By Integrated Marketing Platform | July 12, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Curiosity And Marketing Go Hand In Hand
Walt Disney once said, “We keep moving forward, opening up new doors and doing new things, because we’re curious … and curiosity keeps leading us down new paths.” Full Story: Forbes
Why Content Marketing Should Be the Foundation of Your Marketing Strategy
Producing quality industry content will help you across the board. Full Story: Inc. Magazine
What Trustworthy and Transparent Marketing Looks Like Now
It’s an unpredictable time for us marketers. People are still recovering from a rough year, financially, mentally, or both. Full Story: CMSWire
A modern marketing strategy for all companies
The marketing strategy has many small steps that have to be completed successfully in order for the company to be profitable. Full Story: CEOWORLD magazine
5 Questions to Ask Before Building a Marketing Plan
If you feel marketing yourself isn’t your strongest skill set, don’t worry—you are not alone. If it makes you feel better, marketing isn’t the core of your job anyway; however, it is something you need to do to promote yourself, your business and your properties. Full Story: RISMedia
A trust-first marketing strategy in a privacy-first world
Digital marketing and advertising rely extensively on data, more importantly on personal data. Full Story: Brand Equity
The genius way a marketing skills gap has been plugged for small businesses
A Brisbane-based company is outsourcing its marketing services to make skilled professionals more accessible for small businesses. Full Story: 4BC
The magic of the ‘personal touch’ in marketing
A good customer experience could become a “knock your socks off” experience with if made a tiny bit more personal. Full Story: Stuff.co.nz
SOCIAL MEDIA
7 Steps to Launch an Expert Social-Media Marketing Campaign
Social media offers new brands an incredible opportunity to launch a new product to a highly targeted, engaged, wallet-out audience. Full Story: Entrepreneur
Five Reasons Leaders May Look Outside Of Established Social Media Platforms For Marketing
With everything Facebook has gone through over the last few years, is there reason to suspect that marketers and e-commerce will begin to move away from the platform? Full Story: Forbes
What Is the Future of Social Media Regulation?
Today’s digital platforms provide avenues for historically unprecedented amounts of speech, including speech by government actors. Full Story: The Regulatory Review
TikTok Reminds Brands “Don’t make ads, make TikToks”
It’s been about a year now since TikTok launched TikTok for Business and challenged brands with the bold statement: “Don’t make ads, make TikToks.” Full Story: Social Media Today
SEARCH ENGINE
Why First-Party Data Should Lead Your SEO Strategy
Learn how first-party data can inform your SEO strategy and drive more profitable and sustainable revenue when you join our next live webinar. Full Story: Search Engine Journal
SEO in 2021: Think SEO is dead in 2021? Think Again
Artificial intelligence, voice and video search, social media … every year, it seems that SEO is ready to go belly up. Full Story: We Heart
The Bare Minimum Guide to Local SEO for a Small Business
The thing you learn about owning a small business is that there is always something else you should be doing. Full Story: Business 2 Community
How to Use Promo Codes to Boost Your ECommerce Store’s SEO
Using promo codes offer a valuable marketing tool in your strategy for all sizes of e-commerce stores. It’s no secret that promo codes draw potential buyers, encourage them to buy, and do many other things. Full Story: ABC Money
MOBILE MARKETING
“If you started from scratch today, you just wouldn’t build things that way”
Mobile Marketing: You began with a focus on helping broadcasters understand their mobile audiences better, and now you are positioning your privacy-first audience segmentation product A-Type as a solution to the far broader challenge of post-cookie, post-ATT targeting. Full Story: Mobile Marketing Magazine
How software developers can create mobile apps securely and quickly
The mobile app market is booming, but to achieve success, organisations must develop mobile apps securely and rapidly. Full Story: Computer Weekly
6 Tips to Increase Sales and Improve CX With Mobile Apps
COVID -19 undoubtedly changed the global landscape in myriad ways. As well as our behavior in general, it reshaped how we shop. Full Story: Business 2 Community
Mobile Wallets Are Accelerating The Path To Cashless Societies: Boku Report Reveals
In 2019, mobile wallets overtook credit cards to become the most widely used payment type globally with 2.8 billion people using mobile wallets today. Full Story: The Fintech Times
DIGITAL SIGNAGE/ SCREEN MEDIA
With the UK government roadmap to recovery underway, 19th July around the corner, and consumers eager to get outdoors, pDOOH has become a critical channel to consider within a brands wider media strategy. Full Story: Campaign
7-Eleven stores in Australia tap digital signage
Visual Art, a digital signage provider in Stockholm, Sweden, is entering the Australian market with deployments at 7-Eleven convenience stores. Full Story: Retail Customer Experience
EMAIL MARKETING
How to Repurpose Content For Your Email Marketing Campaigns
Repurposing content for your email marketing campaigns is pretty much exactly what it sounds like. Full Story: Business 2 Community
Boost Your Email Marketing Strategy by unlimited email sending with These Tips
Creating an email marketing strategy is one of the greatest moves you’ll do for your business today. Why? Because it works. Full Story: Business Matters
E-COMMERCE
Boost Your Ecommerce Development Company With These Tips
Artificial intelligence has changed the shopping tradition as every field is advancing. Full Story: News Anyway
9 Ways To Optimize Your ECommerce Website For Maximum Conversions
Let’s face it! Launching and building an eCommerce platform takes a lot of effort. First, you have to decide what to sell, where to source items, how to set up the store, and how to gain traffic to your website. Full Story: ABOUT INSIDER
PUBLIC RELATIONS
Layering adds power to your PR
Whether you have a PR team or DIY it, consider the advantages of layering your PR to get the most out of your content. Full Story: Designers Today
How Covid-19 affected the way PR professionals engage with media
Before, it was easier for PR professionals to interact with reporters for the purpose of generating publicity in newspapers (print or online) or even to motivate for interviews on radio or TV for our clients. Full Story: The Rep
MARKET RESEARCH
How Artificial Intelligence Is Democratizing Market Research
Market research is the foundation of a successful product or service launch. Full Story: Forbes
WEB DEVELOPMENT
Techniques To Improve Your B2B ECommerce Website
Business-to-business electronic commerce, mainly referred to as B2B eCommerce, has undergone a drastic digital transformation over the past few years. Full Story: ABOUT INSIDER
Top 7 Website Development Tool To Consider In 2021
In the business of website development, content management systems (CMS) make things simple, such as content production, editing, and administration. Full Story: Technotification
MARKETING AUTOMATION
AI should free up marketers to think big and solve business problems
Testing the impact of online campaigns on consumers has historically been a two-horse race. Full Story: Marketing Week
How AI Can Help Grow Your Startup
Artificial intelligence is the buzzword in business today, much like digital marketing a decade ago. It is taking the business world by storm. Full Story: TechFunnel
ANALYTICS & BUSINESS INTELLIGENCE
Everflow Chooses Precog to Power Its Advanced Marketing Analytics Service
Everflow, a performance marketing analytics company based in Mountain View, CA, has selected Precog to help power its data integration service that powers its performance marketing solution. Full Story: AiThority.com
A Customer Data Platform provides you with a Single Customer View – then what?
Over the last decade, two technology solutions have transformed data-driven digital marketing: Data management platforms (DMPs) and the more sophisticated customer data platforms (CDPs). Full Story: The Drum
BRANDING AND DESIGN
Automotive branding is evolving
Like most brands, automotive brands have been moving more of their budgets toward digital marketing even before the pandemic started. Full Story: Bizcommunity
How To Build Trust Through Your Branding & Marketing
Would you buy from a company you didn’t trust? Maybe if the conditions were ideal — if you visited an unfamiliar store in a mall, for instance, and could proceed with confidence that you’d be able to get a refund if there were an issue with your purchase — but not otherwise. Full Story: Siliconindia
VOICE STRATEGIES
Oxford English Dictionary Adds Virtual Assistant and Updates Voice Assistant for Newest Edition
Virtual assistants have been officially defined by the Oxford English Dictionary for the first time. Combined with updates to the definitions of digital and voice assistants, this marks a major milestone for voice AI as a mainstream product and concept. Full Story: Voicebot.ai
5 Tips for Achieving a Smart Office
… office assistant like Alexa for business can do it all with voice commands. Utilizing voice technology helps to enhance productivity and resource utilization. Full Story: Business Matters
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