Tips for encouraging employees to share brand messages

Your workers are key ambassadors for your brand, especially on social media. However, you must provide clear guidelines to ensure the right message comes through online. Full Story: PR Daily

Four PR tools that will impress your clients

As a PR pro, impressing your client is easy to do — so long as you have the right tools at your disposal. Full Story: Media Update

The secret to earned media coverage during COVID-19

The global pandemic has exacerbated and accelerated changes in the media landscape. To be successful media relations pros, PR practitioners must show unprecedented fidelity to a good story. Full Story: PR Daily

59% of Consumers Dismiss Corporate Pandemic Messages as ‘PR Efforts’

As we move into the third month of the novel coronavirus in the US, companies and organizations continue to debate their external communications. Full Story: PR News

3 Ways to Stink at PR and How to Improve

Some people just stink at PR for example by offering boring spokespersons. Full Story: Business 2 Community

Coronavirus updates: How PR leaders can manage their WFH teams

IN last week’s column, we wrote about how working from home (WFH) has transformed from a trend into a necessity. Full Story: Business Mirror

Five digital skills every PR pro needs

Digital skills are vital for any PR professional who wants to succeed during a time where remote working has become the norm. Full Story: Media Update

Small Biz PR and Marketing During a Global Crisis? Yes, You Can

In times like these, it’s easy for small businesses to hunker down and pull back on marketing their companies until it blows over. Full Story: Business.com

Hootsuite appoints Adhesive to its public relations account

Adhesive is taking on Hootsuite’s B2B, corporate and corporate social responsibility communications initiatives in the region, and will be working on the brand’s events. Full Story: MuMbrella

The role of communicator shines bright during the pandemic

The Institute for Public Relations’ Tina McCorkindale lights the path with data-driven guidance. Here’s what the research says about efforts to start recovering from COVID-19. Full Story: PR Daily