Moments after news of the Europe travel ban was announced, a colleague in the travel industry informed me that his company was in a holding pattern for all public relations activities as the coronavirus threat was assessed. Full Story: Upstate Business Journal
How to Uncover the Hidden Benefits of Sentiment Analysis in PR & Marketing Measurement
More organizations now use sentiment analysis in their media monitoring and measurement programs to gauge public sentiment toward a company and its brands. Full Story: Business 2 Community
A PR Professional In Diversed Industry Sets An Example Of Proficiency
Public Relation is unique field that requires a confluence of skill sets and personal qualities. Full Story: Inventiva
Why and how you should infuse personalization into your PR
Apps, geotargeting and customized content are the trends to ride. Also, keep your SEO conversational, and don’t forget to take a stand in today’s values-conscious landscape. Full Story: PR Daily
The Benefits of Pro Bono and Nonprofit PR Clients
The day-to-day of communications work can wear on a practitioner. Full Story: PR News
Why Aren’t Employers Giving PR Employees the Benefits They Want?
By now, the “war for talent” has been well-documented. We’re facing a shortage of talent. Full Story: Business 2 Community
Eight Pieces Of PR Advice To Help You Cut Through Common Misconceptions
Forget everything you think you know. Public relations is an industry that’s surrounded by misconceptions. Full Story: Forbes
Dark PR, also known as negative PR, refers to any practice that intentionally aims to damage or discredit a competitor through PR efforts. Full Story: Media Update
The Evolution of PR: 5 Methods to Transform your Strategy from Press Releases to a 360° Campaign
When I started in public relations 17+ years ago, press releases were paramount as a way to create a splash for clients. Full Story: Forbes
Four ethical concerns in PR you should know about
Being aware of ethical concerns in public relations will allow you, as a PR pro, to be prepared for and cautious of potential issues that may arise that could cause damage to your reputation. Full Story: Media Update
