By Integrated Marketing Platform | January 10, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Ways to Avoid Marketing-Budget Traps
Ineffective marketing and poor Internet presence are among the top six reasons why 75% of new businesses fail to become successful in the long term, according to U.S. Full Story: Entrepreneur
Nine Big Don’ts For Pulling Off A Marketing Stunt
Marketing stunts can garner a lot of attention in the media and among consumers, but if they’re not planned and executed properly, it might not be the kind of attention companies are seeking. Full Story: Forbes
The rise of digital marketing in the wholesale distribution industry
With the digitalization of sales processes, wholesale distributors have a new opportunity to engage customers and significantly grow their business by… Full Story: Digital Commerce 360
What Corporate Marketing Can Learn From Startup Marketing
I started my marketing career working at global technology companies with very large marketing departments. Full Story: Forbes
Want To Get Ahead In Marketing? Understand Supply Chains
The symbiotic relationship that should exist between marketing and supply chain management might not be obvious. Full Story: Forbes
3 steps to developing a strong marketing plan
Anything worth doing — building a house, raising a family, starting a business — is worth planning. Full Story: WV News
6 tips for marketing your small business on Instagram
You don’t have to spend all your time on social media to boost your bottom line. Full Story: MarketWatch
5 Reasons Why Landing Pages Are a Must-Have Element of Any Marketing Strategy
Create a strong starting point for potential conversion. Full Story: Inc. Magazine
SOCIAL MEDIA
What Are the Best Social Media Channels for Content Distribution in 2022?
It may feel like most of us have spent the last 18 months glued to our phones and screens, finding ways to escape the pandemic and get through the remote working day intact. Full Story: Skyword
What will 2022 bring in the way of misinformation on social media? 3 experts weigh in
To get a sense of what 2022 could hold, we asked three researchers about the evolution of misinformation on social media. Full Story: stopfake
How to Measure Effective Customer Service On Social Media
If you run a business and social media is a necessary evil for you, this article can change your point of view and make you devote a little more time, effort and heart to your presence. Full Story: Business 2 Community
Content Marketing Idea: Create a Year-End Email and Social Media Post
I have an idea for you to engage with your clients and prospects this time of year – send them a year-in-review email. Full Story: National Law Review
SEARCH ENGINE
How To Create A Winning Local SEO Content Strategy
Local SEO content helps your business get discovered by customers. Learn how to create effective local content. Full Story: Search Engine Journal
8 eCommerce SEO Tips To Improve Your Rankings In 2022
The use of eCommerce websites has never been more in demand than now. Full Story: Business 2 Community
Are Outbound Links A Google Search Ranking Factor?
Will adding more outbound links to your content help you rank higher in Google Search? Let’s look at the evidence. Full Story: Search Engine Journal
Enterprise SEO For WordPress: Plugins, Tips & Proven Tactics
Using WordPress for your enterprise site? Improve your SEO strategy with these plugins and other tips to help improve search rankings. Full Story: Search Engine Journal
MOBILE MARKETING
Top 7 Mobile App Failures & Learnings to Build a Successful App
The mobile app market is growing by leaps and bounds in today’s fast-paced world. Full Story: Appinventiv
Mobile App Development Trends to Watch in 2022
The mobile market is booming and showing no signs of slowing down. Full Story: Tech Guide
Why should we boost ROI with in-app ads?
By mastering the little in-app ads tricks in this article, getting the right customers to redefine your ROI would be much easier in mobile app advertising. Full Story: Mint
Mobile marketing: 5 of the top trends from 2021
As part of our Best of 2021 series, The Drum’s journalists have been looking back at some of the biggest stories of the year. Full Story: The Drum
DIGITAL SIGNAGE/ SCREEN MEDIA
Trends that will define OOH advertising and experiential marketing in 2022
While OOH advertising is getting a shot in the arm with brands increasing thrust on tier-II & tier-III cities, brands & marketers are warming up to experiential mktg as we learn to live with Covid. Full Story: Exchange4media
5 Reasons Your Business Needs Digital Signage
Digital signs are becoming more popular, mostly because they are far cheaper to buy and run than ever before. Full Story: Fingerlakes1.com
EMAIL MARKETING
Ultimate Guide to Using WhatsApp Tools for Business
Therefore, your customers receive normal messages without other recipients’ details, just like how BCC works on email marketing. Full Story: CoFounder Magazine
Top Email Marketing Trends for 2022
To the outsiders, it can sometimes feel like email hasn’t changed that much since it was created. Full Story: Business 2 Community
E-COMMERCE
Why Use Ecommerce Demand Forecasting for Your Business?
Ecommerce demand forecasting is the process of predicting and estimating the future demand of your business’ products or services and, ultimately, sales. Full Story: Business 2 Community
The Best Ecommerce Content for Pinterest
Pinterest might not be the first social media platform you think of for ecommerce marketing. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Facebook’s metaverse is its best PR campaign ever
Frances Haugen had a robust public relations strategy—and it worked. Full Story: Quartz
The 6 Weirdest Advertising Campaigns and PR Stunts of 2021
From NFT combo meals to fake press releases, the year offered a healthy mix of clever and confusing. Full Story: Inc. Magazine
MARKET RESEARCH
Why marketers don’t need a big budget to produce effective market research
With investment on a downwards trend, many brands are dealing with falling market research budgets. Full Story: Marketing Week
Market research industry to touch $4.2 bn by FY26, says report
According to the report, the availability of talent, coupled with proven expertise in data handling, technology. Full Story: Business Standard
WEB DEVELOPMENT
6 Ways You Can Use a Website Crawler for Digital Marketing
Digital marketing has evolved a lot in recent years. Full Story: Small Business Trends
How to Start a Web Development Company: Step-by-Step Guide
Are you planning to start a web development company? Do you know the entire procedure of developing a website? Full Story: Influencive
MARKETING AUTOMATION
Improving CX with revenue enablement
Everyone is talking about CX. You can read any number of reports on what is top of mind for the c-suite and CX will often be top of the list. Full Story: B2B Marketing
What is machine learning and how does it work?
Machine learning is everywhere these days, but how does it work? Full Story: Android Authority
ANALYTICS & BUSINESS INTELLIGENCE
Top 5 Best Digital Analytics Software in 2022: Improve Your Sales and Digital Marketing Strategies!
Digital analytics process data from various sources to help businesses keep track of their products/services and performance online. Full Story: Tech Times
Top six big data analytics trends to expect in 2022
Companies are increasingly taking up data analytics to lower costs, enhance customer experience and optimise processes. Full Story: Moneycontrol
BRANDING AND DESIGN
Why it’s time for brand purpose to get real
When Danish marketing and sustainability expert Thomas Kolster wrote his book Goodvertising back in 2012, the world hadn’t quite yet… Full Story: Creative Review
Step 1 to Personal Brand Building is Not What You Think
Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content. Full Story: Entrepreneur
VOICE STRATEGIES
Where is the voice assistant industry headed?
Thanks to the likes of Siri, Alexa, and Google Assistant, voice tech has seen a huge rise in the past decade. Full Story: TechTalks
Can Voice AI Apps become the reliable virtual assistants of the future?
Fast, accurate, responsive: every person who uses a smart device expects results that meet their needs in no time. Full Story: The Jerusalem Post