By Integrated Marketing Platform | December 21, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Create An Online Marketing Strategy That Will Help Your Business Grow
No matter what business you’re in, having a strong online presence is important in this day and age. Full Story: TechDay
5 B2B MARKETING TRENDS THAT WILL SET YOUR BUSINESS UP FOR SUCCESS IN 2022
These are the top B2B marketing trends that will boost business success for 2022 and beyond that. Full Story: Analytics Insight
5 Tips for Allocating Your Digital Marketing Budget
It’s no secret that digital marketing is essential to the success of any modern business. Full Story: AllBusiness.com
Five digital marketing strategies that improve conversions
Conversion means different things for different businesses. Full Story: Cyprus Mail
Steps to Create a Complete Marketing Strategy
Effective marketing starts with a well-thought-out, up-to-date marketing strategy regardless of your business size. Full Story: iTech Post
43+ Creative January Marketing Ideas to Start the New Year with a Bang
January. Some call it the Monday of months. Some call it the holiday let-down season. Full Story: Business 2 Community
3 Demand Gen Marketing Pitfalls to Avoid in 2022
Heading into 2022, marketers are once again entering uncharted territory. Full Story: MarTech Series
5 Growth Marketing Tips For SaaS Businesses
As a growth marketer, you may have to experiment with different marketing channels and strategies to find the one that works best for your company. The world of business is… Full Story: Entrepreneur
SOCIAL MEDIA
Business Owners Increasingly Rely On Social Media To Gather Customer Data
They were the most popular social media platforms in terms of collecting customer data based on page likes, shares, and follows. “Twitter and LinkedIn were… Full Story: Forbes
Social Media’s Important Role In Creating Long-Lasting Digital Connections
Tracking and measuring social media marketing and linking it to … platforms can be invaluable when you’re formulating an effective social media strategy. Full Story: Forbes
5 Strategies to Revitalize Your Brand’s Social Media Presence
To some business owners, social media marketing comes naturally. Full Story: TechDay
7 Benefits of Content Curation
Looking for ways to refresh your social media marketing strategy for the new year? Full Story: Social Media Today
SEARCH ENGINE
How organic SEO can strengthen brand performance
From the demise of third-party cookies to certain providers opting people out of marketing efforts, it has never been harder to find and engage the right audience. Full Story: BizReport
Dominate SERPs With Search Intent: How To Improve Your SEO & Content Strategy
How do you build an SEO and content strategy that targets intent? Full Story: Search Engine Journal
Stand Out From the Crowd With Cost-Effective SEO
Though many business owners understand the essential principles of search engine optimization, it’s crucial to keep up with regular changes to stay on top. Full Story: Entrepreneur
Digital marketing has taken the business world by storm. Even small local businesses can benefit from making sure they have a presence in the digital world. Full Story: TechSpective
MOBILE MARKETING
IoT and mobile app development transform the future of UX
IoT and mobile technology have created powerful use cases where consumers and workers can influence their world at the touch of a screen. Full Story: IoT Agenda
12 mobile marketing trends experts are eyeing for 2022
In the mobile-first world, marketers need to consider how their message will be received on smartphones and tablets. Full Story: Fast Company
How to boost your ROI with in-app ads
Today, business competition has transcended outsmarting your competitors in product quality or packaging. Full Story: Mobile Marketing Magazine
Mobile App as a Marketing Channel
Today, mobile is everything! Because everyone is hooked to their phones, mobile marketing is an easier, better way to communicate with customers and promote your products. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH brings holiday ‘experiences’ as retailers strive to rebound
After a difficult 2020 holiday season, the retail industry is expected to rebound this year. Full Story: Retail Customer Experience
What will DOOH in a post-pandemic world look like?
There are few advertising sectors that felt the effects of the pandemic quite as starkly as out-of-home (OOH). Full Story: The Drum
EMAIL MARKETING
How to avoid the 3 most common slip-ups in email marketing
As marketers, we all aspire to gain a deeper understanding of the customer’s journey and, although metrics regarding inbox and deliverability… Full Story: Mobile Marketing Magazine
Email Marketing: The Past, Present, And Future Of Online Business
Email marketing is a reliable, non-intrusive, and fairly inexpensive medium to form a strong bond with your customers. Full Story: Mint
E-COMMERCE
Your eCommerce Site May Fail Without These 6 Things
For eCommerce aficionados, the possibilities are endless. With over 230 million Americans now shopping online, according to Statista, there has been no better time to get into the eCommerce industry. Full Story: Business 2 Community
How CMS Parts Work Together? + 4 Benefits of CMS for Your eCommerce Business
How eCommerce CMS Works? CMS is like building an eCommerce website without actually building an eCommerce website. Full Story: Programming Insider
PUBLIC RELATIONS
Public Relations In 2022: What Will The Future Bring?
Most people will agree that seeing 2021 in the rearview mirror is a good sign. Full Story: Forbes
Trends that will dominate the PR industry in 2022
2021, a year full of controversies saw brands turning to Public Relations and Communications experts to save their reputation and regain consumer trust. Full Story: Business Insider
MARKET RESEARCH
Your How-To Guide for Brand Equity Market Research
We previously answered the questions, “What is brand equity and why is it important?” Full Story: CustomerThink
WEB DEVELOPMENT
9 reasons why responsive testing is important?
Many experts consider HTML to be a very progressive style of web development. HTML can expand data and holders both vertically and horizontally to use all given areas. Full Story: Global Banking & Finance Review
7 Helpful Online Communities for Developers
Whether you’re looking to solve a problem or just connect with fellow developers, communities are always useful. Here are seven of the most helpful. Full Story: MakeUseOf
MARKETING AUTOMATION
The AI Revolution in Digital Marketing
Only a few years ago, very few companies believed that marketing-specific AI engines would be where marketing was going. Full Story: AiThority.com
How Artificial Intelligence Can Help Retailers to Maximize Profits
Remember the days when your local mall was a place to meet up with friends and cruise around causing mayhem while snacking on an Auntie Anne’s pretzel? Full Story: Dealerscope
ANALYTICS & BUSINESS INTELLIGENCE
“We need to make privacy transparent and simple to understand”
For Asabe Yabani, a product owner of marketing analytics at Made.com. Full Story: Campaign
5 Growth Marketing Tips For SaaS Businesses
As a growth marketer, you may have to experiment with different marketing channels and strategies to find the one that works best for your company. Full Story: ValueWalk
BRANDING AND DESIGN
14 Personal Branding Trends You’ll See In 2022, According To Business Leaders
Personal branding is integral to both the image of a leader and the image of their company. Full Story: Forbes
How A Strong Brand Identity Can Bring In Customers
If you own or manage a business, you’re probably familiar with branding. Full Story: Forbes
VOICE STRATEGIES
“Cortana” Could Have Been Named Bingo If Microsoft Listened To Steve Ballmer
Before Cortana launched and failed miserably, Microsoft had big plans for its voice assistant. Full Story: Fossbytes