By Integrated Marketing Platform   | July 07, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How to Integrate Your Product Into Your Performance Marketing

Learn ways to boost your SaaS conversion and activation rates with product-led marketing, and see real-life examples from top SaaS companies. Full Story: Search Engine Journal

Trending Inbound Marketing Strategies for 2021

How to attract new customers using social media, video content, and search engine opimization. Full Story: Builder Magazine

The 4 biggest changes in marketing through a measurement lens

Over the past decade alone, we have seen massive shifts in the marketing landscape, and those trends have only accelerated in the past 18 months. Full Story: The Drum

Is One-to-One Marketing the Only True ABM?

When it comes to what is, and isn’t, Account-Based Marketing (ABM), there are as many opinions out there as there are ABM experts. Full Story: Business 2 Community

Digital marketing for SMEs: how to thrive in 2021

Digital marketing is now a fundamental part of any business’s growth and potential. Get it right and you’re well on your way, but getting it wrong results in wasted budget, time, resources and of course, the opportunity. Full Story: NZ Business Magazine

4 Key Ingredients of Efficient Digital Platform Marketing Strategies

For any business to thrive in today’s market, it must have a strong online or digital presence. Full Story: Newswire.net

Business as usual approach sabotages marketing functions

The quest for customer engagement has left marketers with mountains of data, bloated martech stacks and distraught customers. Full Story: Economic Times Brand Equity

5 Ways Digital Marketing Helps Businesses Grow Exponentially

Ways to Grow Your Business is a term that is used by a lot of companies these days. Full Story: Influencive

SOCIAL MEDIA

Should your business be on every social media platform?

Quality over quantity. It’s a phrase that’s said so often that it sometimes loses its meaning. Full Story: The Business Journals

How to Succeed with Video on Each Social Network [Infographic]

Are you looking for ways to improve your social media marketing strategy? Want to know how to incorporate video on each social network? Full Story: Social Media Today

9 Social Media Platforms That Pay You to Create Content

For many creatives, earning money from their hobbies is now more realistic than ever. But which platforms will pay for content? Full Story: MakeUseOf

YouTube Tests New Channel Guidelines To Provide More Comment Management Options

YouTube continues to experiment with more ways to help reduce abusive comments, and lessen the pressure on creators, with a new test of Channel Guidelines, which will enable Channel managers to set rules around the types of comments people can post beneath their clips. Full Story: Social Media Today

SEARCH ENGINE

SEO Salary Report 2021: How Much SEO Pros Get Paid

How much do SEO professionals make? See average SEO salaries by job title and years of experience in survey findings from 2,300+ respondents. Full Story: Search Engine Journal

HOW TO CREATE QUALITY SEO CONTENT: 7 SIMPLE STEPS TO GET STARTED

Unique SEO content is the heart & soul of every blogging business. Full Story: Influencive

6 Google Sheets Functions Every SEO Should Know

In this episode, we are going to be looking at six powerful functions within Google Sheets that every SEO needs to know. Full Story: Business 2 Community

6 Ways to Use Video Editing Software to Grow Your Brand Online

Video is one of the most engaging ways for brands to connect with consumers. Full Story: Search Engine Journal

MOBILE MARKETING

4 Mobile Marketing Tactics to Use in 2021

Mobile marketing is the practice of reaching consumers through their smartphones and other mobile devices to promote your business, and with one-third of the world’s population using smartphones, it’s safe to say that mobile marketing is a hot commodity. Full Story: Digital Information World

App Store Optimization: How To Market Your Mobile App In 2021

The year 2020 was eventful for mobile app developers and publishers. Full Story: Forbes

Different Types of Mobile Marketing Strategies

Since numerous social media platforms, websites, and mobile apps offer their own unique and personalized mobile ad alternatives, mobile marketing ad formats … Full Story: MarTech Outlook

How to Get More People to Use Your Mobile App

Do you want to get more people to use your mobile app? If so, you’re not alone. The app market has grown dramatically over the past decade. Full Story: Business 2 Community

DIGITAL SIGNAGE/ SCREEN MEDIA

What the rise of digital signage means for your business

It’s hard to believe that it’s been a year-and-a-half after the news first broke of the pandemic, confining consumers to their homes and increasing their online shopping habits. Full Story: Bizcommunity

Programmatic Digital Out of Home has arrived

Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. Full Story: Bizcommunity

EMAIL MARKETING

IP Warming: How to Get a Big Bang From Email Marketing Campaigns

Your email marketing must come with a big bang; it must click, it must resound, and most importantly, it must get to your subscribers. Full Story: Business 2 Community

Is This Amazon Email Fake? How To Spot The Scams

Every day, I get several emails pretending to be Amazon order confirmations. Full Story: Forbes

E-COMMERCE

Five Best Practices For E-Commerce Marketing

E-commerce is always evolving, but over the last year, we’ve seen it change and adapt at an astonishing rate. Full Story: Forbes

17 ecommerce marketing tips to follow in 2021

Running an online store is a lucrative business idea, but it doesn’t come without its challenges. Full Story: TechRadar

PUBLIC RELATIONS

Pandemic Lessons for B2B Marketing Leaders: PR Still Matters, Especially for Sales

PR has a mixed reputation, particularly in B2B marketing. Marketing departments tend to see PR as a standard part of the marketing mix. Full Story: CMSWire

What makes PR successful?

It’s that simple. One factor, above all others, is key to making PR successful — and this is partnership. Full Story: Media Update

MARKET RESEARCH

Top Reasons Market Research is Crucial for Mobile App Development

Using a mobile app and getting all small to significant needs met is a piece of cake, but have you ever wondered how much work and time was spent in creating that app? Full Story: Programming Insider

WEB DEVELOPMENT

Pros and Cons of PHP Outsourcing

PHP is currently one of the most frequently used programming languages in web development. As it’s been a long time since PHP has been first used, hence plenty of web developers all over the world have mastered it. Full Story: Programming Insider

Information and Digital Technology: Web Development

Multimedia specialists and web developers create computer animation, audio, video and graphic image files for multimedia presentations, games, motion pictures, information kiosks and the web. Full Story: Policy library

MARKETING AUTOMATION

The Top Marketing Trends: AI and Automation Drive Digital Interactions

At the start of the COVID-19 pandemic, many businesses had to shut down operations entirely. Full Story: Destination CRM

5 Reasons You Can’t Ignore Artificial Intelligence for Your Startup Business

Artificial intelligence can help startup companies reach customers at the right time. Full Story: The Good Men Project

ANALYTICS & BUSINESS INTELLIGENCE

The growth mandate: How marketers are facing up to the pressures of marketing-led growth

Today’s digital-first customer wants personalised offers from companies who understand their needs. Full Story: Mumbrella

6 reasons why it’s important for marketing to understand finance

While we are not saying that you should rush to give a virtual hug to your nearest finance person, it is important to understand finance. Full Story: B2B Marketing

BRANDING AND DESIGN

The Ultimate Branding Guide

Having set guidelines for the design of marketing materials means that your business can easily and quickly communicate its expectations for branding and style. Full Story: Real Business

The Six Pitfalls of Bad Branding

randing doesn’t just happen. It’s like every other business asset you’ve created. It takes time, effort and thoughtful action. Full Story: TSNN

VOICE STRATEGIES

Take a note, Alexa – Voice technology comes into its own for enterprises

Voice technology has been one of those verticals where the transformative potential for organizations has so far outweighed the tangible real-world impact. Full Story: TechHQ

Judge Advances Privacy Lawsuit Against Google Voice Assistant

A federal judge said Google must face much of a lawsuit accusing the company of illegally recording and disseminating private conversations of people who accidentally trigger its voice-activated Voice Assistant on their smartphones. Full Story: Insurance Journal

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