By Integrated Marketing Platform | July 20, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Are you getting the most out of your data and marketing strategy?
With digital marketing, good, clean, and insightful data is a key pillar which a business stands to drive growth and profits. Full Story: Tech Wire Asia
How to Build a Solid Channel-Partner Marketing Plan
One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Full Story: MarketingProfs
Choosing a Content Marketing Partner: 9 Factors to Consider
Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Full Story: Skyword
Why choose a career in digital marketing
Whether you’re looking to change your career or just stepping into the world of work, there are plenty of questions you’ll ask yourself. These are likely to include: Full Story: The Drum
Mindset Matters: Witnessing A New Relationship For Business And Disability
While employment issues are often a central narrative, rethinking the relationship between business and disability must begin to be amplified even more. Full Story: Forbes
Three Key Points To Consider When Creating An AI Marketing Strategy
Artificial intelligence (AI) is the next big thing in marketing. Why? Consumers are more demanding than ever, and tomorrow they’ll want even more. Full Story: Forbes
Why partnerships are a valuable ingredient in the marketing mix
Partnership is a well-established marketing strategy for increasing reach and conversion, helping brands both expand reach and drive conversion. Full Story: CMO Australia
Outbound Digital Marketing Strategy For Small Businesses – Cold Outreach
In the past few seasons, we have been looking at how a small business can attract customers through Inbound Marketing. Full Story: Business 2 Community
SOCIAL MEDIA
14 Ways To Involve Social Media Managers In The Overarching Business Strategy
Most successful companies today, big or small, know that a strong social media presence is a must-have in order to grow a business. Full Story: Forbes
Five Steps For Creating A Solid Social Media Strategy
Today, the average person on social media is exposed to more content than they were, let’s say, a decade ago. Full Story: Forbes
5 Simple Steps To Use Social Media For Your Brand
One of the most common questions I get from small to medium businesses (SMB) is how to leverage social media in branding efforts. Full Story: Forbes
How your personal data is being scraped from social media
How much personal information do you share on your social media profile pages? Full Story: BBC
SEARCH ENGINE
The Ultimate SEO Content Creation Guide
Learn how to think like an SEO pro to get all of your content performing its best. See how in this complete content creation guide for SEO. Full Story: Search Engine Journal
Google Ads optimized targeting gradually rolling out
If you’re seeing the new “Signal” indicator pop up in your Google Ads account, you’re not alone. Full Story: Search Engine Land
How to Change Search Engine From Yahoo to Google on Mac
Google holds over 92% market share in the search engine and also comes as a default option on Mac. Full Story: Guiding Tech
5 advanced-ish SEO tactics to win in 2021
In nearly every Google algorithm update in recent memory, Google has rewarded old, megatraffic sites, sending their search rankings soaring at the expense of smaller, newer sites. Full Story: TechCrunch
MOBILE MARKETING
The Must-Dos for a Successful C-store Mobile Strategy
A retailer’s approach should be seamless and cover all bases: ordering, payment and loyalty. Full Story: Convenience Store News
Mobile App Development Trends and Key Statistics in 2021
In 2021, Many trending technologies in mobile app development are being implemented in almost all industries to provide convenience to the customers. Full Story: EIN News
CleverTap, the leading AI-powered customer lifecycle and user retention platform, announced its integration with Shopify, a leading global commerce company that empowers business owners to build online stores and sell products. Full Story: AiThority.com
Things That Affect The Cost Of App Development
Smartphones and other mobile devices have taken over the world. Full Story: The Good Men Project
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage helping mega-mall become tourist destination
American Dream, New Jersey’s 3-million-square-foot mega mall that houses a ski slope, waterpark, aquarium, stores and a theme park, is building a large digital signage network to bring even more people through its doors. Full Story: Retail Customer Experience
GSTV Turns To Comscore For DOOH Audience Measurement
Comscore a trusted partner for planning, transacting and evaluating media, announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Full Story: AiThority.com
EMAIL MARKETING
An Email Marketing Guide for 2021.
Discover what email marketing can do for your business, and how to implement it into your digital marketing strategy with this handy guide. Full Story: Influencive
5 Email Marketing Best Practices for MSPs
Email marketing is the most effective way to drive activity that will facilitate business growth. Full Story: Channel Futures
E-COMMERCE
The Critical Role of Ecommerce Marketplaces
In theory, it’s never been easier to enter ecommerce. Investments and fixed costs are marginal because everything is now available “on demand” or “as a service.” Full Story: Multichannel Merchant
6 Shipping Best Practices Guaranteed To Increase Your Online Sales
Increases in online shopping changed how many conduct business, but production, manufacturing, and shipping weren’t always able to keep up. Full Story: Manufacturing.net
PUBLIC RELATIONS
What is Authentic Marketing, and How Is It Different From Public Relations?
Attention is sacred in today’s world. Full Story: Entrepreneur
How Your Construction Business Can Win More RFPs with a PR Partner
How you respond to RFPs can make or break your chances of winning a contract. Full Story: TheCable
MARKET RESEARCH
Market Research Startup Brings Affordable Brand Audit Solutions To Small And Medium-Sized Businesses
Launched in 2020, Brand Auditor instantly became a leading solution for affordable yet professional brand evaluations. Full Story: MarTech Series
WEB DEVELOPMENT
The Importance of Website ADA Accessibility
As a result of the Americans with Disabilities Act (ADA) being approved in 1990, Congress has aimed to guarantee that companies and public service providers make significant changes to accommodate persons with disabilities. Full Story: Business 2 Community
The Difference Between Web Design and Web Development
Web Design and Web Development, what is the difference? Both terms tend to be alternately used to describe the website building process, so are they the same? Full Story: News Anyway
MARKETING AUTOMATION
How Marketing Automation Can Help D2C Brands Stay Ahead of the Curve
If you are an online shopper, there are chances you have engaged with a Direct-to-consumer (D2C) brand at some point. For the unversed, D2C companies manufacture, market, sell, and distribute their products to customers without depending on distributors or retail outlets. Full Story: CXOToday.com
Using AI to Build More Personal Customer Connections
Customers want more personal connections with brands. Full Story: CMSWire
ANALYTICS & BUSINESS INTELLIGENCE
CRM software digitises processes and automates tasks in order to improve the efficiency and effectiveness of customer relationship management. Full Story: Supply Chain Digital
TOP BUSINESS INTELLIGENCE TECHNIQUES TO STREAMLINE DATA PROCESSING
Business intelligence techniques help understand trends and identify patterns from big data. Full Story: Analytics Insight
BRANDING AND DESIGN
The 10 Best Graphic Design Color Trends of 2021
Captivate your audience, and use these trendy color palettes in your next design. Full Story: MakeUseOf
Why Your Brand Positioning Matters
Things have changed for everyone over the past 15 months. For my business, Covid was the second wave of major shifts that came over a two-year period. Full Story: Forbes
VOICE STRATEGIES
Alexa’s latest celebrity voices are Shaq and Melissa McCarthy
Shaquille O’Neal and Melissa McCarthy are the latest celebrities to lend their voices to Amazon’s Alexa voice assistant, the company has announced. Full Story: The Verge
How to change Siri’s voice on the Apple HomePod
We saw Siri’s voice options expand for many users thanks to iOS 14 updates, allowing users to pick from various voice assistant flavors to find an accent and tone they like best. Full Story: Digital Trends
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