By Integrated Marketing Platform | December 14, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Three Key Benefits Of Coopetition Marketing
Sometimes, the best way to stay ahead is not to compete. Instead, in a networked economy, growth stems from both competition and cooperation. Full Story: Forbes
The Compound Effect: A Secret Weapon For E-Commerce Marketing
From UX and site design to conversion rates, search functionality, cross-selling opportunities and social advertisements, many factors contribute to e-commerce success. Full Story: Forbes
7 Marketing Predictions For 2022
What does the marketing crystal ball say for 2022? Several marketing prognosticators shared their marketing predictions for the coming year: Full Story: Forbes
Two Relationship Marketing Strategies That Can Help Grow Your Business
Most people focus on marketing rather than the relationship in the phrase relationship marketing. Full Story: Forbes
Let Customers Know Their Data Is Safe: Cybersecurity As A Marketing Tool
As medical equipment maker Philips has increased its cybersecurity measures in recent years, it has incorporated slogans like “Security by Design” and written blog posts on the topic. Full Story: Forbes
Top ten marketing tips ahead of Christmas
The race to Christmas is well and truly underway for businesses and shoppers alike, so now is the time to ensure your marketing is up to scratch for the busiest sales period of the year. Full Story: Marketing Mag
How agile is transforming modern marketing
Learn why agile is becoming the new foundation for marketing going forward. Full Story: MarTech
Google: Top digital marketing trends and predictions for 2022
It’s that time again when we all collectively look at the digital trends and opportunities for the new year. Full Story: Hospitality Net
SOCIAL MEDIA
Three Key Benefits Of Coopetition Marketing
Sometimes, the best way to stay ahead is not to compete. Instead, in a networked economy, growth stems from both competition and cooperation. Full Story: Forbes
The Compound Effect: A Secret Weapon For E-Commerce Marketing
From UX and site design to conversion rates, search functionality, cross-selling opportunities and social advertisements, many factors contribute to e-commerce success. Full Story: Forbes
7 Marketing Predictions For 2022
What does the marketing crystal ball say for 2022? Several marketing prognosticators shared their marketing predictions for the coming year: Full Story: Forbes
Two Relationship Marketing Strategies That Can Help Grow Your Business
Most people focus on marketing rather than the relationship in the phrase relationship marketing. Full Story: Forbes
Let Customers Know Their Data Is Safe: Cybersecurity As A Marketing Tool
As medical equipment maker Philips has increased its cybersecurity measures in recent years, it has incorporated slogans like “Security by Design” and written blog posts on the topic. Full Story: Forbes
Top ten marketing tips ahead of Christmas
The race to Christmas is well and truly underway for businesses and shoppers alike, so now is the time to ensure your marketing is up to scratch for the busiest sales period of the year. Full Story: Marketing Mag
How agile is transforming modern marketing
Learn why agile is becoming the new foundation for marketing going forward. Full Story: MarTech
Google: Top digital marketing trends and predictions for 2022
It’s that time again when we all collectively look at the digital trends and opportunities for the new year. Full Story: Hospitality Net
SEARCH ENGINE
4 elements that help create compelling SEO content
Creating content for SEO purposes is often associated with keyword-stuffed articles that lack quality and voice. Full Story: Search Engine Land
How Do I Deal With Large-Scale Pagination Issues?
Often, enterprise SEO is all about the give and take – knowing what to fight for and where to concede. See how this applies to pagination. Full Story: Search Engine Journal
How To Improve Your Business’s Online Visibility In One Day
You might’ve heard about the mythological “SEO in one day” strategy. … The truth is that search engine optimization (SEO) isn’t as difficult as it’s… Full Story: Forbes
Header Tags & SEO: How to Use Them to Better Structure Your Content
In the latest episode of Hack My Growth, we’re looking at header tags and their importance to SEO. Full Story: Business 2 Community
MOBILE MARKETING
The top 5 mobile marketing trends to watch out for in 2022
2021 was a challenging year for many within the mobile marketing ecosystem. But with great change came great opportunities. Full Story: The Drum
THE VALUABLE BENEFITS OF USING A MOBILE APP FOR CRYPTO TRADING
Ever since cryptocurrencies took the financial world by storm, people from various walks of life are becoming increasingly interested in the vast trading opportunities this nascent asset class presents. Full Story: FinanceFeeds
Adobe launches Creative Cloud Express for simple, mobile media creation
Adobe’s latest addition to the Creative Cloud catalogue focuses on giving everyone from students to creative professionals a quick … Full Story: ZDNet
How to get the Bwin mobile app on your smartphone
Despite the fact that some people don’t feel the need to use a mobile betting app for Android and iOS, others like having access to those things. Full Story: Augusta Free Press
DIGITAL SIGNAGE/ SCREEN MEDIA
The Best Digital Signage Software(TOP-10) Worth to Use in 2022. Complete Guide
Digital signage software is an important tool for any business or organization today. Full Story: The Daily World
Untangling the Full Lifecycle of Digital Signage
Digital signage gives brands and retailers a way to represent themselves and engage with customers in public, digital form. Full Story: Fast Casual
EMAIL MARKETING
Improve Your Email Strategy By Monitoring These 8 Email Marketing Metrics
Despite the fact that email marketing is one of the oldest forms of inbound marketing, it continues to be one of the most effective. Full Story: Business 2 Community
5 Email Marketing Automations Before the Holiday Season
Emailing is essential ahead of the holiday season. Full Story: PC Tech Magazine
E-COMMERCE
Walmart Canada launches Interac debit payments for ecommerce shopping
“We know our customers want a seamless omnichannel shopping experience and we’re proud to offer it. Full Story: IT World Canada
5 ways to prepare your brand for international ecommerce
There are other ways ecommerce brands can experience rapid growth and success. Full Story: TechRadar
PUBLIC RELATIONS
And Just Like That, Peloton Fires Back Following Public Relations Crisis
It’s said that whoever controls the narrative has the power. Full Story: Forbes
Leading With Empathy Is the Best Way to Avoid a PR Crisis
The recent PR crisis for Better.com is a lesson for all of us on the importance of empathy in leadership. Full Story: Entrepreneur
MARKET RESEARCH
Market research industry grows despite Covid-19
The report found that overall growth had slowed compared with recent years, partly due to Covid-19 and lockdown-related disruptions during 2020, but that nevertheless more than half of companies grew in the past year. Full Story: Research Live
WEB DEVELOPMENT
Best Programming Languages for Web Development
Do you know which programming languages are preferred by developers worldwide? Full Story: Analytics Insight
The Most Popular React UI Component Libraries in 2022
While the base library of React is solid, there are multiple component libraries filled with valuable design elements for your React app or web… Full Story: SitePoint
MARKETING AUTOMATION
Using AI-Based CDPs to Improve the Customer Experience
If marketing is relying on business intelligence teams or data scientists to collect data from disparate systems, run predictive models, and create segments… Full Story: CMSWire
How Better Tech Equals Business Intelligence for Propane Marketing
The Marketing Analytics Canvas Tool. To help marketers address such challenges, we created a tool that guides the process of designing an… Full Story: MIT Sloan Management Review
ANALYTICS & BUSINESS INTELLIGENCE
Using AI-Based CDPs to Improve the Customer Experience
If marketing is relying on business intelligence teams or data scientists to collect data from disparate systems, run predictive models, and create segments… Full Story: CMSWire
How Better Tech Equals Business Intelligence for Propane Marketing
The Marketing Analytics Canvas Tool. To help marketers address such challenges, we created a tool that guides the process of designing an… Full Story: MIT Sloan Management Review
BRANDING AND DESIGN
Eight Branding And Design Trends To Follow In 2022
Branding is the personality of a business. As a complex combination of voice, tone, color palettes, font choices, and story, good branding creates a lasting impression and differentiates a business from its competitors. Full Story: Forbes
Adobe announces Creative Cloud Express: Graphic design for everyone
On Monday, Adobe announced Creative Cloud Express, aka graphic design for dummies. Full Story: Mashable
VOICE STRATEGIES
New Alexa Skill Developer Accelerator Program Boosts Developer Revenue Share
Amazon is giving a bigger share of Alexa skill revenue to developers with the new Alexa Skill Developer Accelerator Program. Full Story: Voicebot.ai