‘Leveraging PR for business results can be a game-changer’
The pandemic has led to brands embracing the need to communicate more, thus increasing the role of PR and corporate communications. Full Story: Exchange4Media
Steering A Cybersecurity PR Crisis In 2020
Emerging threats and an ever-changing media landscape have made it critical to prepare for an emergency. Full Story: Forbes
How to reimagine your measurement toolkit for the ‘next normal’
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Full Story: PR Daily
Get Press Without a Publicist: PR Tips for Entrepreneurs
Journalists need experts like you for their stories. Yes, you can pitch them without a publicist, but you have to come correct! Full Story: Patch.com
The new crisis PR: what should brands do when they’re ‘cancelled’?
Almost every week in 2020, a brand has been proclaimed ‘cancelled’ by the internet. Full Story: The Drum
10 Best Free or Low-Cost PR Tools to Consider for Your Brand
PR is one of those niches where one has to perform dozens of different tasks simultaneously. Often, these tasks have nothing in common. Full Story: Business 2 Community
Three tips for managing a PR team
The world of public relations operates at a breakneck pace, making it crucial that your PR team is constantly on the ball. Full Story: Media Update
From Typewriters To Tablets: The Evolution Of PR
Consider how much business has changed in the last six months. Before the Covid-19 pandemic, the “Zoom call” was not particularly well known. Full Story: Forbes
PR can flourish in these trying times by swiftly pivoting
PRWeek has doubled down to reflect all aspects of lockdown life, PR’s diversity conundrum and the primacy of purpose in producing real change. Full Story: PR Week
Survey: Marketing and PR alignment a must for success
Brand leaders are looking for better integration between public relations and marketing as COVID-19 has increased the importance of delivering cohesive messaging. Full Story: CMO
