By Integrated Marketing Platform | July 06, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing Frameworks To Help You Get More Patients
Experienced marketers have a few mental models and strategic frameworks that provide the foundation for how they view and execute marketing campaigns. Full Story: Forbes
Early-Stage Marketing: A Five-Point Leadership Framework
It is estimated that over a million tech startups are formed every year globally. Full Story: Forbes
How to Plan an Affiliate Marketing Strategy for Content Creators
You’re creating great content, and starting an affiliate program can help boost sales and generate leads for your business. Here’s how. Full Story: Search Engine Journal
Leveraging the Rise of Digital Marketing to Drive Post-Pandemic In-Store Traffic
The pandemic fast-tracked the growth of e-commerce on an exponential level. Full Story: Total Retail
Marketers need to lead with insight to help drive growth
Businesses seeking to deliver compelling digital experiences for customers must look beyond recruiting tactical capabilities and focus on building insight-led marketing strategies for success. Full Story: Management Today
Can Data Clean Rooms Be The Answer For Privacy-Safe Marketing?
When Apple introduced iOS 14.5 in April, it began requiring mobile apps to ask users for permission to gather tracking data. Full Story: Forbes
How does marketing operations make B2B organisations more efficient?
Marketing operations, or MOPS, is all about planning, process and measurement. Full Story: Econsultancy
How influencer marketing is redefining digital advertising landscape
Influencer marketing is a valuable channel to create ongoing conversations about brands on social media platforms by recognising the power of social media presence. Full Story: YourStory
SOCIAL MEDIA
Social Media Is Broken: MIT Report Suggests Solutions to Fix It
Experts said independent oversight is a necessity when it comes to addressing some of the issues concerning social media. Full Story: Gadgets 360
Why social media is more than a game of likes for photography
I think you’d struggle to find a creative who doesn’t occasionally have a love/hate relationship with social media, and I’m no exception. Full Story: Digital Camera World
How social media is swapping reach and breadth for ‘niches and depth’
“We’re moving away from social media as reach and breadth and instead moving towards using it for niches and depth,” she writes. Full Story: Music Ally
Are Social Media Platforms Legally Responsible for What Their Users Post?
The prevalence of social media these days has resulted in it having a huge influence on the global conversation, and many would say that the bulk of its impact has been more or less negative. Full Story: Digital Information World
SEARCH ENGINE
10 Ways SEO Is the Secret to Brand-Building
Search visibility plays a significant role in building an online brand. Here are 10 ways to use SEO to build your brand this year. Full Story: Entrepreneur
Website Speed Optimization vs. SEO: What’s The Difference and How to Optimize for Both
People tend to look at site speed optimization and SEO as separate categories. However, they’re both part of the same equation. Full Story: MarTech Series
Google on how it ranks search results and prevents obvious spam
Don’t focus on one or two specific signals, make your site overall better says Google. Full Story: Search Engine Land
How to Streamline Your Lead Generation Campaigns With Strategic Collaboration
In business, as in life, two voices are more powerful than one. Strategic collaboration can drive your marketing and turbo-charge your lead generation. Full Story: Business 2 Community
MOBILE MARKETING
How to Get More People to Use Your Mobile App
Do you want to get more people to use your mobile app? If so, you’re not alone. Full Story: Business 2 Community
Pinterest bans weight loss ads
Pinterest has today announced an updated weight loss ad policy that prohibits all ads with weight loss language and imagery. Full Story: Mobile Marketing Magazine
Watch: Next-gen mobile marketing: How can grocery target consumers on the move?
Be they browsing high streets, on their commute or running errands in the car, there are all sorts of opportunities for food and drink companies to target consumers on the move. Full Story: The Grocer
15 Tips For Ensuring Your Mobile App Stays Fresh And Relevant
As consumer use of smartphones and tablets has continued to grow in recent years, many businesses have developed and launched mobile apps. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Outdoor revenues rise as DOOH takes on more spend
The Australian Out-of-Home (OOH) industry has seen an increase of 125% in net media revenue for the second quarter of 2021, compared to the same time last year, according to a new report from the Outdoor Media Association (OMA). Full Story: Mumbrella
Forecast: Digital Out of Home ad market rapid growth
Research from Alfi reveals 95 per cent of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51 per cent anticipating dramatic expansion. Full Story: Advanced Television
EMAIL MARKETING
Top tips: 5 insights into email marketing from 2020
How can email marketers extract trends from a year like 2020? Full Story: Netimperative
6 Essential Tools Every Serious Start-Ups Needs in 2021
If you want a go-to tool for email marketing or newsletters, there’s no alternative to MailChimp. It makes your marketing strategy stronger. Full Story: IRN Post
E-COMMERCE
Policy Pages, Done Well, Enhance a Brand
Shoppers search an online store’s policy pages for details on shipping, returns, and more. Rarely are these vital pages engaging. But they should be. Full Story: Practical Ecommerce
How the Personalized Feed Is Changing Ecommerce
While driving growth for brands is more critical than ever, how people discover brands is rapidly evolving. Full Story: Adweek
PUBLIC RELATIONS
Five Benefits Of Using PR And How It Can Assist Your Business
Every company, no matter the size, depends upon its reputation for success. Public relations, also known as PR, is a key management tool for businesses to help achieve its goals and improve its image. Full Story: Forbes
How Covid-19 has affected the way PR professionals engage with media
Media relations by definition involves working with the media to inform the general public about an organisation’s activities including its mission and vision in a positive, consistent and credible manner. Full Story: Bizcommunity
MARKET RESEARCH
How to do market research: an affordable guide for small businesses
Wondering how to get into the mind of your customers and tap into what they need – or better yet, solve a problem they didn’t know they had? Full Story: Simply Business
WEB DEVELOPMENT
How to Set Up a Raspberry Pi Web Server [Guide]
Raspberry Pi is not only a small board computer but a tinker card that can do almost anything and everything. Full Story: Beebom
Just How Secure Is Open-Source Software?
Here are the pros and cons of using open-source software, compared to closed-source: so how safe is open-source? Full Story: MakeUseOf
MARKETING AUTOMATION
Smart And Sustainable Print Marketing: PFL
If you’re anything like me, you’re annoyed by the amount of daily physical mail, as much of it feels wasteful of time and resources. Full Story: Forbes
Artificial Intelligence as a Game-Changer in 21st Century
Being the most common and vibrant technical term in the 21st century, Artificial Intelligence has started reigning the world stage with its smart functionalities. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
Five Trends Shaping Governance, Risk And Compliance
As a result of the pandemic, businesses have been forced to rethink their operational resilience — especially when you consider 2020 was a record year for data breaches, despite seeing an increase in cybersecurity spending, according to a report by Canalys. Full Story: Forbes
Data-driven marketing: the rise of the customer data platform
Everything seems to justify the current explosion of the Customer Data Platform (CDP) market. Full Story: The Drum
BRANDING AND DESIGN
Top 10 Timeless Branding Terms
What branding terms inspire your employees, customers, and fans? Do your employees know and understand your brand promise? Do you customers and fans embrace your brand personality? Who are your brand ambassadors? Full Story: Business 2 Community
5 Ways To Define Your Brand Undertone
When I work with a company founder to define their personal brand—we talk a lot about the undertone of their brand. Full Story: Forbes
VOICE STRATEGIES
Google must face Voice Assistant privacy lawsuit -U.S. judge
A federal judge said Google must face much of a lawsuit accusing the company of illegally recording and disseminating private conversations of people who accidentally trigger its voice-activated Voice Assistant on their smartphones. Full Story: Reuters
41% of Users Making Purchases Through Voice Tech
International research reveals marketing potential of voice tech, as users move from awareness to purchase. Full Story: TechRound
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