Digital signage or how to advertise offline in 2021
The current market is moving to online spaces, and if your business is not exploiting that, it may be challenging to meet your customers’ needs. Full Story: Business Cloud
Digital signage: A powerful tool for business growth and success
Digital signage is not a new phenomenon. After the online advertising boom following the COVID-19 outbreak in late 2019, people are now returning to physical stores in numbers. Full Story: Engineering News
OOH ad revenues hit record low in 2020
OOH advertising revenues across the globe, including all digital, traditional and ambient media platforms, declined 13.3%, to $51.63 billion, in 2020 — the steepest drop the OOH ad industry has ever endured. Full Story: Digital Signage Today
Ford DOOH campaign aims to dispel electric vehicle range anxiety
Car maker Ford has launched a data-driven Digital Out of Home campaign for the all-electric Ford Mustang Mach-E. Full Story: Mobile Marketing Magazine
Shoppers tapping apps for in-store experience
Shoppers are all about efficiency and that is driving consumers to tap smartphones, and apps, more than ever when looking for products. Full Story: Digital Signage Today
Don’t Buy Digital Signage: Hire It
For a successful visual comm strategy, think of deploying digital signs less like buying a bucket, and more like hiring a new employee. Full Story: My TechDecisions
How Digital Signage Helps Build Profits
New challenges require modern solutions. Full Story: QSR magazine
Samsung Business TV brings elevated in-store customer experience to local favourites
As technology continues to develop, businesses are looking for new and exciting ways to communicate with their customers. Full Story: Samsung Newsroom
How Deep Learning Is Shaping The Future Of Content Production
Last year, 64.2 zettabytes of data were created globally — enough to fill about 1 trillion 64GB flash drives — according to IDC. Full Story: Forbes
Digital signage: More than just a pretty fascia
When you look at a digital sign today, don’t be surprised if it is looking back. Full Story: IT World Canada
