By Integrated Marketing Platform | January 05, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
12 Digital Marketing Trends All Business Owners and Marketers Should Know in 2022
Are you considering your marketing plan of attack for the year ahead? Want to know the digital trends that could affect your campaigns? Full Story: Social Media Today
The future of marketing is building a privacy-safe world
Brands are finding themselves in very uncertain business environments, as there is a move towards the post-pandemic new normal. Full Story: The Drum
9 LinkedIn Profile Tips For Digital Marketing Job Hunters
LinkedIn is a powerful tool to make professional connections and attract a pool of recruiters. Full Story: Forbes
How Does Facebook Marketing Work?
Social media’s ability to create viral campaigns and build communities is a powerful tool for companies and organizations to reach new and current customers. Full Story: Business 2 Community
4 steps to building a successful marketing organization
“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. Full Story: MarTech
Growing your Small Business with these Different Types of Marketing
Being your boss is one of the most convenient jobs you can have. Full Story: NoHo Arts District
Plan the Marketing Work, Then Work the Marketing Plan
I’m one of those truly weird marketing geeks who loves planning, simply because I can’t stand just doing “stuff” without having conviction around whether or not it’s the right stuff. Full Story: CMSWire
How Location-Based Marketing Can Help Retailers Through Covid
Traditional methods of in-person transactions, store browsing and entertainment are still not what they used to be. Full Story: RIS News
SOCIAL MEDIA
The Risk of Social Media Marketing
Ecommerce marketing decisions are difficult. Advertising, search engine optimization, social media, content marketing — all involve communicating a message to an audience. Full Story: Practical Ecommerce
Top 8 B2B Social Media Insights For 2022
The pandemic has changed our entire world in the past two years, and B2B social media is no exception. Full Story: Forbes
Instagram carousels should be the center of your 2022 social media strategy
5 data-driven reasons why you should focus on carousels for an increase in your Instagram engagement in 2022. Full Story: TheNextWeb
The metaverse is a second chance to right the wrongs of social media. Here’s how
For starters, brands shouldn’t rely on social media companies to design the platforms. Full Story: Fast Company
SEARCH ENGINE
When’s The Best Time To Invest In Specialist SaaS SEO?
For SaaS companies, getting search engine optimization right is crucial. Full Story: Forbes
Shopify SEO Gets Easier With Yoast App
Yoast SEO is bringing the capabilities of its WordPress app to Shopify with a paid tool that launches in January 2022. Full Story: Search Engine Journal
4 Tips to Enhance SEO Project Management
Managing SEO projects comes with a world of responsibility. Full Story: Tech Times
How to Use Search Engines to Help the People and the Planet
We’ve heard of life hacks. How about a hack for making a difference? Make one small tweak to something you do every day — searching the internet — and you can help protect the earth’s ecosystems and provide assistance to those in need. All you have to do is use a different search engine. Full Story: Earth911
MOBILE MARKETING
4 Mobile Marketing Trends to Watch Out for in 2022
With the effects of the global pandemic and privacy changes to the IDFA on iOS 14.5+ still lingering, 2022 is shaping up to be another transformative year for mobile marketing. Full Story: Toolbox
Different Methods and Approaches for Mobile App User Testing
Testing is a crucial part of developing a mobile app. However, since it takes a lot of time and effort, it is often taken lightly or completely overlooked. But are your users going to like it if they find a bug? Full Story: Business 2 Community
Mobile Application Security: 2021’s Breaches
Many of last year’s largest app breaches could have been prevented with testing, training, and the will to take app security seriously. Full Story: Dark Reading
12 mobile marketing trends experts are eyeing for 2022
In the mobile-first world, marketers need to consider how their message will be received on smartphones and tablets. Full Story: Fast Company
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage Today’s most-read stories of 2021
This year’s top stories covered a wide variety of intriguing topics. Full Story: Digital Signage Today
5 Reasons Your Business Needs Digital Signage
Digital signs are becoming more popular, mostly because they are far cheaper to buy and run than ever before. Full Story: Fingerlakes1.com
EMAIL MARKETING
Charts: Global Email Volume, Users, Marketing
The world’s first email was sent in the early 1970s. Since then email has evolved into a vital digital marketing tool. Full Story: Practical Ecommerce
7 Burning Questions About Email Unsubscribes
Brands work hard to build their email marketing lists, so they understandably want to minimize unsubscribes. Full Story: CMSWire
E-COMMERCE
eCommerce Solutions: A Word to the Wise
To establish a successful online business, eCommerce marketing requires a lot of trial and error, problem elimination, and experimentation. Full Story: The Tech Report
Ecommerce website builder vs ecommerce platform vs storefront builder: what’s the difference?
Over the past decade, the concept of the shop has been slowly but surely shifting from the old-fashioned brick-and-mortar business to the brand new world of virtual shopping. Full Story: TechRadar
PUBLIC RELATIONS
Amid the Pandemic’s Devastation, PR Can See a Few Upsides
If you’d said in December 2019 that many of us in PR would be starting 2022 mostly or fully remote, wearing sweatpants. Full Story: PR News
6 PR agencies to watch out for in 2022
Despite yet another tough year, a handful of determined leaders in the region launched ambitious projects and independent outfits. Full Story: Campaign Asia
MARKET RESEARCH
Why marketers don’t need a big budget to produce effective market research
With investment on a downwards trend, many brands are dealing with falling market research budgets. Full Story: Marketing Week
WEB DEVELOPMENT
Top 10 Programming Languages for First-Time Coders in 2022
The global industrial sectors are rapidly expanding and are adapting to the new digital infrastructure. Full Story: Full Story: Analytics Insight
MARKETING AUTOMATION
Hyper personalization: everything you need to know
Hyper personalization is a marketing strategy that exploits user data to … and analytical capabilities such as artificial intelligence (AI), big data,… Full Story: TechGenix
5 Ways AI Will Change the Digital Marketing Game in 2022
What will AI mean for marketers in 2022? From chatbots and other virtual assistants to generating the content, enhancing user experiences and more, AI is already making major changes to the digital marketing landscape. Full Story: Entrepreneur
ANALYTICS & BUSINESS INTELLIGENCE
How business intelligence is reshaping the retail industry
Retail is one of the most data-driven industries globally, so using business intelligence tools to understand customer behavior, estimate inventory needs, and build forecasts is the life’s blood of any retailer. Full Story: Appinventiv
Best CRM Software & Systems 2022
It is becoming increasingly difficult to function in the modern digital economy without some form of automated customer management. Full Story: IT Business Edge
BRANDING AND DESIGN
Brands That Do This Will Have a Huge Advantage Over Their Competitors
If I told you that there was a branding tactic that would give you a huge advantage over every other brand in your respective industry, would you think about using it? Full Story: Business 2 Community
VOICE STRATEGIES
Amazon’s Alexa and Cisco’s Webex are heading to deep space on NASA’s upcoming Moon mission
When NASA debuts its new massive deep-space rocket for the first time in the coming months, a familiar voice assistant and video teleconferencing tool will be going along for the ride. Full Story: The Verge