Marketing knowledge: “Now is the time to let your PR do the talking’

As the UK starts to move out of lockdown and companies in the sector begin to reopen their doors to customers, there has never been a more important time for businesses to communicate with customers. Full Story: THIIS

6 Ways Healthcare Businesses Can Use PR For SEO

Businesses rely heavily on their internet presence and PR is a crucial part of enhancing brand awareness. Full Story: BBN Times

Three steps to creating a winning PR sponsorship proposal

As a PR pro, part of your job entails creating proposals that can secure sponsorship for businesses and organisations. Full Story: Media Update

7 Tips to Maximize Your AV Budget When Events Return

As live events return, they will look very different and require a variety of modifications from planners, venues and audiovisual providers. Full Story: PR.com

Why PR Needs to Avoid Convenient Diversity Now

For the nearly 40 years I’ve been involved in media, I’ve seen the same pattern. Full Story: PR News

Seven Questions to Ask When Hiring a PR Agency

Three years. That is the average length of today’s client-agency relationship. That average is less than half of what it was 20 years ago, and it continues to decline. Full Story: MarketingProfs.com

A look at PR industry’s most creative campaigns during lockdown

“When the going gets tough, the tough gets going,” a popular witticism in American English fits aptly for public relations industry during the corona times. Full Story: Exchange4Media

How PR professionals can move on—post-pandemic

WITH a nationwide quarantine disrupting our professional lives for almost two months, one drastic change we’ve had to adjust to is our near-zero mobility. Full Story: Business Mirror

Public Relations Firm Says It Was Hired To Promote A Celebrity-Studded Philanthropy Conference “Built On Lies”

A virtual summit on philanthropy is advertising a star-studded event that will feature celebrities like George and Amal Clooney, Charlize Theron, Stephen and Ayesha Curry among others as attendees. Full Story: Forbes

Public relations and advertising competitions during a pandemic

When University of Nevada, Reno students signed up to compete in the Public Relations Student Society of America Bateman Competition and the American Advertising Federation National Student Advertising Competition (NSAC) in fall 2019, they did not expect to complete their work during a global pandemic. Full Story: Nevada Today