By Integrated Marketing Platform | August 25, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Unlock The True Power Of Marketing
My first job after business school was in a prominent general management strategy consulting firm, where I focused on marketing strategy. Full Story: Forbes
What’s ‘Always-On’ Content Marketing, And Why Should You Be Doing It?
Almost three-quarters of the way thru 2021, it’s safe to say that this year has already been quite the wild ride. Full Story: Forbes
The language of marketing is so imprecise as to be almost meaningless
In contrast to fields such as law, few marketing terms have agreed definitions, which prevents accountability. Full Story: Marketing Week
Is It Ever Gonna Be Easy for Marketing Ops?
And you know where it fits like a glove? Marketing ops. Full Story: CMSWire
Creating a Content Marketing Strategy Guide
Content marketing strategy is all about answering your audience’s questions and providing them with valuable content and solutions on a consistent basis. Full Story: Kaleidico
Progressive Profiling: Key to Personalized Marketing Without Sacrificing Conversion Rates
The modern digital marketing landscape solely relies on personalization, and businesses need to understand their consumers before approaching them. Full Story: CustomerThink
Should We Be Saying Less In Digital Marketing?
A friend once told me, “In 2016 [at the time], every company needs to be a software company …” In many ways, I think every company in 2021 feels a pull toward being a digital marketing company. Full Story: Forbes
A Look at the Top 4 Digital Marketing Categories
Digital marketing has become a necessity for any business attempting to survive in this day and age. Full Story: CMSWire
SOCIAL MEDIA
Facebook Publishes New Christmas Marketing Guide to Assist with Campaign Planning
With Christmas now only 123 days away, Facebook has published a new Christmas Marketing Guide to help guide your strategic planning, and map out a more effective approach based on key shopping behaviors and events. Full Story: Social Media Today
Social Media Has Not Stemmed The Tide Of Email. But It Will Someday
A recent report about the massive influx of email facing us all day long made me wonder: when will it end? Full Story: Forbes
Social Media and Job Search: Succeeding as an Experienced Professional
If you’re on a job hunt as an experienced professional, social media could give the edge you need to impress recruiters. Full Story: Business 2 Community
6 Tips for Building & Nurturing a Personal Brand on Social Media – and Why
In franchising, we’re all in the business of building brands. Full Story: Franchising.com
SEARCH ENGINE
SEO Salary Report 2021: How Much SEO Pros Get Paid
How much do SEO professionals make? See average SEO salaries by job title and years of experience in survey findings from 2,300+ respondents. Full Story: Search Engine Journal
HOW TO CREATE QUALITY SEO CONTENT: 7 SIMPLE STEPS TO GET STARTED
Unique SEO content is the heart & soul of every blogging business. Full Story: Influencive
6 Google Sheets Functions Every SEO Should Know
In this episode, we are going to be looking at six powerful functions within Google Sheets that every SEO needs to know. Full Story: Business 2 Community
6 Ways to Use Video Editing Software to Grow Your Brand Online
Video is one of the most engaging ways for brands to connect with consumers. Full Story: Search Engine Journal
MOBILE MARKETING
4 Mobile Marketing Tactics to Use in 2021
Mobile marketing is the practice of reaching consumers through their smartphones and other mobile devices to promote your business, and with one-third of the world’s population using smartphones, it’s safe to say that mobile marketing is a hot commodity. Full Story: Digital Information World
App Store Optimization: How To Market Your Mobile App In 2021
The year 2020 was eventful for mobile app developers and publishers. Full Story: Forbes
Different Types of Mobile Marketing Strategies
Since numerous social media platforms, websites, and mobile apps offer their own unique and personalized mobile ad alternatives, mobile marketing ad formats … Full Story: MarTech Outlook
How to Get More People to Use Your Mobile App
Do you want to get more people to use your mobile app? If so, you’re not alone. The app market has grown dramatically over the past decade. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
What the rise of digital signage means for your business
It’s hard to believe that it’s been a year-and-a-half after the news first broke of the pandemic, confining consumers to their homes and increasing their online shopping habits. Full Story: Bizcommunity
Programmatic Digital Out of Home has arrived
Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. Full Story: Bizcommunity
EMAIL MARKETING
Email marketing drives sales results and sometimes drives customers away
While one might think flooded in-boxes overwhelm consumers, surveys continue to show email marketing can be highly effective for brands and retailers. Full Story: RetailWire
Is This Amazon Email Fake? How To Spot The Scams
Every day, I get several emails pretending to be Amazon order confirmations. Full Story: Forbes
E-COMMERCE
Five Best Practices For E-Commerce Marketing
E-commerce is always evolving, but over the last year, we’ve seen it change and adapt at an astonishing rate. Full Story: Forbes
17 ecommerce marketing tips to follow in 2021
Running an online store is a lucrative business idea, but it doesn’t come without its challenges. Full Story: TechRadar
PUBLIC RELATIONS
Pandemic Lessons for B2B Marketing Leaders: PR Still Matters, Especially for Sales
PR has a mixed reputation, particularly in B2B marketing. Marketing departments tend to see PR as a standard part of the marketing mix. Full Story: CMSWire
It’s that simple. One factor, above all others, is key to making PR successful — and this is partnership. Full Story: Media Update
MARKET RESEARCH
Top Reasons Market Research is Crucial for Mobile App Development
Using a mobile app and getting all small to significant needs met is a piece of cake, but have you ever wondered how much work and time was spent in creating that app? Full Story: Programming Insider
WEB DEVELOPMENT
Pros and Cons of PHP Outsourcing
PHP is currently one of the most frequently used programming languages in web development. As it’s been a long time since PHP has been first used, hence plenty of web developers all over the world have mastered it. Full Story: Programming Insider
Information and Digital Technology: Web Development
Multimedia specialists and web developers create computer animation, audio, video and graphic image files for multimedia presentations, games, motion pictures, information kiosks and the web. Full Story: Policy library
MARKETING AUTOMATION
The Top Marketing Trends: AI and Automation Drive Digital Interactions
At the start of the COVID-19 pandemic, many businesses had to shut down operations entirely. Full Story: Destination CRM
5 Reasons You Can’t Ignore Artificial Intelligence for Your Startup Business
Artificial intelligence can help startup companies reach customers at the right time. Full Story: The Good Men Project
ANALYTICS & BUSINESS INTELLIGENCE
The growth mandate: How marketers are facing up to the pressures of marketing-led growth
Today’s digital-first customer wants personalised offers from companies who understand their needs. Full Story: Mumbrella
6 reasons why it’s important for marketing to understand finance
While we are not saying that you should rush to give a virtual hug to your nearest finance person, it is important to understand finance. Full Story: B2B Marketing
BRANDING AND DESIGN
Seventy-one percent of consumers (71%) enjoy co-branding partnerships, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Full Story: AiThority.com
How Sonic Branding Builds Business Value in Conversational AI
The world of voice-first and voice-only is upon us. Intelligent voice assistants are becoming an integral part of our daily lives. Interactions with smart speakers increasingly involve voice responsive ads for an immersive conversational experience. Full Story: Opus Research
VOICE STRATEGIES
Windows 10 Home vs. Pro: What’s the Difference?
Windows 10 has played a large part in our daily work routine. It is considered an essential tool these days. However, just like any other software, it is constantly upgraded. The developments provide the needs of many users. Full Story: TechBullion
A Sonos survey suggests the company might build a voice assistant of its own
Sonos might be developing a voice assistant alternative to Alexa or Google Assistant for its speakers, according to a customer survey spotted by VoiceBot.ai. Full Story: The Verge