By Integrated Marketing Platform | February 10, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How conversational marketing builds enduring relationships with customers
A Microsoft study shows that 54% of global consumers have higher customer service expectations than in 2020. Full Story: Media Update
How To Power Up Your Retail Marketing Strategy With Online Catalogs
Retail is competitive. Whether you’re a massive corporation or a small business, there’s always someone somewhere that sells something similar. Full Story: MarTech Series
This Is What’s Driving the Next Wave of Growth in Affiliate Marketing
The affiliate industry today is growing rapidly, but it’s not simply from the overall increase in consumers shifting their buying habits to ecommerce. Full Story: Entrepreneur
3 Ways Marketers Can Ease Account-Based Transition for Sales
Many companies hear the buzzword “account-based marketing (ABM)” yet have a blind spot on how sales is affected by a change from a lead-based model to an account-based model. Full Story: CMSWire
What are the key marketing technology trends for brands in 2022?
It’s been another year of growing sophistication across the marketing technology landscape. Full Story: The Drum
Four skills to up your performance marketing game in 2022
Performance marketing is focussed and helps companies target the most relevant audience. Full Story: YourStory
Is Hiring Limiting Your Business’s Growth? Try This.
And what he’s doing is working: the business is growing faster than it ever has, across service areas. Full Story: Forbes
Understanding Add-Backs When Selling Your Business
As an M&A professional, one of the challenges I often experience is evaluating add-backs and adjustments (also known as normalizations). Full Story: Forbes
SOCIAL MEDIA
9 Tips to Create Super Shareable Social Media Content
Need some inspiration for your content approach in 2022? Full Story: Social Media Today
Managing Expectations as a Social Media Team of One
Being a social media manager comes with its challenges, especially if you are the lone social media manager in your organization. Full Story: PR News
How to use social media to find and promote your stories
“Until there is another platform, social media will continue to be on the up. In the last year, many more journalists have gained a reputation through social media.” Full Story: Journalism.co.uk
20 Types of Social Media Content to Get More Leads in 2022
This means, in order to grow your business, you need to connect with your target audience on social media. Full Story: MarTech Series
SEARCH ENGINE
Smart Must-Follow Google SEO Tips for 2022- Learn About Them Here
Since its inception, SEO practices have optimized websites for organic search results and higher search engine rankings. Full Story: Finchannel.com
Why AI Is Important For Your Website SEO
Why AI Is Important for Your Website SEO The technological world provides plenty of opportunities for SEO specialists to make their effort more tangible. Full Story: Rebellion Research
Small Business SEO Checklist: 11 Ways To Improve Rankings
How can you possibly compete against brands and other big businesses in Google Search results? Start with this SEO checklist built for SMBs. Full Story: Search Engine Journal
Keyword research remains essential for search engine optimization, offering insight into what consumers are looking for and their words to describe those items. Full Story: Practical Ecommerce
MOBILE MARKETING
SMS Marketing Tips and Strategies From the Experts
Short Message Service (SMS) is a great marketing tool because it has a 98 percent open rate. Full Story: TechDay
Mobile App Testing: How it Delivers Better Customer Experiences
Mobile applications support businesses to offer a consistent engagement with users. Full Story: CustomerThink
Facebook posts first-ever drop in daily active users
Facebook has recorded the first-ever drop in daily active users (DAUs) in its 18-year history. Full Story: Mobile Marketing Magazine
Take your business to the next level with a custom-built mobile app
As a business owner, you wouldn’t dream of ignoring a paying customer who walked into your store. Full Story: KSL News
DIGITAL SIGNAGE/ SCREEN MEDIA
Online vs. DOOH advertising: Knowing differences can lead to success
There are some differences between online advertising and DOOH and some of them are big. But thankfully, there are also similarities. Full Story: Digital Signage Today
Keys to rolling out your digital signage project
Digital signage is one of the best investments companies can make to raise profits, promote a service or provide essential public information. Full Story: Digital Signage Today
EMAIL MARKETING
3 Marketing Tactics To Boost Customer Loyalty In 2022
Email marketing is one of the most robust marketing strategies to exist to date. Studies show that 49% of customers receive marketing offers through emails… Full Story: SociableBlog
How To Drive Growth With Customer Success
Why Will Email Marketing Still Be Important in 2022? Full Story: BBN Times
E-COMMERCE
Hybrid e-commerce marketing: the new trend for success in 2022
Hybrid approaches and adapting to ever-changing data developments are bound to continue impacting the e-commerce industry this year. Full Story: The Drum
3 Ways Entrepreneurs Can Tailor Their Ecommerce Strategy for Maximum Growth
Ecommerce continues to grow. Here are three things that entrepreneurs need to do in order to find success with it. Full Story: Entrepreneur
PUBLIC RELATIONS
How to Get Your Business Better PR
Growing a business takes more than marketing and ads. Full Story: Entrepreneur
This PR Firm Took Artificial Intelligence Mainstream
You might recall around the end of 2016, when seemingly overnight, the business media went from never having talked about artificial intelligence in business to ubiquitous coverage of its applications in marketing. Full Story: Forbes
MARKET RESEARCH
FIVE WAYS TRANSLATION CAN DRIVE UP THE ACCURACY OF YOUR MARKET RESEARCH
Market research is easily the most crucial step for expanding your business and making sure it is profitable, especially in a foreign market. Full Story: BBN Times
WEB DEVELOPMENT
The 9 Best Ways to Use Google Workspace for Web Development
Developing a comprehensive website specifications document is essential for any web development project. Full Story: MakeUseOf
Python Web Development: 5 Pros and Cons For Your Business
Having a business without a website is like having an identity card without your picture on it. With every transaction and decision made… Full Story: Programming Insider
MARKETING AUTOMATION
Does your organization really need a marketing automation platform?
Though marketing automation goes beyond your average email platform, there is a lot to consider before adopting one for your company. Full Story: MarTech
4 Tips to Nail Marketing Automation
According to recent statistics, the majority of companies throughout the globe now use marketing automation to empower their customer communications, drive conversion-rich opportunities and help marketers to send the right message to the right person, at the right time. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
A Deep Dive on a Customer Experience Priority: Customer Understanding
Getting customer understanding right not only provides great customer experience (CX), it also gives marketers a leg up on what I see as the big opportunities for CX in 2022. Full Story: CMSWire
5 strategies to improve marketing analytics
Marketing analytics is the examination of data gathered during marketing campaigns to identify trends in areas such as the relationship…Full Story: InfotechLead
BRANDING AND DESIGN
This way of looking at branding is good news for small organizations that must compete in the same environment as corporate behemoths like Amazon, Apple and Facebook. Full Story: Newsweek
A match made for marketing: co-branding
‘Co-branding’ or ‘cross-branding’ is a strategic alliance between two or more brands in which the brand names of all partners are used to promote a single product or service. Full Story: Managing IP
VOICE STRATEGIES
Voice Technology Assists Humans Where Automation Doesn’t
Deepgram, a provider of automated speech recognition (ASR) technology, teamed up with Opus Research to poll 400 enterprise decision-makers about the state of voice technology in 2022. Full Story: No Jitter |
How Voice Technology Will Drive Business Communications In 2022
As the digital revolution continues to unfold, one significant and disruptive segment — voice technology — is hitting a sophisticated new application level, one that is enhancing daily life as it continually expands into new areas of business management and communications. Full Story: Forbes