Using Public Relations to Influence Your Audience’s Perceptions
The use of the media to influence the perceptions of vast audiences has long been used by governments and corporations. Full Story: Business 2 Community
Better Together: The Evolving Relationship Between PR And Marketing
This year continues to be a challenging one for public relations and marketing professionals. Full Story: Forbes
How To Maximize Your PR Pitches
To maximize these audience connections and get brand coverage from good storytellers, it helps to have an effective PR strategy. Full Story: Forbes
Three PR tactics for non-COVID charities to cut through the noise
COVID-19 has had a detrimental impact on UK charities and, during the pandemic, they need to find new ways to connect and drive a sense of urgency to keep funds coming in. Full Story: PR Week
This new PR firm brings a designer’s touch to client marketing
While growing to the point that a firm can hire PR representation is often a moment of pride for designers, becoming a PR firm is far more uncommon. Full Story: Business Insider
10 Tips For Using PR To Improve Your Google SEO
In today’s digital world, Google Search is pretty much everything. Full Story: Forbes
Can you have a killer PR career despite having a killer problem?
Do you know how easy it is to develop a drinking or substance abuse problem in the UK PR industry? Pretty bloody easy. Full Story: PR Week
ClickThrough Strengthens Digital PR Offering
Whilst Digital PR and Outreach has been embedded in our SEO service offering for a number of years, it hasn’t been a key focus for the agency. Full Story: Internet Marketing News
PR swaggers in as content loses its crown
This made me think of a term I often use even though it’s a cliché, Bill Gates referred to it in a 1996 essay; “content is king”, the PR and media industry should have been celebrating since Gates’ reference of content was based on editorial in mass media. Full Story: Bizcommunity
Fast-growing marketing firm launches new PR operation
Upright’s formation is a familiar origin story: its founders couldn’t find the solution they wanted so they built it themselves. Full Story: Columbus Business First
