By Integrated Marketing Platform | June 17, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Ways to Leverage Magnetic Marketing
Far too many experts gifted with true genius end up dimming their light to appease the mainstream. This mystifies me. Full Story: Forbes
Paid Versus Organic Marketing and How to Decide on a Budget
What factors influence the choice between organic and paid marketing? Is it budget, conversions or impact? Full Story: Entrepreneur
The Importance of Aligning Marketing With Customer Decision-Making (the 4 Cs)
The four Ps are a tried and tested method in order to gain a competitive advantage, but modern times have proven that people are becoming much more aware and conscious about their consumption. Full Story: Entrepreneur
How to Identify and Combat Employee Burnout in Your Marketing Team
Burnout in the workplace, especially among marketing workers, is a pandemic side effect in need of a cure. Full Story: AllBusiness.com
Marketing Orgs are Morphing: Why Fractional Marketing is the Future
Remember the days when you could send your recruiting team on a mission to find you three or four well-rounded, hard-working, creative marketers that could deliver on the entire marketing toolkit? Full Story: MarTech Series
11 Retail Content Marketing Trends To Inspire Your Next Campaign
Are you planning retail content marketing for your next campaign? Take a look at these 11 trends for your brand. Full Story: Search Engine Journal
Are You Sacrificing Customer Experience for Marketing Leads?
There is so much pressure on marketing teams to deliver metrics related to lead acquisition and ROI that the customer experience is becoming an afterthought. Full Story: CMSWire
Getting started with the Agile Marketing Navigator: Creating a blueprint
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders. Full Story: MarTech
SOCIAL MEDIA
How To Fix The Problems With Social Media Advertising
People increasingly report problems with advertising on the big digital platforms. Is it the advertising, platforms or both in combination that’s the main cause of these problems? Full Story: Forbes
Meta Adds More Reels Creation Options in Instagram and Facebook
As it continues to lean into the short-form video trend, Meta is adding new ways for users to remix content into Reels on Instagram, while it’s also added the capacity to create Reels from your existing videos within Creator Studio. Full Story: Social Media Today
How to Use Social Media to Grow Your Business
Social media can be a powerful tool to help grow your business. Full Story: Legal Reader
4 Ways Social Media Marketing Drives Digital Connections In 2022
It’s hard to imagine what the past two years would have been like without social media. As Pew research shows, nearly one-third of adults admit to being online nearly all the time. Full Story: Forbes
SEARCH ENGINE
Tips For Choosing The Right SEO Keywords
As business owners, we often feel we have a solid idea of our client base and what clients are the most profitable for us to acquire. Full Story: Forbes
Scale Up Your SEO Practices in B2B SaaS Companies
Learn how to build exceptional organic growth strategies with these innovation-driven approaches. Full Story: Entrepreneur
Have you tried to increase your search engine rankings by investing all of your time, money, and effort into methods like keyword research and backlinks? Full Story: HTML Goodies
How Keyword Clustering Powers SEO
Keyword research has changed a lot in the past few years. Full Story: Practical Ecommerce
MOBILE MARKETING
Top 10 Mobile App Development Companies You May Find Beneficial
With over a decade of experience in developing mobile apps, the company gained expertise in producing efficient apps with efficient coding standards that will help you succeed. Full Story: Hindustan Times
4 tips for managing budget spend for marketing
Marketing is something that every business has to now invest in. Full Story: Mobile Marketing Magazine
How to Use the FreshBooks Mobile App in Your Small Business
The FreshBooks mobile app takes invoicing and expense tracking on the road. Business owners can keep their books updated while away from the office. Full Story: The Motley Fool
IAA rolls out transport function via mobile app
The company recapped in a news release that IAA Transport’s desktop solution was introduced on its website in September in an effort to streamline the vehicle transport process fully with a global branch-to-doorstep delivery solution. Full Story: Auto Remarketing
DIGITAL SIGNAGE/ SCREEN MEDIA
4 Tips to Send the Right Message With Digital Signage Advertising
Have you ever been frustrated with an outdated menu? Full Story: Software Advice
Survey: OOH ads beat counterparts in consumer action
The findings show that despite making up only 4.1 percent of total ad spend in 2021, Full Story: Digital Signage Today
EMAIL MARKETING
How To Get Started With Targeted Email Marketing For Your Small Business
Email marketing is not a secret superpower reserved for huge enterprises.. Full Story: Forbes
7 Benefits of Email Marketing to help your Business
Email marketing is an essential tool to create a targeted and personalized campaign. 98% of advertisers think personalization progresses client connections. Full Story: Tech Times
E-COMMERCE
Tips for Preventing Shopping Cart Abandonment
Two key strategies to combat rising prices and optimize the customer checkout experience. Full Story: Total Retail
7 Reliable E-Commerce Strategies for Your Small Business
Using the right e-commerce strategies for your small business can take your company to the next level. Full Story: The Motley Fool
PUBLIC RELATIONS
Digital PR Strategies for 2022
Learn the value of developing a digital PR strategy and the best practices that will help you achieve a good ROI and boost your SEO visibility. Full Story: The Motley Fool
How to make sure your QR code doesn’t become a PR nightmare
How to make sure your QR code doesn’t become a PR nightmare … Full Story: Protocol
MARKET RESEARCH
Digital PR Strategies for 2022
Learn the value of developing a digital PR strategy and the best practices that will help you achieve a good ROI and boost your SEO visibility. Full Story: The Motley Fool
How to make sure your QR code doesn’t become a PR nightmare
How to make sure your QR code doesn’t become a PR nightmare … Full Story: Protocol
WEB DEVELOPMENT
When looking at both web design and web development we must look at what they each entail. This will then determine their differences and even their similarities. Full Story: The Irrigator
Past, Present, Future: How User-Generated Content Will Ignite the Metaverse
Microsoft FrontPage and Macromedia’s Dreamweaver were introduced to democratize website creation but required some web development and coding skills. Full Story: ATD
MARKETING AUTOMATION
The Best Marketing Automation Software Options for Small Businesses
Unlock newfound capabilities and boost your growth with a marketing automation platform. Full Story: The Motley Fool
Email Marketing vs. Marketing Automation: What’s the Difference?
The business world is full of jargon, and we’re here to help you understand what people are talking about. Full Story: The Motley Fool
ANALYTICS & BUSINESS INTELLIGENCE
4 Benefits the New Google Analytics 4 Brings to Your Marketing Strategy
You’ve probably heard that Google Analytics for digital marketing professionals is undergoing a major change. Full Story: Total Retail
5 Essential Social Media Analytics Tools for 2022
Here, we help you choose from a select list of the five best options. Full Story: The Motley Fool
BRANDING AND DESIGN
Why Branding Your Business Is Important In 2022
Jeff Bezos famously once said, “A brand for a company is like a reputation for a person. Full Story: Forbes
Your Most Burning Questions About Personal Branding, Answered
Personal branding is key to building reputation, landing promotions and higher paying jobs. Full Story: Entrepreneur
VOICE STRATEGIES
Forget Siri and Add Alexa on Your iPhone Home Screen Instead
Adding the Alexa widget to your iOS home screen puts Amazon’s voice assistant just a short tap away. Here’s how to set it up in a few easy steps. Full Story: CNET