By Integrated Marketing Platform   | July 13, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How to Leverage content marketing for a B2B business? – Strategy to generate profitable leads

Here in this article, you will read about how to create a content strategy, how to create a content distribution strategy, and how to measure and analyze the content marketing strategies to increase ROI. Full Story: Promotion World

Five approaches to digital marketing in the new normal

The Coronavirus pandemic has triggered unprecedented changes to life in general and marketing in particular. Full Story: Global Banking And Finance Review

Four Insider Tips For Developing A Successful Affiliate Marketing Strategy

Affiliate marketing can be a great tool for business growth. Full Story: Forbes

Let’s build your B2B video marketing strategy based on these examples

As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Full Story: ClickZ

An Unattractive Marketing Strategy That Matters The Most During the Pandemic

Ad spend is tumbling globally with advertisers pulling back on budgets since Coronavirus hit. Full Story: MarTech Series

The benefits of an effective content marketing strategy

When done well, content marketing is a powerful tool for building your business. It can help you to build trust and reach a wider pool of your target audience, as well as engaging your existing ones. Full Story: AffiliateINSIDER

How businesses are relooking at marketing in the new normal

With the pandemic becoming a part of our life for the long run, marketers are rethinking conventional medium while preparing for the new normal. Full Story: Financial Express

How to Make Your Marketing More Diverse and Inclusive – And Why You Should

The call to become more diverse and inclusive in marketing has never been more important and urgent than it is now. Full Story: Talking Influence

SOCIAL MEDIA

15 Social Media and Messaging Platforms to Grow Your Business in 2020

Are you looking for ways to grow your business in 2020? Full Story: Social Media Today

Making Sure Your Social Media Can Control Who Sees What

Today we live in a world driven by technology, and getting any work done requires plenty of dependencies on the Internet. Full Story: Grit Daily

Five careers you can successfully pursue through social media while at home

Ignore it at your own peril, but social media is the new learning, playing, and increasingly, career-shaping ground. Full Story: The Standard

How social media managers became the fashion frontline

They bridge the gaps between brands and consumers, dealing with everything from customer service to ethical complaints. Full Story: Vogue Business

SEARCH ENGINE

 

How to Use Heatmaps to Take Your SEO Strategy to the Next Level

Heatmaps are an essential tool for helping marketers understand how users interact with a website. Full Story: Search Engine Journal

How Will AI Change the Future of SEO?

Artificial intelligence (AI) is penetrating each division of each business, from automating manufacturing facility work to enhancing areas beforehand thought untouchable by machines (like human assets). Full Story: Digital Market News

Enterprise SEO: Communication Within Your SEO Teams

Learn best practices for establishing effective communication lines and coordination between SEO teams in an enterprise setting. Full Story: Search Engine Journal

Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study]

This study dives deep into keyword tool providers’ data collection and data manipulation systems, and their effect on keyword data accuracy and reliability. Full Story: Search Engine Journal

MOBILE MARKETING

Mobile App Fraud Jumped in Q1 as Attackers Pivot from Browsers

RSA data reveals a continued shift away from browser-based fraud as attackers target mobile apps. Full Story: Dark Reading

Google’s AI tool lets users trigger mobile app actions with natural language instructions

Take the latest VB Survey to share how your company is implementing AI today. Full Story: VentureBeat

A Complete Guide About Mobile App Architecture

Searching for an acceptable mobile app design has become tough nowadays because it needs to be very particular with the nature of an application to be designed. Full Story: Customer Think

Verizon Adds Protection Against SIM Swapping Hacks in Mobile App

Verizon’s new feature ‘Number Lock’ add an extra layer of security, but it’s not foolproof. Full Story: VICE

DIGITAL SIGNAGE/ SCREEN MEDIA

3 reasons why you should advertise your business with DOOH

Thinking of starting an advertising campaign? Here are three reasons why you should consider doing it on DOOH. Full Story: Digital Signage Today

Verizon Media Expands DOOH Advertising With Cooler Screens

Verizon Media is expanding its digital out-of-home advertising footprint in a new partnership with Cooler Screens that brings digital ads to brick-and-mortar retail stores. Full Story: MediaPost Communications

EMAIL MARKETING

Learn How to Engage Gen Z With Email Marketing

Generation Z, the cohort of people born after Millennials, was supposedly the kryptonite of every digital marketer. Gen Zers don’t check their email, they have short attention spans, and have grown up in an “always-on” tech environment. Full Story: CT Post

How COVID-19 Has Impacted Email Marketing Performance

We know COVID-19 has impacted all aspects of the retail industry and increased online sales. Full Story: Multichannel Merchant

E-COMMERCE

Ecommerce: How to Survive its Troughs

On the topic of e commerce, one wonders to what extent e-commerce model does apply, and where is it likely to end? Full Story: Digital Market News

What Google Shopping’s free listings update means for retail

With the ongoing health crisis leading to a major shift to eCommerce, retailers of all shapes and sizes are in desperate need for new ways to connect with consumers and keep their business moving. Enter Google. Full Story: Essential Retail

PUBLIC RELATIONS

Tips For PR Professionals To Navigate The Virtual Event Landscape

The global events industry has been forever impacted. As of March, it was estimated that the economic impact of major event cancellations surpassed $1.1 billion — and that number has steadily grown since. Full Story: Forbes

Myths Uncovered About Public Relations

Public Relations is a broad field. While some are well acquainted with its complexities and twists, others grapple in vain to understand what public relations comprise. Full Story: IndiaCSR

MARKET RESEARCH

How Businesses Can Utilize Market Research to Create Reactive, Recession-proof Strategies for Survival

Imagine that you hear danger is coming. Alerted, you rush to review your supplies and make sure to stock up on enough food, blankets and batteries. Full Story: Entrepreneur

Market research firms are preparing businesses for the next normal

The COVID-19 pandemic has caused significant disruption to businesses across all industries and markets. Full Story: EuropeanCEO

WEB DEVELOPMENT

PHP Web App Development: 5 tips for Effective Use

PHP Web App Development has been probably the most trending alternative of Project Implementation within the final 5 years. Full Story: Digital Market News

Three Best-Practices to Align Web Development With SEO

Although search experts are the ones who determine the best strategies for organically ranking a website, the execution of much of that work is done by Web developers. Full Story: MarketingProfs.com

MARKETING AUTOMATION

Personalized Marketing is a Must Right Now

The idea of online personalization is nothing new. However, with the new normal we are living in, marketers are looking for fresh and innovative ways to stay connected with consumers. Full Story: Street Fight

How AI is Transforming the Entertainment Industry

Nowadays, the entertainment industry is changing drastically as a result of the advent of artificial intelligence. Full Story: Digital Market News

ANALYTICS & BUSINESS INTELLIGENCE

TOP 8 APPLICATIONS OF NATURAL LANGUAGE PROCESSING IN BUSINESS TODAY

AI-based tools are now ruling every industrial sector. With an abundance of social media handles, organizational and digital platforms. Full Story: Analytics Insight

FreedomPay Unifies Commerce Data Into Actionable Business Intelligence

FreedomPay, the global leader in Next Level Commerce, introduces an industry-leading business intelligence solution that transforms digital strategy and consumer experience for merchants globally. Full Story: MarTech Series

BRANDING AND DESIGN

Don’t expect a slogan to make your brand famous

It’s true that a strapline can give a brand fame and mental availability, but only if it’s a great one, which gets harder to achieve as time goes by. Full Story: Marketing Week

7 ways to prepare your brand for the post-crisis world

Today we are experiencing a watershed moment that will redefine what consumers look for in their brands and whether or not companies thrive or merely survive this crisis. Full Story: Retail Customer Experience

VOICE STRATEGIES

Samsung Galaxy Buds Live images leak – and the AirPods rivals look pretty bold

More images of the hotly anticipated Samsung Galaxy Buds Live have been leaked, showing off the design of the bean-shaped true wireless earbuds, as well as some of the colors we can expect them to come in. Full Story: TechRadar

Here’s What You Need to Know About Search in 2020

By all indications, the future of search is as exciting as it is unknown. As much as search engine technology has progressed in the past few years, the biggest breakthroughs are yet to come. Fortunately, we won’t have long to wait. Full Story: Digital Market News

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