By Integrated Marketing Platform | July 12, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
6 Recession-Proof Business Marketing Strategies
Protect your business from the looming recession with these business marketing strategies! Help ensure your business has long-term growth. Full Story: Entrepreneur
5 Things Your Digital Marketing Agency Won’t Tell You
Most law practices rely on third-party consultants or agencies for website development and online marketing assistance. Full Story: JD Supra
How much time should agencies spend marketing their own brands?
Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points. Full Story: The Drum
3 top current marketing trends in light of the economic slowdown
Here are three things to know about how the economic slowdown is affecting the marketing world: Full Story: Becker’s Hospital Review
Benefits Of Affiliate Marketing For A Small Business
Affiliate Marketing! You might have heard a lot about this particular marketing strategy. Full Story: 365 Retail
Why you should not cut marketing budget when inflation bites
In the last couple of weeks, many companies have been issuing notices of price increases to their customers. Full Story: Business Daily
What sales and marketing people should know about online lead generation
What sales and marketing people should know about online lead generation. Leads differ according to the response mechanism to gather the lead. Full Story: Brand Equity
The immediate ways to improve marketing sustainability that no one is talking about
For me, the industry needs to master the art of minimising wastage while maximising effectiveness. This performance-driven and more ‘sustainable marketing’… Full Story: Marketing Mag
SOCIAL MEDIA
Twitter Gives All Users the Capacity to ‘Unmention’ Themselves from Any Tweet Discussion
After developing the option for the best part of the last year, Twitter is now giving all users the capacity to ‘unmention’ themselves from a Twitter chat, Full Story: Social Media Today
The Role of Social Media in Our Empathy Crisis
One of the primary reasons social media has become so dangerous to a healthy society is that it erodes empathy. Full Story: Psychology Today
How to Make Your Social Media Photos Stand Out
Did you know that almost 4.5 billion people use social media on a daily basis? In the past two decades alone, social media has grown from a fun way to connect with friends to a powerful tool for businesses and average users alike. Full Story: The Roanoke Star News
How not to deal with tardiness, and avoid social media ridicule
But wage theft is never, ever OK. And given the social media storm that has erupted from this controversial work rule, I hope that if that was ever in doubt… Full Story: Elite Business
SEARCH ENGINE
The Significance of Web Design and SEO are on your Website
When it comes to building a website, there are two main aspects to consider i.e., consumers and search engines. Full Story: SiliconIndia
5 SEO strategies to boost your dealership’s web engagement
Authority is essential when it comes to SEO content. You want your website and dealership to stand out by using credible links and sources. Full Story: CBT News
Going International? What You Need To Know For Your Glocal SEO
Everything SEO is on point in your enterprise – when it comes to your home market. Full Story: Search Engine Journal
Want to move up the Google rankings? How to choose an SEO partner
For any company with an online presence, an emphasis on SEO (search engine optimization) is necessary to gain more visibility, leads and ultimately — revenue. Full Story: KSL News
MOBILE MARKETING
McDonald’s Keeps Driving Traffic to its App
A download represents a new user and the first conversion on the mobile app customer’s journey. Full Story: QSR magazine
How to share your Amazon Wish List
Plus, it’s perfect if you’re putting together a Christmas or birthday list. We’ll show you how to share your Amazon list on the mobile app and the desktop… Full Story: Android Police
How to create a mobile app for a small business
SMBs have many reasons to create a mobile platform. Full Story: TechTarget
The 7 Best Small Business Mobile Ad Networks
It’s safe to say that mobiles have become an extremely crucial part of our lives. They’ve also majorly decreased the use of desktop computers. Full Story: Small Business Trends
DIGITAL SIGNAGE/ SCREEN MEDIA
10 Rules For Designing Digital Signage Content
You have your digital sign or large-screen TV, and you have your digital signage apple TV device to stream your content, and now all that is left is the content itself. Full Story: Harlem World Magazine
Navigating business in a post-pandemic world
The future of digital signage as a service (software). Full Story: Sign Media Canada
EMAIL MARKETING
Drive Email Engagement with Embedded Video
Embedded video in ecommerce email marketing messages engages shoppers, encouraging them to take action. Full Story: Practical Ecommerce
5 Strategies To Maximize Revenue From Your Email Marketing
With no additional ad spend or acquisition costs, even small improvements in your email marketing conversion rates can make a huge difference to your bottom… Full Story: Forbes
E-COMMERCE
How To Write Content For E-Commerce Category Pages
Category pages are an integral part of any e-commerce website. As topic pages for a group of products, category pages help your customers navigate your website to easily find the products they want. Full Story: Forbes
It’s Prime Day but e-commerce sales are slowing for Amazon, other retailers
Amazon is heading into its annual Prime Day sales event on Tuesday much differently than how it entered the pandemic. Full Story: WRAL TechWire
PUBLIC RELATIONS
There’s a big gap in how PR leaders, employees rate leadership performance
But there’s a big disconnect in one key area: how workers view leadership’s efforts versus how those leaders view their own efforts. Full Story: PR Daily
5 Ways You Can Get Publicity in 5 Minutes
Here’s how you can leverage the latest PR trends to help you sell. Full Story: Entrepreneur
MARKET RESEARCH
20 Tools and Resources for Market Research
Researching your market can help learn about customers, discover new product potential, or even analyze competitors. Full Story: Practical Ecommerce
WEB DEVELOPMENT
How to Choose a Software Development Company for Your Business?
As crucial as this decision sounds, it’s also very difficult to make. You need to see whether they match your budget and are suitable for a business of your scale. Full Story: Digital Journal
Web Development in the Age of Mobile First
Our mobile devices are a one-stop solution for all our electronic… Full Story: Programming Insider
MARKETING AUTOMATION
Understanding When To Use Automation, Orchestration And Next Best Action
Customers increasingly want personalized content and experiences from the brands they buy from, and the race to deliver the most tailored experience is on among a sea of competitors. Full Story: Forbes
AI has had a bad rap in recent years. It’s said to overpromise and underdeliver. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
The Future Of Google Analytics Is Server-Side – Here’s Why
The Future Of Google Analytics Is Server-Side – Here’s Why … France’s reputation in advertising and marketing technology over the last several decades. Full Story: AdExchanger
What is Operational Analytics?
Odds are your business employs some method of operational analytics or uses another closely related method of data processing with a different name. Full Story: IT Business Edge
BRANDING AND DESIGN
Lead With Your Brand Through A Recession
Branding is a critical aspect of any business. It’s how you communicate the unique value that your product or service offers to your customers. Full Story: Forbes
The Surprising Sales Impact of Brand Awareness
It’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Full Story: Entrepreneur
VOICE STRATEGIES
Best TikTok Lights for Your Videos
These smart lights are also compatible with Alexa and Google Voice Assistant, have a timer mode, group lighting functions, and more. Full Story: Small Business Trends