OOH net media revenue fell almost 40% in 2020
The out-of-home (OOH) industry says net media revenue fell 39.4% to $566.5 million in 2020, down from $935.5 million in 2019. Full Story: AdNews
How To Bring Clarity To Your Critical Communications Strategy In 2021
If 2020 taught us anything it’s that an organisation needs to be able to anticipate, prepare for, respond and adapt to pretty much anything in order to survive and prosper. Full Story: ISBuzz News
Zoom names its global integrator of the year
MVS Audio Visual has been named Integrator of the Year by Zoom Video Communications at the company’s Global Partner Awards. Full Story: AV Magazine
Analysis: How Malaysian OOH players are bracing for impact with no MCO end in sight
Malaysia reentered the Movement Control Order (MCO) last week, with the states of Melaka, Johor, Penang, Selangor, and Sabah, as well as the federal territories of Kuala Lumpur, Labuan and Putrajaya in lockdown. Full Story: Marketing Interactive
Zetadisplay : How to check your Digital Signage devices are connected
As we return to work after the festive period and reset our brains ready for a New Year, it’s also worth making sure that all your devices are connected and performing as you want them to. Full Story: marketscreener.com
Digital signage future trends: touchless takes charge in 2021
If there is any technology that made a big splash in the digital signage and self-service industry, it’s touchless. Full Story: Digital Signage Today
The state of OOH advertising in 2021
What’s in store for out-of-home (OOH) advertising in 2021? Full Story: ClickZ
OOH: What 2021 has in store for the outdoor industry
In today’s feature, we talk to experts from the out-of-home industry who give us a sense of what one should expect from the OOH industry in 2021. Full Story: Business Insider
Sony intros Crystal LED displays
Sony Electronics Inc. has introduced its Crystal LED B and C-series of LED displays. Full Story: Digital Signage Today
OOH industry appoints Ipsos to update audience measurement
The Outdoor Media Association (OMA) has appointed Ipsos to update its audience measurement system MOVE (Measurement of Outdoor Visibility and Exposure). Full Story: AdNews
