A great PR brief is not about what you want
Marketers are under increasing pressure as the world struggles to adapt and ride out the economic impacts of COVID-19. Full Story: Marketing magazine
Common PR Mistakes That Startups Make, And How To Avoid Them
The goal of your PR strategy is to position your brand and portray it in the best possible light. Full Story: Forbes
When Is A Brand PR-Ready? 10 Things For Agencies And Clients To Have In Hand
Public relations professionals are often approached by clients who want media coverage but don’t know what’s involved or what they hope to accomplish, aside from increased brand awareness. Full Story: Forbes
7 deadly PR truths from ‘Tiger King’
The Netflix documentary offers more than entertainment for viewers. Here are some communications takeaways from the cultural phenomenon. Full Story: PR Daily
Common PR Mistakes That Startups Make, And How To Avoid Them
The goal of your PR strategy is to position your brand and portray it in the best possible light. Full Story: Forbes
Why women entrepreneurs should manage their own PR
Public relations can be costly for low budget entrepreneurs. If you are a struggling single mother running a home business, doing your own public relations makes sense. Full Story: Free Malaysia Today
A Sentimental Journey: PR Crisis Edition
As I write this article sitting on my back porch, we are in the thick of a global pandemic — an invisible world war, you might say. Full Story: Forbes
PR Pros Adapt Pitching and Messaging Frequency to Pandemic
One of the top questions on PR pros’ minds is how often they should be pitching to the media. Full Story: PR News – For Smart Communicators
How To Find The Right PR Match For Your Company
Public relations (PR) has always been hard to define. Full Story: Forbes
Why you need digital PR in your SEO strategy
When people think of PR, they’re used to thinking about features in the local paper or their favourite glossy magazine. Full Story: The Drum
