How To Use The True Power Of PR To Navigate The Pandemic
A lot of brands have a crisis strategy, but a pandemic probably wasn’t part of it. Full Story: Forbes
Public relations professionals have long been debating whether PR is an art or a science. So, which is it? Full Story: Media Update
How PR pros can harness the power of podcasts during COVID-19
The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it. Full Story: PR Daily
Purpose-driven communication is hard: ‘There are no short-cuts’
Underlying the multiple, momentous challenges communicators have been grappling with for the past six months is the imperative to speak truth through storytelling to identity and amplify the very purpose of an organization. Full Story: PR Daily
Preemptively Planning For A PR Crisis: How To Protect Your Company
Plan for the worst and hope for the best. It’s a saying you’ve probably heard many times, but when you’re running a business, it’s never a good idea to leave anything to chance. Full Story: Forbes
How COVID-19 made concise messaging even more crucial
There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will bring in new audiences. Full Story: PR Daily
4 Trends in Journalism and What They Mean for the PR Industry
Everyone is glued to the news these days. Between coronavirus, racial unrest and the biggest election of our lifetimes, there’s no shortage of hard news to read each and every day. Full Story: Business 2 Community
Otter PR Continues to Impress the PR World — Just Doing What They Do
In business, competition is a ‘good’ thing, as long as you can keep up with the demands. Full Story: The Good Men Project
5 ways to foster creativity in your PR and marketing team
The ability to find unique solutions isn’t an innate trait. Here’s how you can build an environment and culture that promotes discovery and imagination. Full Story: PR Daily
The Five Biggest Mistakes Startups Make In PR
Public relations isn’t rocket science. This is something I’ve been promoting for most of my career. Full Story: Forbes
