By Integrated Marketing Platform | February 11, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing Strategies: 6 Tips For A Winning Campaign
Have you been wondering why your firm or business is not receiving as many calls as you would like? Full Story: Forbes
Take Your Business or Side Hustle to the Next Level by Improving Your Digital Marketing Strategy
Overhaul your digital marketing plan for 2022. Full Story: Entrepreneur
How Do You Measure Digital Marketing?
As advisors embrace digital marketing, the tracking of this activity becomes both more important and more challenging. Full Story: Wealth Management
How Tech is changing Digital Marketing in 2022
Research suggests that a good digital marketing strategy can increase revenues by 5-8% over 12 months. Full Story: Craving Tech
What’s In Your Toolkit? 30+ Expert-Approved Content Marketing Tools
Looking to improve content quality and find efficiencies in your process? Check out these 30+ tools content experts use for writing & more. Full Story: Search Engine Journal
Are you ready for marketing in the metaverse?
‘Metaverse’ may be one of the buzz words of 2022 so far, bit it fair to say there are still many sceptics in the business world. Full Story: Business Leader
What Is Digital Marketing and Why Do You Need It?
Technology has birthed the digital age, which has dramatically changed marketing. Full Story: LoveBelfast
How Business Casual Is Changing (and How Your Company Can Adapt
Business casual has long been a popular dress code for businesses looking for relaxed, yet professional employees. But especially in post-pandemic work environments, the standards for business casual have evolved. Full Story: Inc. Magazine
SOCIAL MEDIA
20 Social Media Post Ideas for Your Distributor Business
One of the most frequent questions distributors ask about social media is what to post. Most tend to have product-centric posts, because with so many resources available to them, it’s a lot easier to find ready-to-go graphics. Full Story: Promo Marketing
Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy
Wherever we turn our ears these days, we hear about TikTok – the hottest social media platform of the moment. Full Story: ReadWrite
Let the wisdom of crowds help stem fake posts on social media
The right and left may not agree on what constitutes misinformation, but both would like to see less of it on social media. Full Story: Mint
Five B2B Social Media Trends To Watch In 2022
As you may have observed, society has gone through one of the largest changes that it has seen in over 100 years. Full Story: Forbes
SEARCH ENGINE
Google On The SEO Impact Of Dates In Title Tags
Is there any SEO benefit to adding dates in webpage title tags? Full Story: Search Engine Journal
Essential SEO Tips for Small Businesses in 2022
Paying attention to your website’s search engine optimization (SEO) is more important than ever for small businesses. Full Story: Fingerlakes1.com
Stop Using Domain Authority for SEO Backlinks
Google discontinued its PageRank browser tool in 2016. Full Story: Practical Ecommerce
Five Actions To Take If Your SEO Agency Isn’t Showing Results
Search engine optimization (SEO) is tough. Full Story: Forbes
MOBILE MARKETING
Understanding Google’s Mobile-First Indexing To Generate More Traffic To Your Website
With more than 60% of total online searches made through mobile devices, Google’s mobile-first indexing has likely been one of its top priorities. Full Story: Forbes
SMS looks a promising avenue for business marketing in 2022
The survey questioned 1,000 consumers about their messaging habits to give an insight into their mobile phone activity. Full Story: Business Leader
Expect These 7 Mobile Ad Trends in 2022
Last year brought about a significant number of changes affecting mobile advertising, and it looks like 2022 may be even more dramatic. Full Story: The Fast Mode
How Can a Mobile App Improve Your Business?
Mobile apps, especially those designed for Android and iPhone, have quickly become ubiquitous in today’s society and culture. Full Story: FinSMEs
DIGITAL SIGNAGE/ SCREEN MEDIA
Best Digital Signage Software Product at Best
Digital signage software product listing with links to detailed product features and specifications. Full Story: Best Tips And References
How digital out-of-home can meet the data privacy moment
Let’s explore why data privacy changes are positive for advertising, how they specifically affect DOOH, and the changes DOOH advertisers do need to make to adjust to the impact of ATT and other privacy reforms. Full Story: Digital Signage Today
EMAIL MARKETING
The benefits of centralising your email marketing
Over the past two years, our working lives have changed into something we have not ever known or dealt with before. This is even more true for email marketers. Full Story: Mobile Marketing Magazine
How To Improve Your Brand’s Email Deliverability: Four Best Practices
When you own a business, it’s vital to ensure that your email marketing strategy is on point and brings you closer to achieving your marketing goals. Full Story: Forbes
E-COMMERCE
These Are The Ten Biggest Cryptocurrencies For Ecommerce
Cryptocurrency is still pretty new, but it is already having an enormous impact on several segments, including ecommerce. Full Story: Entrepreneur
These Four Ecommerce Design Trends Will Help Your Brand Innovate in 2022
As we are all aware, the pandemic drove most businesses online in order to survive. Full Story: Retail TouchPoints
PUBLIC RELATIONS
Value of PR: Hint, Not All PR is Good PR
We live in a world where we can connect data to almost everything. And for years, PR agencies have tried to bridge value to PR. Full Story: 1851 Franchise
7 Must-Know Public Relations Strategies for 2022
The rapid changes the world has been going through make PR more challenging than ever before. Full Story: Entrepreneur
MARKET RESEARCH
Five Questions That Will Make Market Research Work For You
Before conducting market research, you should have an idea of what you want to know from your market. Full Story: Forbes
WEB DEVELOPMENT
16 Pro Tips For Boosting Website Speed And Performance
Twenty-five years ago, a business might have been able to get away with having a slower website—after all, in many cases, a business’ site simply offered a little basic information about its services. Full Story: Forbes
Website Development – Website Trends That Will Rule 2022
Innovative ideas in web development are increasing. We can witness new technologies and trends every day. The websites additionally become more fast, interactive and dynamic. Full Story: BBN Times
MARKETING AUTOMATION
5 best marketing automation software and tools
The software platform that automates marketing actions or processes is referred to as marketing automation. Full Story: APN News
Artificial Intelligence in Marketing: Boost the Growth in 2022
Industry leaders around the world are using artificial intelligence to enhance their business with marketing technology. Full Story: IoT For All
ANALYTICS & BUSINESS INTELLIGENCE
What is Business Intelligence Software? Top BI Tools of 2022
The rise of social media has permanently altered marketing. Businesses today spend 5% to 12% of their total sales on marketing, with B2Cs investing more than B2Bs. Full Story: Analytics Insight
How business intelligence is reshaping the retail industry
Retail is one of the most data-driven industries globally, so using business intelligence tools to understand customer behavior, estimate inventory needs, Full Story: Appinventiv
BRANDING AND DESIGN
Top 5 content creation tools to upgrade your branding
Content creation does more than promote social media accounts and websites. It also helps your business attract potential customers and keep your existing customers around by engaging with them regularly. Full Story: Tech Times
7 Ways Your Brand Can Thrive in the Metaverse
Actionable ways to stay at the cutting edge by embracing the new opportunities presented by the metaverse. Full Story: Entrepreneur
VOICE STRATEGIES
Five ways your voice assistant can boost productivity
As of 2020, about 25% of households had at least one Alexa device, according to Amazon, and Google and Apple’s virtual assistants are also readily available. Full Story: Baton Rouge Business Report
Report: 62% of orgs use voice technology to increase revenue
According to a new report by Deepgram and Opus Research, 77% of companies are using voice technology to identify new business opportunities, and 62% are using it to increase revenues. Full Story: VentureBeat