By Integrated Marketing Platform | January 21, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How Newsletter Sponsorships Can Maximize Your Marketing
As more and more business growth is concentrated online, one must develop reliable “outside the box” marketing strategies to excel and promote their business. Full Story: Entrepreneur
How To Develop A Digital-Led Marketing Mix For Enterprise Brands
Modern enterprise companies, such as those in the Web3 and blockchain space, understand how to leverage the latest digital marketing tactics to engage with their target audiences. Full Story: Forbes
4 Marketing Strategies That Will Turn Your Customers Into Billboards for Your Business
Learn how to create lifelong relationships with your customers today so they become passionate champions for your business tomorrow. Full Story: Entrepreneur
How Big Brands Can Leverage The Authenticity Of Influencer Marketing
Big-name, popular brands have been partnering with celebrities, sports stars and other notable people to sell their products since the dawn of advertising. Full Story: Forbes
7 Tips for Balancing Your Creative Writing Skills with Your Marketing Writing Goals
Digital marketing is a peculiar realm. Full Story: AllBusiness.com
12 ‘Unrelated’ Ways To Complement Marketing Efforts
With so many new businesses and ideas flooding the internet, it can be difficult to create a marketing campaign that stands out from the noise. Full Story: Forbes
Time is now to examine these 8 online business marketing trends for 2022
It may not feel like it, but 2022 is here — and with this new year, there are new trends that digital marketers need to stay on top of. Full Story: North Bay Business Journal
The Role Of Emotions In B2B Technology Marketing
Flowers and jewelry are purely emotional products. They have no functional purpose, and the companies that sell them play on our feelings in order to get us to make a purchase. Full Story: Forbes
SOCIAL MEDIA
Social media image size guide for 2022
If posting to social media is just another task on your long list to success as a musician, then take note of this image size guide to save you from hours of research on content creation. Full Story: Hypebot
14 Challenges Holding Your Real Estate Firm’s Social Media Efforts Back
Social media has become a necessary tool for most businesses in the modern world. Full Story: Forbes
Here’s How to Scale Your Business’s Social Media Marketing in 2022
Understand how to build an audience persona, learn the dos and don’ts of social media, and much more. Full Story: Entrepreneur
Does social media impact mental health? What we really know
Over the last 20 years, social media has risen from relative obscurity to become a fully accepted and integrated part of everyday life. Full Story: Medical News Today
SEARCH ENGINE
Does Black Hat SEO Still Work?
Thanks to the prevalence of educational online content and the built-in tools of free website builders, search engine optimization (SEO) has become more accessible than ever before. Full Story: Forbes
6 UX/UI Practices To Boost Your Voice-To-Text SEO Strategy
Brands need to employ the latest strategies to generate sales and accrue leads by staying ahead of the search engine optimization (SEO) curve. Full Story: Forbes
A Technical SEO Guide To Lighthouse Performance Metrics
Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask. Full Story: Search Engine Journal
How To Stop & Fix An SEO Spambot Site Attack
If you’ve been a victim of a spambot attack, follow these steps to help secure your site and restore your rankings. Full Story: Search Engine Journal
MOBILE MARKETING
How Will Mobile Marketing Change After A Disruptive Year?
Shifting consumer trends and an industry-wide move towards contextual segmentation likely makes 2022 a defining year for mobile marketings evolution. Full Story: B&T
6 Essential Qualities to Look for in a Mobile App Developer
Whether you run a sparky startup looking to stand out amid tough competition or you helm the digital strategy arm of a large enterprise, you have probably considered custom creating a mobile app. Full Story: Tech Times
Understanding The Differences In Mobile App Use Across Generations
People across all generations spend more time now than ever before using mobile apps, averaging roughly four hours a day. Full Story: Forbes
Mobile marketing: 5 of the top trends from 2021
Despite a year in which audiences were less mobile than ever before, mobile marketing itself continued to develop and shift. Here we look at some of the highlights from our Mobile Marketing Deep Dive. Full Story: The Drum
DIGITAL SIGNAGE/ SCREEN MEDIA
The top 4 benefits of programmatic DOOH
Programmatic technology has now become a mainstay in the digital out-of-home (DOOH) space. Full Story: The Drum
Chatbots are becoming more efficient, the results couldn’t be better
We’re in the midst of a quieter, yet more significant chatbot boom. The all-knowing chatbots we thought to be the future have been replaced by specialized bots, and the results are outstanding. Full Story: Digital Signage Today
EMAIL MARKETING
HubSpot : What Is An Email CTR? How to Calculate and Improve It
An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action. Full Story: MarketScreener
5 tips for selecting the right provider to power your email marketing campaigns
Delivering email at scale is a technically challenging endeavour, and getting it wrong could shut down the entire email communication channel. Full Story: Bizcommunity
E-COMMERCE
Amazon Could Rule 2022. Its Shares Might Be Undervalued, Too.
Amazon . com’s stock has been a darling for much of the pandemic—and there’s reason to believe that it could also post a strong 2022. Full Story: Barron’s
Key Pitfalls to Avoid When Building Your First Ecommerce Website
In the year 2020, the ecommerce sector spiked as consumers turned to their smartphones for grocery, home needs, and other shopping requirements. Full Story: iTech Post
PUBLIC RELATIONS
How To Create The Public Relations Agency Of The Future
Times continue to change, and with change comes the opportunity for progress. Full Story: Forbes
Data-driven PR campaigns, not puff pieces, reach clients’ goals
Social media hits the messaging high points, but that’s just the introduction. PR delivers the fully fledged, detail-rich conversation that’s beyond the capacity of social media to convey, says Pascale’s Jessica Griffith. Full Story: PR Week
MARKET RESEARCH
Market research budgets enjoy strongest boost in nine years as marketing spend slows
Omicron, rising inflation and supply chain disruption have taken their toll on overall marketing budget growth, but spend on market research is on the rise. Full Story: Marketing Week
WEB DEVELOPMENT
Coding vs. Programming vs. Web Development vs. Web Design—What’s the Difference?
It seems that the entire world has decided to begin developing apps, web pages, and web apps. The Apple App Store and Google Play Store host millions of apps, and the number continues to grow. Full Story: AllBusiness.com
No-Code Database Driven Web Development Software
Limited knowledge of coding shouldn’t be a barrier to creating a fantastic website. Full Story: Tech Times
MARKETING AUTOMATION
How can marketing automation help navigate the retail revolution?
Car buyers today expect more from their experience of purchasing a vehicle than they did previously. Full Story: Automotive World
Artificial Intelligence: A Key Technology That’s Shaping Our Tomorrow
It was the era when the debate over artificial intelligence began and became a heated topic. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
The 9 Best Embedded Analytics Tools for Marketing to Consider in 2022
The editors at Solutions Review have developed this resource to assist buyers in search of the best embedded analytics tools for marketing to fit the needs of their organization. Full Story: Solutions Review
What Keeps Digital Customers Loyal?
Marketers know that loyal customers are the bedrock of any successful business. Full Story: Forbes
BRANDING AND DESIGN
7 branding trends that will emerge in 2022
The entire world came to a halt in 2020 and 2021 with the pandemic hitting us, resulting in total lockdown of countries, widespread travel restrictions, and closure of numerous businesses. Full Story: Economic Times
Brand evolution and the metaverse: don’t let these brands leave you behind
For many of the brands now investing in metaverse strategies, the digital worlds offered by Roblox, Epic Games, Snap, NVIDIA and Unity (among others) present… Full Story: The Drum
VOICE STRATEGIES
Amazon Says Alexa Voice Assistant Fixed After Europe Outages
Amazon.com Inc. said its Alexa voice assistant service has been fixed after outages in Europe on Friday. Full Story: Bloomberg.com