How has digital transformation reinvented marketing and PR strategy?
Digital transformation has reinvented how and when organizations engage their audiences. Full Story: ITProPortal
PR Reimagined: Battling the Business Impact of COVID-19
Join us as we review the findings of a worldwide study on how consumers perceive company communications during the pandemic. Full Story: Patch.com
Why the future of communications is integrated
For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability. Full Story: PR Daily
10 Ways to Get Global PR Exposure
Gain global market exposure and increase brand awareness through the power of publicity. Full Story: Entrepreneur
3 Things to Know Before Starting a PR Campaign
With limited resources, it’s important to know these three tips before starting a PR campaign and how to gain traction. Full Story: Business 2 Community
As the Canadian economy slowly recovers from COVID-19 lockdowns, there have been news articles suggesting the Canada Emergency Response Benefit is encouraging workers to stay off the job. Full Story: The Conversation CA
How to approach influencer marketing through a PR lens
When considering an influencer, you can count the impressions and unique views—but here are some of the qualitative indicators of a fruitful potential partner. Full Story: PR Daily
Using PR For Restaurant Marketing
Living in the New York City market, I have grown accustomed to the noisy chatter that restaurateurs make attempting to lure guests into their restaurants. Full Story: Forbes
WHAT TO LOOK FOR BEFORE HIRING A PR FIRM FOR YOUR SMALL BUSINESS
Despite your excitement, you log on to your website and see that no one has bought any of your products. Full Story: Black Enterprise
The best communication tools during and after the pandemic
Business leaders are leaning into their communication role as an essential resource to help them deal with COVID-19. Full Story: Business Review
