By Integrated Marketing Platform | December 15, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Marketing Strategies Every Startup Should Try in 2022
Add these strategies to your marketing mix and see what sprouts. Full Story: Inc. Magazine
Now’s the time to declutter your marketing plan
Without a plan, every idea looks like a good idea. Full Story: Employee Benefit News
19 digital marketing predictions for 2022
From supply chain issues to a more socially conscious and connected consumer, the long shadow of Covid-19 continues into 2022. Full Story: CMO Australia
Local Marketing Integration Opt-In Platform
With a streamlined local store marketing strategy in place, franchisees can build hyper-localized plans with ease that will bring customers through the door and maximize revenue. Full Story: Fast Casual
9 Lead Nurturing Strategies That Work (+ The Best Marketing Tools That Help)
One of the most exciting things for any business is to get new customers. Full Story: Business 2 Community
Tips for Marketing a New Startup Business
A jarring 90% of startups fail. Full Story: The Wise Marketer
Top Marketing Skills and Traits for 2022
Companies want marketers with digital skills as evidenced by LinkedIn data on top coveted marketing skills and jobs through the COVID-19 pandemic. Full Story: CMSWire
Wordiness In Your Content Marketing: 3 Important Tips On How to Avoid It
Crafting effective content marketing copy is the goal of every marketer. Full Story: Business 2 Community
7 Keys to Superior Personalized Continuous Revenue Marketing
Consumers have changed. They no longer buy in the same ways. Full Story: Business 2 Community
SOCIAL MEDIA
Twitter Adds Auto Captions for All Video Uploads in Tweets
This is a sneaky big addition – today, Twitter has announced that all videos uploaded within tweets will have auto captions enabled, providing more ways for users to consume video content in the app. Full Story: Social Media Today
How to use Tik Tok, Instagram and other social media to launch a business
Gen Z grew up on social media — we’ve been building our list of friends and followers since we were young. Full Story: CNBC
How food influencers affect what we eat
It is hard to browse through social media without coming across a banquet’s worth of mouth-watering posts, but do these actually alter your own food choices? Full Story: BBC
5 Big Social Media Marketing Lessons From 2021
Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. Full Story: Forbes
SEARCH ENGINE
7 Steps To Outrank Your True SEO Competition
Study these seven crucial aspects of your competitor’s playbooks to score more SEO traffic and succeed in your industry. Full Story: Search Engine Journal
All In One SEO Vulnerability Affects +3 Million Sites
All In One SEO Plugin patched SQL Injection vulnerability that could expose privileged database information. Full Story: Search Engine Journal
Best SEO Plugins for Boosting Your WordPress Website Traffic
SEO can be a daunting thing for many business owners. Full Story: Hesper Herald
Google Analytics vs. Google Analytics 360
Today, data is the currency of the digital economy. Marketers need data-driven insights to understand who their most valuable customers are, which experiences led them to act, and how to get more of them. Full Story: Search Engine Land
MOBILE MARKETING
What are Mobile App Development Trends 2022?
There are over 1.96 million apps on Apple App Store and 2.87 million apps on Google Play. Full Story: Wales 247
Simpli.fi Wins Mobile Marketing Award for Retail Campaign
Simpli.fi, a leader in programmatic advertising and agency management software, today announced that it won the Mobile Marketing Magazine’s award for the Most Effective Retail Campaign. Full Story: MarTech Cube
Microsoft Office App for Android to Add New Video Creation Tool
Microsoft is planning to add a new Video creation tool to its unified Office app for Android. Full Story: Petri IT Knowledgebase
Debunking and Addressing Myths About Consumers and Mobile App Security
In the mobile app development world, it’s common knowledge that consumers care far more about app functionality than they do security … Full Story: CPO Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
eBay launches ‘Small Business Shopfronts’ shoppable digital OOH campaign
In support of the 300,000 small businesses on its platform, eBay and McCann London have teamed up with window display designers from CLM Agency to create. Full Story: Mobile Marketing Magazine
How COVID is transforming the digital signage industry
Digital Signage Today reached out to three digital signage experts to get insight into what they see as the biggest industry trends in 2022 and beyond. Full Story: Digital Signage Today
EMAIL MARKETING
E-mail Marketing Not Working? Do This Before You Hit Send
A lot of businesses fall for the empty promise of cold e-mail marketing. Full Story: Inc. Magazine
How to avoid the 3 most common slip-ups in email marketing
As marketers, we all aspire to gain a deeper understanding of the customer’s journey and, although metrics regarding inbox and deliverability behaviors can produce meaningful insights, we may on some levels be using a little bit of guesswork… Full Story: Mobile Marketing Magazine
E-COMMERCE
7 New Year’s Resolutions for Ecommerce Companies
There are achievement goals such as “increase sales 10% quarter-over-quarter” and habit goals that alter an organization’s behavior. Ecommerce companies that… Full Story: Practical Ecommerce
Why there will be no more ecommerce without web scraping and big data
The use of web scraping has been steadily trending upwards. Full Story: TechRadar
PUBLIC RELATIONS
New research finds PR practitioners not ready for AI
A new research report on how public relations professionals view artificial intelligence has found that while practitioners are aware of its potential, the knowledge and skills are limited. Full Story: De Montfort University
And Just Like That, Peloton Fires Back Following Public Relations Crisis
It’s said that whoever controls the narrative has the power. Full Story: Forbes
MARKET RESEARCH
Not Having Representation In Your Market Research Process Can Skew Results By 60%
Customer intimacy is an essential component of your ability to build an inclusive brand. Full Story: Forbes
WEB DEVELOPMENT
The Top 10 Franchise Website Developers of 2021
A sharp design for a website is an essential tool for a franchise looking to satisfy virtually any goal in the current business market. Full Story: 1851 Franchise
MARKETING AUTOMATION
Marketing vs sales: what’s the difference?
Marketing can be automated, unlike sales, and marketing automation is a key part of developing leads; unlike marketing, sales requires more of a personal and… Full Story: TechRadar
14 Smart Ways Marketers And Advertisers Can Leverage AI In 2022
Leveraging artificial intelligence can help marketers predict consumer behavior and improve the buyer’s journey to create the most effective marketing strategies. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
The business benefits of automating and embedding BI
Automated insights and embedded BI are getting decision-makers the data needed to make quick decisions, accelerate business processes and lessen manual work required. Full Story: SearchBusinessAnalytics
5-step predictive analytics process cycle
A viable predictive model that yields valuable outcomes requires a methodical team approach to goal-setting, data integrity and model development, deployment and validation. Full Story: SearchBusinessAnalytics
BRANDING AND DESIGN
Trends of 2021: The year in branding and logos
Does the design of everyday materials deserve more credit? Logos, exhibition design and book covers can often seem like the zenith of graphic design. Full Story: Creative Review
How to Win the Personal Branding Game With Google Knowledge Panels
This versatile informational tool hovering on the right of most Google search results pages can be an indispensable PR and sales engine, but how do entrepreneurs get one? Full Story: Entrepreneur
VOICE STRATEGIES
Secret voice commands and tricks for Christmas with Alexa
The battle between Google Assistant, Alexa or Siri to be the voice assistant of our lives continues to rage. Full Story: Voicebot.ai