Why PR is an essential service in rebuilding your business
With the lockdown regulations being eased, many businesses are reopening their doors after weeks of closure. Full Story: Bizcommunity.com
Four FAQs about working in modern-day PR answered
The PR industry is currently undergoing big changes. Full Story: Media Update
Why PR pros should rebrand themselves
Public relations professionals are responsible for maintaining good relationships between their client’s brands and their consumers, as well as keeping the brand perceptions up to par. Full Story: Media Update
Four wellness trends that every PR should pay attention to
PR pros need to be aware of wellness trends to better understand the needs of audiences across all industries — especially since wellness concerns everyone. Full Story: Media Update
The PR industry needs to manage its reputation through diversity
The PR industry must live up to diversity strategies and focus on breaking down stereotypes to remain relevant in a competitive marketing landscape. Full Story: PR Week
Weathering the storm: PR during a crisis
Often out of the limelight, PR firms and solo agents — an integral cog in the industry’s machine — have juggled the publicity needs of clients as the COVID-19 health crisis left no sector unaffected. Full Story: Realscreen
How Brands Should Use Instagram PR During Work-From-Home Mode
Make sure to adjust your Instagram strategy for today’s environment. Here are some expert tips for growing your Instagram brand account right now. Full Story: Search Engine Journal
The Pandemic Has Made PR And Marketing More Important Than Ever
The COVID-19 pandemic is changing the world as we know it. The world of marketing is no different: Our new normal is a challenging one for marketers to navigate. Full Story: Forbes
Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains
We need to redefine how failure in digital PR is viewed. Here’s how setting expectations and defining your campaign goals can help. Full Story: Search Engine Journal
Five Tips For Leveraging PR During A Recession (And Why It’s Critical)
Recent world events have unfortunately resulted in many cuts within companies and organizations, which is creating a recession and a possible depression. Full Story: Forbes
