How The Hunger For Earned Content Is Creating A PR Software Revolution
One of the most significant trends affecting the marketing industry is the flow of dollars from paid media to earned and owned media. Full Story: Forbes
When the billionaire family behind the opioid crisis needed PR help, they turned to Bloomberg
Long celebrated as civic-minded philanthropists, the Sacklers were becoming pariahs. Full Story: Salon
If You Can Set Aside Its PR and HR Issues, You Should Buy Amazon Stock
Last October, I started to turn negative on Amazon (NASDAQ:AMZN), Jeff Bezos, and by extension, Amazon stock. Full Story: Investorplace.com
PR agencies who promise a return based on old-fashioned deliverables like press releases need to wake up or start looking for a retirement home. Full Story: Lancashire Business View
In a culture of resilience, admitting to being bullied is the ultimate crime in PR. It’s time we tackled this taboo head on. Full Story: PRWeek
Startup fashion brands are demanding more from their PR agencies
According to several agencies, brands are both asking for and being provided with a wider range of services outside of a typical PR agency’s purview from competitors. Full Story: Glossy
How Much Should You Spend on PR & Marketing?
You likely know your business needs marketing and public relations, but how much should you budget for it? Full Story: Business 2 Community
Five PR Management Tips They Don’t Teach You in College
A group of aspiring PR pros peppered me with questions recently. Their queries reflected the same naiveté I had at their age. Full Story: PR News – For Smart Communicators
PR needs to rethink the meaning of ‘earn’
For too long, PR has been seen as the discipline that earns ‘free media’ and we’ve been measured against how much editorial media we can earn. Full Story: MuMbrella
A good PR campaign has to start with the award entry in mind
This time of year, is my favorites in the PR calendar. Full Story: MuMbrella
