Five tips for running a campaign on zero (or near-zero) budget

As a communications professional in the public sector, it’s not unusual for me to be asked to take a problem, find a solution, plan a campaign and make sure it’s successful with zero pounds to spare. Full Story: PR Week

13 Ways Communications Professionals Undercut Themselves

Within a corporate environment, the most critical group of people are usually the C-suite executives. Full Story: Forbes

Five Best PR Tips For New Brands

Public relations is a must for new brands that are serious about getting the attention of potential customers and industry professionals. Full Story: Forbes

Public Relations in Self-Storage: How to Earn Positive Customer and Media Attention

Public relations can play a critical role in shaping customer perception and earning positive media attention for your self-storage facility. Full Story: Inside Self-Storage

How to Track Inbound Traffic from a Press Release

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces. Full Story: Business Wire

Think like a journalist to ensure PR success

As a PR professional, you know the importance of creating press releases that will provide important insights to relevant audiences. Full Story: Media Update

How to Adapt PR Strategy in the Face of COVID-19

Similar to nearly every industry, the COVID-19 pandemic has forced PR to adapt. Full Story: PR News – For Smart Communicators

How B2B organisations can achieve global PR success with a reduced budget in a post-COVID world

With lockdowns starting to ease, businesses are trying to navigate the new norm. Full Story: B2B Marketing Online

What does PR integration mean for marketers?

The twin disciplines of marketing and PR have always had some crossover. It’s hard to imagine a situation in which any brand with a human element wouldn’t need to incorporate a PR strategy into its wider marketing efforts. Full Story: The Drum

5 tips to increase trust in the COVID-19 era

With anxious, overstimulated audiences, being able to speak from a position of strength is essential—so how can you foster good will? Full Story: PR Daily