By Integrated Marketing Platform | July 25, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How B2B Companies Can Leverage Instagram For Marketing
While Instagram is immensely popular, much of what the platform’s users post focuses on vacations, fitness, celebrities, entertainment, food, pets and other lifestyle content. Full Story: Forbes
14 Tips To Avoid Harmful Influencer Marketing Techniques For Your Brand
A company’s brand is vital to its success. One way many companies attempt to protect and enhance their brand is by using marketing techniques that will keep the average consumer returning. Full Story: Forbes
8 Content Marketing Metrics You Should Actually Care About
Are you focused on the right elements in your content strategy? Full Story: Social Media Today
What Challenges Do Entrepreneurs Face In Digital Marketing?
Digital marketing is becoming popular with every passing day as its results are better than traditional advertising and it is cost-effective. Full Story: The Yucatan Times
Online marketing must-haves: A checklist
With so many businesses to compete with and so much choice now available for consumers, online marketing has never been more tricky to master. Full Story: Startup Info
Why ethical marketing is the way of the future
Everywhere you look, there’s a focus on sustainability and ethical practices. Businesses are using more environmentally friendly packaging, or printing less to save paper – but is their marketing ethical? Full Story: NZ Business Magazine
5 Reasons to start a Video Marketing Strategy
Video marketing has gain its importance due to the impact that a good video has on customers. Full Story: Digital Journal
4 Ways To Crush Your Growth Marketing Goals
Whether you’ve been implementing growth marketing for a while or are new to the practice, you want to succeed. Full Story: Forbes
SOCIAL MEDIA
The Different Stages Of Social Media Marketing
Social media marketing has emerged as a must-have marketing strategy for all businesses. The online space is such a critical space that it is hard to ignore it. Full Story: The Yucatan Times
9 Best Practices for Creating Handles and Usernames
Are you just starting out in the world of social media for business? Looking to create the perfect handles and usernames for your social media accounts? Full Story: Social Media Today
How To Set Up Your Social Media For Your Startup?
Social media is vital, and so is an effective social media strategy. … and navigate your way around the complex algorithms of social media marketing. Full Story: TechGraph
How To Actually Take a Social Media Break
There’s nothing wrong with a little social media, but when seconds-long TikToks turn into hour-long binges, Instagram Stories into mental scoreboards of… Full Story: VICE
SEARCH ENGINE
How To Perform A SEO SWOT Analysis
Learn how to use the popular SWOT framework to prioritize SEO efforts for improved authority, organic visibility, traffic, and conversion. Full Story: Search Engine Journal
Backlinks: The Backbone Of Your SEO Strategy
The SEO process is a kind of marketing conundrum. Google changes its algorithm frequently, and what worked so well suddenly doesn’t have any impact on rankings when SEO experts thought they figured out the trick to success. Full Story: Forbes
5 SEARCH ENGINE STATISTICS THAT ALL WEBSITE OWNERS SHOULD KNOW IN 2022
The first step in establishing a digital presence is getting a website. Full Story: Analytics Insight
Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed
Learn these essential factors that will help you improve your online presence and grow your business through SEO. Full Story: Search Engine Journal
MOBILE MARKETING
Reasons Why Businesses Choose Custom Mobile App Development
The popularity of mobile apps is rising as more and more businesses are moving their operations online. Full Story: The European Business Review
5 skills that will help you become a mobile app development specialist
Mobile app development, the creation of software applications designed to run on mobile devices, is a lucrative niche that requires a specific set of skills to excel in. Full Story: TechRadar
How to create a mobile app for a small business
Regularly updated mobile applications are becoming essential for small businesses. The first step for SMBs is knowing all the options for building and maintaining mobile apps. Full Story: TechTarget
7 mobile app features that will be essential to bank customers
The spike in mobile app usage during the pandemic isn’t news. But the degree to which customers consider mobile banking essential has… Full Story: American Banker
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH: advertising’s big opportunity?
However, since the end of the lockdown regulations, the public’s increasing desire to return to normality has seen OOH re-stake its claim as part of any media plan – and digital is making its presence felt. Full Story: ExchangeWire
Why Transit Digital Out-of-Home Advertising Is Here to Stay
From digital cartop screens to sophisticated measurement techniques, transit DOOH is disrupting the advertising space. Full Story: Entrepreneur
EMAIL MARKETING
4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales
You can automate more of your email marketing than you think. Here’s how to get it right the first time. Full Story: Entrepreneur
11 Ways to Increase Brand Loyalty Through Better Email Marketing
Considering all the emails consumers receive on a daily basis, email marketing can be a tricky form of marketing to undertake. Full Story: AllBusiness.com
E-COMMERCE
E-Commerce: Winning Back Consumer Trust
Consumers have always had high expectations, but as they become more sophisticated and increasingly adopt an omnichannel, digital-first experience… Full Story: Forbes
Data management and building digital trust among e-commerce consumers
In the new normal, digital trust is essential for the future of the global economy. Full Story: Dataquest
PUBLIC RELATIONS
14 Ways PR And Sales Teams Can Help Meet Each Other’s Goals
Gaining media coverage is a great way to build a company’s brand and, ultimately, drive engagement and sales. Full Story: Forbes
10 Ways To Develop A Successful PR Campaign
Your audience’s first impression of you is important and can determine how successful or unsuccessful your marketing is. Full Story: Forbes
MARKET RESEARCH
Market research is essential for entrepreneurs who want their businesses to succeed
Two misconceptions about market research. Full Story: The Conversation
WEB DEVELOPMENT
7 Best Frontend Frameworks That Accelerate Pace of Web Development
They say one should use the correct ingredient to create the perfect taste. Full Story: ReadWrite
Tools for Modern App and Web Development
Developers can use Web Development Tools to deal with a range. Full Story: OpenGov Asia
MARKETING AUTOMATION
Get your front row seat for the race to be the B2B revenue platform of record
The jockeying is on among leaders in a new B2B mega-category: revenue tech. Full Story: Martech
Four Strategies For CRM And Marketing Automation To Help Manufacturers Deal With Supply Chain Issues
Communicate order status by leveraging marketing automation systems. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
What Is Marketing Analytics? A Comprehensive Guide
Marketing analytics is the way to use the data to measure the effectiveness and efficiency of marketing activities. Full Story: Enterprise Apps Today
Top 10 Biggest Business Intelligence Funding in 2022 So Far
When all the pervasive business intelligence remains elusive to many … a cluster of apps to cover end to end needs of marketing companies. Full Story: Analytics Insight
BRANDING AND DESIGN
3 Ways logo stickers can boost your branding in 2022
Since effective branding is essential in all businesses, most modern companies now rely on selecting the best branding tactic for their organisations to help… Full Story: The Flinders News
Custom Logo Stickers for Better Branding
An instantly recognisable logo is one of the few things all highly successful businesses have in common. Full Story: Startup Info
VOICE STRATEGIES
3 To-Do Apps You Can Integrate With Amazon Alexa
Take your productivity to a new level with these to-do apps offering integration with Amazon’s virtual assistant. Full Story: MakeUseOf