By Integrated Marketing Platform | August 05, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to do digital marketing in the age of privacy?
Data is a crucial component of digital marketing. However, as privacy rules become more stringent, the necessity to adapt to new methods of data collection and management becomes more essential. Full Story: The Economic Times
Why Marketing Is Key To Building A Great Culture
Businesses are facing unprecedented headwinds: trends like the Great Resignation, the Great Reshuffle, rising costs and the potential looming recession. Full Story: Forbes
86% Of B2B Brands Find Success With Influencer Marketing
A new report finds 86% of B2B brands are successful with influencer marketing. Learn more about what’s working for them. Full Story: Search Engine Journal
25 Twitter Marketing Tips That Actually Work
How can you make your brand’s Twitter presence more impactful? Full Story: MarketingProfs
The Biggest Challenge in Marketing is Still Your Website
Twenty-plus years after the dot-com explosion, you’d think most brands would have their website strategy figured out. Full Story: MarTech Series
2022 Digital Marketing Trends: What to Expect in the Coming Years
Just like fashion, digital marketing trends come and go. Just when you think you have a handle on the latest techniques, a new crop of strategies comes along to shake things up. Full Story: MyChesCo
Why Marketing Should Always Be Part of Your Restaurant’s Budget
Get the ball rolling by picking the best platforms for your restaurant and launching your marketing program. Full Story: QSR magazine
The Future of AI and Content Marketing
Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? Full Story: MarTech Series
SOCIAL MEDIA
Social media marketing tips to grow your retail business
Social media marketing is one of the best ways to grow your retail business faster at a lower cost. Full Story: Retail Technology Innovation Hub
TikTok data privacy issues prompt need for social media plan
Data privacy concerns stemming from data collection practices of social media platforms means corporate leadership should be involved in determining a social media strategy. Full Story: TechTarget
How To Grow Your Small Business Through TikTok and Other Social Media
Follow these tips for starting and growing a following on any social media platform and learn why having an active social presence matters regardless of the platform. Full Story: GOBankingRates
Social media: Keeping it real with your customers
Each platform has its own culture and “rules” about how you show up in those spaces. Analyze your needs to see where you fit best. Full Story: Chase Bank
SEARCH ENGINE
Why You Should Target Zero Search Volume Keywords
Many online businesses miss out on huge opportunities because they ignore keywords with zero search volume. Full Story: Search Engine Journal
Keyword research for search engine optimization identifies the queries of a target audience. The process is similar for all forms of content, including videos. Full Story: Practical Ecommerce
8 Ways To End Silo Mentality & Increase Business Agility
Discover how bringing your team together will help you catch SEO issues before they damage your rankings – and bottom line. Full Story: Search Engine Journal
Google Shows New Snippets For Quoted Searches
Google changes how search results are displayed for queries that contain text in quotes. Full Story: Search Engine Journal
MOBILE MARKETING
Cross-Channel Marketing: Why SMS is an Essential Part of Your E-Commerce Strategy
Cross-channel marketing enables online brands and retailers to blend different communication channels to reach customers and create cohesive shopping experiences. Full Story: Total Retail
Launch of the Management in Practice Mobile App
Management in Practice has launched an app for smartphones and tablets, on IOS and Android, so readers can access our latest news, blogs, and analysis on the go. Full Story: Management in Practice
YouTube experimenting with new feature that allows video zoom in
There are already ways to zoom in on YouTube’s content with various accessibility functions on Android, iOS,and in a desktop browser. Full Story: Hindustan Times
How to market a loyalty program effectively
Apps also let customers track loyalty points from their phones and can boost CX with gamification. To gamify a loyalty program, a mobile app’s UI can display… Full Story: TechTarget
DIGITAL SIGNAGE/ SCREEN MEDIA
LED signage can make big impact in large or small formats
While size is important in LED digital signage, many additional factors go into making a display truly impactful. Full Story: Digital Signage Today
DOOH: advertising’s big opportunity?
Not for the first time, digital out-of-home (DOOH) is on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic and all its associated lockdowns sharply curbed investment. Full Story: ExchangeWire
EMAIL MARKETING
Email marketing: Showing up right on time
The rise of social media was supposed to mean the death of email marketing. Instead, email marketing continues to be a reliable method of digital communication for many organizations and businesses. Full Story: Chase Bank
Unlocking the potential of online email marketing in 2022
At the most basic level, email verification software can tell marketers if an address is in use or not, this makes email marketing lists much more efficient and… Full Story: Retail Times
E-COMMERCE
16 Ways To Leverage E-Commerce Trends Every Marketer Should Know About
The world of e-commerce has been consistently and rapidly evolving since its inception, and the rate of change has only increased over the past few years. Full Story: Forbes
How Pinterest hopes to catch up to the e-commerce boom
Long before the pandemic-driven e-commerce boom, marketers saw a gold mine in Pinterest that many felt was left nascent. Full Story: Digiday
PUBLIC RELATIONS
The Digital Voice Ad Tech PR Agency Grows Team By Eight
Having recently celebrated its ten-year anniversary, B2B ad tech specialist PR agency The Digital Voice has now appointed eight new starters… Full Story: ExchangeWire
How social media has redefined the communications role
Considering about half the world’s population uses social media, it’s no surprise that maintaining a social presence has become central to communications, branding and marketing efforts. PR Daily
MARKET RESEARCH
It’s Time to Refresh Your Market Research: How to Get Started
It’s time to hit the drawing board and get in touch with how you can guide your ideal clients and customers to success. Full Story: Special Events
WEB DEVELOPMENT
What Is the Cheapest Way to Start a Business?
If you are starting an online business, you will need to consider the cost of website development and hosting as well as any other associated costs,… Full Story: Jumpstart Magazine
7 Best Frontend Frameworks That Accelerate Pace of Web Development
They say one should use the correct ingredient to create the perfect taste. Full Story: ReadWrite
MARKETING AUTOMATION
Top Trending Artificial Intelligence AI Technologies in 2022
Abrand-new area of computer science was initially referred to as “artificial intelligence” in 1955. Full Story: MarkTechPost
6 Actionable Ways Of Using Automated Tools To Grow Your Business
When done in an intelligent way, business process automation allows companies to achieve up to 400% ROI. Full Story: HostReview
ANALYTICS & BUSINESS INTELLIGENCE
How Businesses Use Unstructured Data for Business Intelligence
Enterprise data is 80 percent unstructured, and that number will continue to grow. The rate of unstructured data’s growth is climbing rapidly at a rate of 55 to 65 percent each year. Full Story: CIO Insight
Incorporating Data And Analytics Into Your Marketing Plan
As the marketing world becomes more complex, you’ll need to incorporate data and analytics into your marketing plan, as they can help you understand your customers and how they interact with your brand. Full Story: Forbes
BRANDING AND DESIGN
How to Let Shoppers Know Your Brand Is Worth the Money
As consumers tighten their belts in response to inflation and the risk of recession, brands are seeking ways to tell consumers their products have value. Full Story: The Business of Fashion
The Benefits of Having a Consumer Brand for Hard Science
Any company doing something innovative and hard that ends up in food or consumer space, would be crazy not to think carefully about whether a consumer brand could help them. Full Story: Entrepreneur
VOICE STRATEGIES
Voice Commerce Market 2022 Forecast to 2030 research provides accurate economic, global, and country-level predictions and analyses. Full Story: Digital Journal