leveraging its potency to the fullest? Full Story: Entrepreneur

Marketing’s identity crisis – why it’s time to sharpen your data strategy for the future

Audience data is gold dust for marketers. Full Story: The Drum

SOCIAL MEDIA

9 Useful YouTube Marketing Tactics

We have listed down the best marketing tactics to increase engagement on YouTube. Full Story: Malawi Nyasa Times

A Guide To Social Media Algorithms & How They Work

Discover key insights on how the algorithms work for eight social media platforms your marketing organization may be using. Full Story: Search Engine Journal

How to Use Social Media as a Digital Coach (and Why You Should)

A robust social media strategy is a must for a digital coach for his/her audience and a great way to gain insight into their needs and problems. Full Story: Entrepreneur

7 Social Media Blunders That Are Burning Your Brand (and How to Avoid Them)

For brands, most social media mistakes are self-inflicted. Learn the most common social media faux pas and how to prevent an online crisis before it starts. Full Story: Entrepreneur

SEARCH ENGINE

How to find blog topic ideas that improve SEO

As Google becomes increasingly sophisticated at determining user search intent, it’s evident that content writing answering your customers’ questions is one of the key ways to develop a powerful SEO blog strategy. Full Story: The Drum

8 WordPress SEO Plugins to Boost Website Traffic on Site

Search Engine Optimization (SEO) is a collection of techniques aimed at enhancing the visibility and ranking of a website within the results of organic searches. Full Story: BBN Times

7 Methods To Research & Analyze Your Audience For SEO

How can you get more relevant website traffic and improve your conversions? Learn how to dive deep into your audience for better SEO results. Full Story: Search Engine Journal

SEO For Non-Profits: 7 Tips To Help Your Organization Get Found

Learn how to get the most out of your resources and continue driving your mission forward through these 7 SEO tips. Full Story: Search Engine Journal

MOBILE MARKETING

5 skills that will help you become a mobile app development specialist

Mobile app development, the creation of software applications designed to run on mobile devices, is a lucrative niche that requires a specific set of skills to excel in. Full Story: TechRadar

Spotify might finally bring one of the most requested features to its mobile app

Spotify has been taking a turn towards more “social” features lately. Full Story: Android Police

Mobile App Design: The Complete Designer’s Guide in 2022

In simple words, mobile app design refers to designing the user interface (UI) and user experience (UX) in a manner that delivers the best experience to a… Full Story: Programming Insider

Powering fintech growth with mobile app marketing

Powering fintech growth with mobile app marketing … concluded with the panelists sharing their one wish when it comes to mobile marketing: Full Story: Brand Equity

DIGITAL SIGNAGE/ SCREEN MEDIA

How To Use Digital Out-Of-Home Strategies To Mitigate Supply Chain Woes In 2022

Some companies barely got through the holidays unscathed by supply chain issues when they got hit by additional Covid-19 surges, winter storms in the U.S. and wildfires in Colorado. Full Story: Forbes

EMAIL MARKETING

5 Email Marketing Tips to Bump Up Open Rates

Doesn’t it feel great curating emails and sending them out to people who willingly want to hear from you? Full Story: Kashmir Observer

Email at Scale: How to Increase Campaigns and Manage Complexity

Growing your business goes hand in hand with scaling your email channel. But sending email at scale is no small feat, especially considering that campaigns are more complex than ever. Full Story: MarketingProfs

 

E-COMMERCE

3 Things To Keep In Mind Before Launching Your E-Commerce Business

Today, it is easier than ever to launch your own e-commerce business. Full Story: Forbes

The future of e-commerce: Marketplaces take over the world

“Marketplaces are like a mall that has management, businesses and customers. Full Story: CTech

PUBLIC RELATIONS

What A Journalist Wants: A Publisher’s-Eye View Of What Makes Great PR

The following statements are all too common in our editorial meetings. Full Story: Forbes

Public Relations Vs. Publicity: What’s the Difference?

In this article, we will define each term and discuss their differences in terms of scope, objective and nature. We’ll also give reasons why you might need a public relations agency to help your company reach its goals. Full Story: Digital Journal

MARKET RESEARCH

Want to make market research better? Stop listening to your participants

“The problem with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say.” Full Story: The Drum

WEB DEVELOPMENT

The best new CSS features for 2022

From little-known scroll-snap properties to astonishing new color palettes, here are seven Cascading Style Sheets updates you won’t want to miss. Full Story: InfoWorld

How to use blockchain technology in web development

The world of web development happens to have ceaseless wonders in it. The arena is now reverberating with a fresh buzzword and it is blockchain technology. With an appropriate implementation of blockchain technology you can help a web page track effective databases with more panache and flamboyance. Full Story: Techiexpert.com

 

MARKETING AUTOMATION

AI Won’t Replace Marketers—It Will Make Them More Valuable

We live in a world of torrential data flows that outstrip our limited human ability to comprehend and act on this information. Full Story: Forbes

Why data-driven marketing needs artificial intelligence and machine learning

Today’s marketers face major challenges as the regulatory and technical environment in which they operate continues to shift, while the days of the third-party cookie are severely numbered. Full Story: The Drum

ANALYTICS & BUSINESS INTELLIGENCE

THE RIGHT BUSINESS INTELLIGENCE STRATEGY LEADS TO LUCRATIVE RESULTS

Are you looking for the best way to build your business intelligence strategies? We explain techniques, roadmap, and examples of BI strategies in this article. Full Story: Dataconomy

Marketing analytics to drive Business Growth

In the digital marketing world, there’s an inundation of data. Marketers need to comprehend which data is significant and which they should scrap and discard. Full Story: MarTech Cube

BRANDING AND DESIGN

Brand Identity: Discovering Who You Are Is The Point

Your brand is an ecosystem. Everything—from your foundation and products to your partnerships, social media, marketing and customer service—plays its individual role. Full Story: Forbes

How to Build a Brand from Scratch

Creating a brand from scratch is no easy task. You have to create a great product, outsmart your competitors, market to your audience, and sell… Full Story: The Mercury News

VOICE STRATEGIES

Amazon demonstrates Alexa mimicking the voice of a deceased relative

Amazon is devising a way for users to speak to their family members through its Alexa voice assistant, even after they’ve died. Full Story: CNBC

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