How PR Can Help You Salvage The Second Half Of 2020

If you are like millions of small- and medium-sized business owners across the nation and beyond, you might be looking at your financial statements and annual projections and scratching your head. Full Story: AiThority

Eight Steps To Effectively Use Social Media During A PR Crisis

Once information about your company has gained traction, it can be hard to stop it. Full Story: Forbes

Using Surveys to Create a Winning PR Strategy in 2020

Public relations and market research are hardly ever mixed. Full Story: Business 2 Community

Marketing knowledge: Positive public relations – the key to post lockdown recovery

With retail shops across the majority of the UK now back open, the focus for retailers will be on driving footfall and reaching out to customers to rebuild consumer confidence and generate much-needed sales revenue. Full Story: THIIS

How PR And Media Relations Can Attract New Clients For Your Financial Business

Financial advisors, broker dealers and asset managers are always looking for a leg up when it comes to marketing, but so many of the tactics still utilized are antiquated and much less likely to work in attracting members of future generations. Full Story: Forbes

Three Ways This Chicago-Based PR Executive Is Moving Beyond The Monoculture

Ashley Thomas is the Director of Public Relations at Chicago-based food digital marketing agency SRW. Public relations (PR) runs in her family. Full Story: Forbes

Yes, PR has a racism problem. And we all need to act

Why was the PR sector – like society at large – not united in condemnation of the police brutality? Full Story: PRWeek

Marketing Knowledge: The value of local media for mobility retailers and suppliers

For mobility retailers keen to revive sales after the months of lockdown, raising awareness among their local community is vital and local news coverage can go a long way to achieving that. Full Story: THIIS

Handling PR In A Crisis Situation: 12 Expert Tips

When a company makes a misstep, it’s up to the PR team to do damage control. Full Story: Forbes

What Facebook Shops means for the future of e-commerce

As the social media giant takes another step forward—and COVID-19 spurs more consumers to shop online—marketers and PR pros are rethinking online strategies. Full Story: PR Daily